Chapter 539 The Current Situation of Wangting Entertainment

The dog brother gritted his teeth and immediately started working non-stop.

The first is to look at the information.

When the Weibo incident first came out, Wangting Entertainment had more than 800 anchors, basically covering all genres.

The most important asset is not the four major mukbangs that have become so popular that they are out of the circle, but the more than 200 American and Japanese models.

People who often watch live broadcasts know that an extremely beautiful female anchor often appears in the show category. She has a very good appearance, but it is difficult to become popular in the beginning, and then she changes her career soon.

Why?

Low emotional intelligence, bad temper, and a big goddess.

Girls with good looks usually grow up surrounded by celebrities, have never been beaten up by society, and have too high self-esteem, so it is difficult for them to put down their stature to coax men.

The live show broadcast is essentially a service industry.

If you can't let go of your body or lower your posture, it will be difficult to succeed.

Capturing traffic in the newcomer period depends on affinity, and every novice account may be the future big brother.

The training period after a player's initial playthrough relies on emotional intelligence to establish and maintain emotional bonds.

You have to rely on perseverance to get through the adjustment period when the live broadcast effect is not satisfactory. All big anchors are the "leftovers" who have persisted. If they don't have any tenacity, the negative pressure from black fans will be enough for you to drink.

However, it is difficult for real high-looking beauties to possess the above-mentioned qualities.

Because there are so many opportunities to cash out, there is no need to fight to the death.

The same phenomenon widely exists in any service industry. For example, among SKP luxury goods sellers, a beautiful woman often appears, but she usually doesn't work for a long time, and she is never the top seller in the store.

Return to the market: Do players need high-looking beauties?

Of course it is necessary!

The viewing experience of beauties created by beautification + filters + microdermabrasion is very poor, and they seriously lack that natural texture.

Wangting Entertainment was able to sweep the entertainment category in its early days because of its natural beauty under high-definition cameras.

And it’s not just one or two that are beautiful, but one or two hundred that are all equally beautiful.

Dimensionality reduction attacks and cluster output overwhelmed the original female show anchor.

The original trend of live broadcasts was that everyone was obsessed with beauty, one by one, and the live broadcast backgrounds were all high white, high blur, and high saturation.

The viewing experience can be imagined.

Now, hundreds of female anchors who take the high-quality route have flooded into the market, forcibly raising the aesthetics of players to a higher level.

The order collapsed, the style collapsed, and the hidden rules collapsed.

At the same time, because she has been a model and has been in contact with the fashion and entertainment circles, the female anchors of Wangting Entertainment are not so childish, not too pretentious, and don't think too highly of themselves.

When Wang Yan selected people, he paid special attention to special points and conversation.

The former represents a clean and self-sufficient person, who has good looks and is a member of the modeling industry but is self-sufficient. This basically means that he has sufficient perseverance and the will to work hard.

Conversation represents emotional intelligence and quality, and is an important condition for success.

In the barbaric era when live streaming just broke out, this was a dimension reduction army.

The February financial report of Wangting Entertainment shows that the more than 200 models from the US Air Force contributed nearly three-fifths of the profits!

No matter what food broadcast, outdoor, or top game anchor, compared with them, their ability to directly attract money is not enough.

Moreover, those with the highest net profits are not those big platforms at all.

Wangting Entertainment has a total of 78 live broadcast platforms. The smaller the show, the higher the net profit.

There is a small platform called Qixiu. In order to let Wangting Entertainment enter the market, the conditions offered are 65% gift sharing and 30% large recharge rebates.

Recharge 10,000 yuan and get 13,000 tokens, which are given to the anchor, and finally settled to Wangting Entertainment for 8,450 yuan.

The platform only makes 1,550 yuan, which is not enough for water, electricity and broadband bills.

Wang Yunxi sent three female anchors to test the waters, but before his own officials could hit the rankings, the boss and the second one broke out.

The monthly chart has exceeded one million for three consecutive months, and she directly became the first and second sister of the platform, and they had a great time fighting each other.

The third child didn't feel comfortable with it, so he moved to KK, a small platform focusing on dance. As a result, he won the weekly crown in the first week.

It's just so fierce.

…

According to the platform ranking, the total traffic of the top 10 platforms is 2.7 times the total traffic of the following 68 platforms.

However, those 68 platforms contributed 80% of Wangting Entertainment’s net profit.

If he hadn't seen the report with his own eyes, Mr. Wang wouldn't have believed it.

It's extremely illogical, isn't it?

Yet it is true.

It feels like today's female show anchors are like picking up money.

The traffic is growing every day, and viewers are constantly pouring into the live broadcast. High-quality female anchors cannot fill the gap. Just saying "Brother is so domineering" can make players spend money like crazy.

Moreover, the smaller the platform, the stronger the aggregation effect. All the new traffic flows to the top anchors. The 200,000 monthly list is like a game, and it has almost become the standard for female anchors of Wangting Entertainment.

The popular Big Stomach King Mi Zi only has a monthly ranking of more than 500,000, and he is not ranked at all within Wangting Entertainment.

Of course, she has additional income such as advertising, Weibo, and public accounts, and her earning power is still exaggerated.

He went to Huya to become a big brother, but he was a loser.

Eighteen times of weekly star, one annual championship, and daily PK rankings cost Wangting Entertainment almost 20 million, and they recovered 10 million, resulting in a net loss of half.

It is basically difficult for the entire company to make money for male anchors who are interested in winning the top spot on the platform.

The money is recovered one year, and there is an annual competition the next year.

However, the benefits of getting the first brother are obvious-it can radiate traffic to the entire company and continuously generate profitable products.

The profit product is the female anchor of the show.

There is no need to invest anything, just watch them perform, and all gifts are net profits.

The company may lose money anyway, but my dog ​​brother will always make money.

In February, the overall turnover of Wangting Entertainment was 280 million. Hiding his 50 million official credits was just like playing.

The data for March has not been released yet, but it has now exceeded 300 million, and it is estimated to reach 3.5. The increase is simply scary.

The net profit is not that high, less than 40 million in February and more than 50 million in March.

Not worth it...

Uh, seems to be panting faster than the dog brother?

That's still worth mentioning.

Anyway, the speed of making money is exaggerated by Gill.

What is even more exaggerated is the expansion speed of Wangting Entertainment.

From the explosion of Weibo to today, Wangting Entertainment has recruited 1,736 new anchors across the country.

There are 275 online anchors scattered in four major branches: Imperial Capital, Magic Capital, Star City, and Shenzhen.

There are 1,461 offline anchors distributed across the country. They have their own live broadcast equipment and signed a stepped sharing contract with no guaranteed salary.

This is all the result of two rounds of screening.

I definitely don’t want to do anything wrong, and I won’t sign offline if there is no cost.

The quality of the new anchors is not bad, but they have completely transformed into a cultivation mode. They simply throw in some resources and broadcast if they can. If they can't, they will fend for themselves.

The most cruel thing is the non-compete agreement and liquidated damages clause set up by the operations department. If it can't be broadcast, it will have no choice but to change careers, and it is definitely not possible to go to other guilds.

This was normal company business behavior, and Wang Yan didn't interfere and just let them do it.

At this point, Wangting Entertainment has reached the pinnacle of live streaming brokerage companies.

The first choice for newcomers is basically Wangting Entertainment. It is so well-known that it is outside the circle. 100+ new anchors sign up every day. Only those who cannot sign will be transferred to other guilds.

Wang Siming didn’t have this kind of influence when he launched Cat Panda last year—all the publicity before and after were added together, and it was only forwarded a few times in total?

The heat is not on the same level at all.

Therefore, Wangting Entertainment’s biggest worry now is not enough people and too much work.

The level of overtime is simply outrageous. Can you believe that half of the operations employees sleep directly in the office?

Fortunately, overtime pay is provided, which ensures efficiency.

However, Wang Yunxi was able to handle the small matters of daily operations, but he really couldn't handle the remaining major matters.

The first thing is financing negotiations.

The ubiquitous redwood trees, the ruthless Ahri, and the painful news you didn’t discuss... The top 20 investment capital and industry leaders on the Internet have all made appointments for interviews.

The second thing is platform integration.

Wangting Entertainment has been seeking to fully acquire small platforms and integrate resources.

There are dozens of targets, a dozen are interested, and a few have been negotiated. Next, we need to have a general charter.

Wang Yan plans to establish a platform department in Zhangjiang Park, unify technical standards, use a set of underlying templates, and multiple operation teams to start the tragic road of leek.

It doesn't matter whether you cut more or less, spend money to attract traffic, spend money to gain official status, spend money to maintain accounts...

Anyway, enter the village quietly and don't want to shoot anyone.

The third thing is the surrender team.

There are many teams who want to join Wangting Entertainment. Some of them can be decided by Wang Yunxi, while some want to talk to Wang Yan in person.

For example, Zhang Dayi, a big internet celebrity who has cooperated with Taobao for a long time.

Another example is Huang Wei and his wife from Guangshi who want to enter Taobao Live Broadcasting.

And a bunch of little-known cultural companies.

Their main goal is to be affiliated, or cooperate - because they cannot get the top treatment from Taobao Live.

Of course there is no comparison between Wangting Entertainment and Taobao. The gap is too far.

However, Wangting Entertainment is in a clearly stronger position than Taobao's live broadcast department.

When Taobao was planning live broadcasts at the end of last year, the two were considered equal. However, as Mr. Wang left the industry and became popular, Wang Ting Entertainment became the leading agency, and Taobao's attitude towards live broadcasts became increasingly softened.

With more than a dozen people and three or five spears, the new Taobao live broadcast is said to be very important, but in fact it is just a casual move.

If you do well and can break out, you will have whatever you want in the future.

If it is not done well, it will be one of the thousands of projects that quietly fail every year within Ahri.

The person in charge, Chen Lei, who is under great pressure, has had more than one meeting and communication with Wangting Entertainment, and in the middle of this month, Wangting Entertainment was officially established as the only in-depth partner.

Taobao Live will start trial operation on April 1, and many anchors including Gao Ya are eager to try it.

Some businesses and Internet celebrities who are relatively sensitive to the outside world have also focused their attention on this.

Most people are not optimistic about Taobao's measures, but there are always a few people who are willing to take the risk.

Then, in order to get the best conditions and reduce risks, cooperation with Wangting Entertainment became the only choice.

These teams are different from traditional anchors. They are more commercial, more independent, more adventurous, and need to connect with upstream businesses.

Therefore, direct merger is unlikely. The original contract is not suitable and needs to be negotiated one by one.

Wang Yan is very interested in Zhang Dayi.

Among the most popular Internet celebrities this year, Gou Ge himself ranks first, Wang Siming ranks third, Mi Zi ranks eighth, and Zhang Dayi ranks fifth.

Beauty comes second, mainly because of her influence in private server fashion, which is a good complement to Wangting Entertainment’s efforts in live streaming e-commerce.

Just like Koala, who failed to do food broadcasting and plans to switch to Taobao Live to sell snacks. It doesn't matter whether he has created profits for Wangting Entertainment before. What matters is the strategic significance of opening up a new category.

When will the profits created by Taobao Live catch up with the female show anchors who are like wild dogs?

Hard to say.

It is very likely that we will never be able to catch up.

But I still have to do it, because the ceiling of the show can be seen at a glance, and it only has money and no external influence, so it cannot tell a good story.

Wangting Entertainment’s profit this year may reach 600 million, which is extremely likely.

If calculated according to the normal net profit valuation method, the valuation of Wangting Entertainment should be 10 times the annual net profit, or 6 billion.

But investors don’t recognize it.

At present, Wangting Entertainment is only worth 2.5 to 3 billion, and even a quarter of it is brought by Wang Yan himself, because of the uncertainty of the show and the low growth prospects.

If you want to break through barriers, you have to tell new stories.

Therefore, the first thing Wang Yan did when he returned to Shanghai today was to meet with Zhang Dayi.

Financing negotiations must be put aside.

If there is no substantial breakthrough, Wang Yan does not even plan to start financing.

If you don't get more than twice the premium, what's the shame of cutting leeks?

Now that people are entering the market with a valuation of 3 billion, it is equivalent to being a money-splitting boy, using the enthusiasm he has worked so hard to fatten investment institutions, don't even think about it!

After getting off the plane, Wang Yan rushed straight to the venue without stopping.

For excessive chapters, the number of words should be as few as possible, just make it clear. It’s not that I’m short.