Chapter 1520 Intended Innovation Festival

In fact, hunger sales are not bad, but the results are much better than ordinary sales.

But this is not conducive to the promotion of the entire product.

Only a very few people own it, so how can you promote his products?

Liu Mingyu hopes to quickly seize the market with low prices and huge quantities.

However, all this must be supported by sufficient production capacity, otherwise everything will be false.

"Boss, if the inventory is to reach 5 million units, it will probably have to wait until early August."

All the relevant data that has been processed are in Zhao Qingsong's head. Facing Liu Mingyu's question, Zhao Qingsong quickly gave the answer.

"It's early August, which means it will take at least a month and a half, which is a bit long." Liu Mingyu pondered softly.

"If you continue to work overtime, the production capacity should be able to increase a little."

Zhao Qingsong saw that Liu Mingyu wanted to continue to increase production, and could not help but give another suggestion.

Liu Mingyu frowned slightly: "Aren't you already working overtime now? Can you continue to increase production?"

Zhao Qingsong explained: "Although I'm already working overtime, but after all, I haven't reached 24-hour non-stop.

If three shifts are used, the output should be able to increase by about 30%.

However, the cost of this may be higher, after all, the staff can rest, but the machine cannot.

Under such high-intensity work, the life of the machine will be greatly reduced, and may even be scrapped.

The cost will probably increase by about 20%. "

Assembly work belongs to the assembly line work, and it only needs simple training to be able to take up the job easily.

In China, as long as the price is affordable, there are still people willing to do it.

After all, it's a question of cost.

The original cost is already 11,000 yuan higher. If it is increased by 20%, the overall cost has reached 13,200 yuan. In addition to transportation costs, sales costs, etc., it may reach about 14,500 yuan.

If it is based on the original price of 15,000 yuan, it is still profitable.

However, according to the selling price given by Liu Mingyu, as much as you do, you will lose as much as you can.

The more you do, the more you lose.

For an epoch-making mobile phone, this is obviously unscientific.

Who produces goods, not to make money?

Liu Mingyu naturally knows this, but a large part of the cost is on the core chip. According to the previous virtual helmet, 40% of the cost is on the core chip.

If this part of the cost is removed, in fact, the real cost of Xingchen mobile phone in the real world is probably less than 9,000.

In this way, there is still a profit. After all, for Liu Mingyu, the most important core chip does not need to spend Liu Mingyu's funds.

But in the eyes of others, this is a real loss-making business.

Liu Mingyu thought for a while and said, "Just follow the previous schedule and strive to produce 5 million Xingchen mobile phones before August 15th."

August 15th is the day of the establishment of Xingchen Group. It is the first anniversary of the establishment of Xingchen Group. Liu Mingyu is going to hold a grand event on this day.

This activity is only in Liu Mingyu's mind for the time being, and has not been officially proposed.

"The boss can rest assured, there is no problem at all, and the task is guaranteed to be completed." Zhao Qingsong replied solemnly. According to the original plan, the production of 5 million Xingchen mobile phones could be completed in early August. Now the boss has given an additional 15 days, even if No matter how slow it is, it can complete the task.

Regarding the naming, pricing and listing of Xingchen mobile phone, after careful negotiation between the two, there is finally a result.

Taking this opportunity, Zhao Qingsong reported to Liu Mingyu the recent situation of the group company.

That is Zhao Qingsong's brain light, and his memory is good enough. Even if the secretary did not prepare the information in advance, the report is still well-planned and organized.

Zhao Qingsong asked Liu Mingyu: "Boss, next month will be the first anniversary of our company's establishment. Do we want to hold a grand event, let everyone participate, and feel the development of Xingchen Group over the past year, and how to Outlook for the future.”

Zhao Qingsong said the establishment time is according to the predecessor of Xingchen Group, Xingchen Technology Co., Ltd.

Liu Mingyu laughed loudly and said, "I was just about to discuss with you about the first anniversary of the establishment of Xingchen Group.

However, you just remembered the wrong time. The official establishment of Xingchen Group was on August 15th, not in June.

June is only the time when Xingchen Technology Co., Ltd. was established. It should be calculated when the Xingchen Group was established. "

Zhao Qingsong immediately apologized: "Boss, I'm sorry, I was confused and remembered the wrong time.

Then our anniversary will be on August 15th.

What kind of event are you planning to do then? Are you kidding? Or make a big deal? "

It doesn't really matter if it's in June or August.

It doesn't matter when the specific creation time is, what matters is how big the event will be?

This is related to the next work of Xingchen Group.

"This is the first anniversary of the establishment of our Xingchen Group. It is better to do something special and make it known to everyone."

With a wave of Liu Mingyu's hand, although the Star Group has only been established for one year, the development it has achieved is enormous.

After achieving such an achievement and not sharing it with others, wouldn't it be like walking in a brocade at night?

"Okay, no problem. For such an important festival as the first anniversary of the founding of Xingchen Group, I think we can make this day a new national online shopping day by imitating the store celebrations of Ali Group and certain Dong." Zhao Qingsong suggested. .

The Alibaba Group can turn a very ordinary day into a day of carnival for the whole people.

The same is true for a certain East. In the name of the store celebration, a national shopping carnival was created.

Why can't Xingchen Group be able to do the same thing?

When Liu Mingyu heard Zhao Qingsong's words, his heart moved. Before, he was just thinking of holding a celebration so that everyone could enjoy the happiness brought by the Star Group.

Now that I hear Zhao Qingsong's suggestion, after a rough thought, it seems that it is really possible.

However, there are still many details that need to be communicated.

It's not that you say that it is a national online shopping day, it is a real national online shopping day.

The most important of these is the word "people".

It is necessary to let the vast majority of people know about this day, and to give certain benefits, so that more people can participate.

Liu Mingyu nodded slightly, and was very interested in Zhao Qingsong's suggestion: "Your idea is quite good, others can do it, we can do it, we are no worse than others.

But do you have any preliminary plans for how to create a brand new national online carnival? "

"First of all, to create a national online shopping day, we must let the vast majority of people know this day and what they can do on this day.

Regarding this point, our company has a big killer called Xingchen Assistant, which can definitely let netizens all over the world know about it at the first time.

Xingchen Assistant has an installed capacity of more than 4 billion, and the average daily active users is as high as 2 billion. This massive traffic is enough to make people aware of this event in a short period of time.

Moreover, there are still nearly three months before August 15th, which is enough for our Propaganda Department to do a good job of propaganda work. "

Zhao Qingsong's face was full of confidence. Although it was only a temporary suggestion, he still had a rough framework in his heart.

Liu Mingyu nodded slightly, Star Assistant is indeed a big killer. Even now, there is still a steady stream of cash income, and the profits generated by it occupy the majority.

The reason why Xingchen Assistant must be installed for free is to have enough users.

After you have enough users, you can do everything with half the effort.

The development of Tencent Group is like this. It first used chat software to attract countless people, and then developed accordingly.

The success of Tencent Group is a good illustration of this.

When he needs to do something, it is much easier to do just one thing than ordinary companies.

This is the benefit brought by a large number of users.

The same is true of Xingchen Assistant at the beginning. First, it attracts a large number of people to download with free use, and makes Xingchen Assistant a brand new platform.

Judging from the current development, the development of Xingchen Assistant is undoubtedly very successful.

In this massive number of users, the proportion of paying users is actually much higher than the payment rate of most software.

Only a very small part of the software, because of its relatively small size, has a higher payment rate than Xingchen Assistant.

But the two are not at the same level at all.

The massive number of users of Xingchen Assistant makes the work of the propaganda department of Xingchen Group easier and faster.

Zhao Qingsong continued: "Just knowing that this day is not enough, you still need to provide discounts.

Compared with certain treasure and certain east, Xingchen Group has a very big disadvantage.

Both Moubao and Moudong belong to e-commerce platforms, and they have enough products for consumers to choose from.

And our Xingchen Group's business platform only sells its own company's products.

Although our company involves quite a few industries, it has not reached the point where every industry is involved.

And we are completely relying on our own sales, I am afraid that we will not reach that scale. "

The problem of publicity is not big, but now there is a relatively big problem in sales.

Especially in terms of species.

Subsidiaries of Xingchen Group involve all walks of life, but they are far from covering a full range of products.

If there is a consumer who wants to buy, but can't buy it, no matter how big the discount is, it's useless because he can't find what he needs.

Liu Mingyu laughed: "So we don't have an e-commerce platform?

Have you forgotten our trump card, the second world? "

Zhao Qingsong was stunned for a moment, and then suddenly realized: "I made a mistake, although the second world has not been online for a long time, it has already surpassed Xbao and Xdong, and has become the world's first commercial sales platform.

Moubao and Moudong mainly serve Chinese netizens.

The sales target of the second world has already become the whole world. "

Liu Mingyu looked at Zhao Qingsong with a smile on his face. He didn't believe that as the general manager of Xingchen Group, he would not know about the most popular Second World under his company. Say it out of your mouth.

Although Zhao Qingsong is a zombie, in fact, except that he will not betray Liu Mingyu, he is no different from a normal person, and he also has joys and sorrows.

The publicity has been resolved, the types of sales have also been resolved, and it seems that a brand new festival is about to be born in their hands.

Liu Mingyu said: "Since this festival is to be turned into an annual carnival, it must have sufficient strength.

All the products under Xingchen Group are moving to me. In this event, we only need 5% of the profit to calculate the maximum discount rate, and all other discounts will be given to consumers.

I want everyone involved to remember this grand day.

I want everyone to celebrate their birthdays with The Star Group. "

A 5% profit may not seem like much, but it is actually quite a profit.

There are many commodities that simply don't make such a big profit.

However, the products of Xingchen Group are different. Its products have attracted the love of countless people.

Although the price of Xingchen Group's products is not too outrageous, because the vast majority of Xingchen Group's technologies come from the apocalyptic world, it saves a research and development cost.

After accounting for such costs, even if the price is similar to that of other products, there can be very large profits.

You must know that when most products are sold, the research and development costs will be evenly distributed to each product.

The cost of research and development is quite high, and it is also a high figure allocated to each product.

After deducting this cost, it is conceivable how low the cost of Xingchen Group's products has been controlled.

The profit of some good products can even reach more than 100%.

Even poorer products can reach more than 10%.

Unity lowered the profit to 5%, which is absolutely unprecedented.

Zhao Qingsong was a little worried: "Boss, if you do it like this, will it bring down other industries?"

This is definitely not bragging.

When the products of Xingchen Group were listed, this was considered, so when pricing most products, they would try to set a middle value as much as possible.

This will neither appear too expensive nor too cheap, making it affordable for most consumers.

It is not that Xingchen Group is incapable of lowering the price, but the result of the attack is the direct large-scale bankruptcy of a certain industry.

This is a very bad thing for a certain industry.

Therefore, even if the Xingchen Group has similar capabilities, it will try to reduce the occurrence of similar things as much as possible.

It's not that Xingchen Group can't do it, but that it is afraid of causing a series of reactions.

Some industries need to change, but not all at once, but need to be changed slowly, so as to be able to survive smoothly.

When the scale of an enterprise reaches a certain level, in addition to making money, it also needs to undertake certain social responsibilities.