Chapter 1662: Magnification of Advantageous Business

Of course, Ralph's words were not casual, but they really planned to acquire this supermarket group with all their capital. Of course, it is not a special purchase, but a special purchase of this North American supermarket group, which is currently ranked eighth in North America, with an annual turnover of more than 30 billion U.S. dollars.

If this supermarket group is acquired and merged into Taihua Supermarket Group, it can increase the scale of Taihua Supermarket Group again and reduce costs at the same time.

Feng Yu just asked Ralph and the others to acquire it in the name of Fengyu Holding Group, and then sell it to Taihua Holding Group. After being merged into Taihua Supermarket Group, Feng Yu's equity in Taihua Supermarket Group can be expanded. Proportion.

Di Brown was furious. This supermarket was an important pawn for them to enter the North American market, and it was also an important means for them to expand their scale.

They plan to take full control of this supermarket group, and then merge and acquire some supermarket groups of similar size, and then they can return to the ranks of the world's three major retail giants, squeeze Taihua Supermarket Group down again, and get rid of the tight behind. The Polar Bear Supermarket Group is catching up.

Now it seems that Fengyu Holding Group is determined to compete with them.

What he didn't know was that Ralph not only contacted this supermarket group, but also several shareholders of the supermarket group, who took the initiative to contact him and planned to sell some shares to him.

Some have lost money in other projects and need to make up for it, some plan to invest in other industries to raise funds, and some have a decline in the turnover of supermarkets, and they need new shareholders to stimulate them.

So Ralph has many choices, not just the shares of this supermarket.

But the shares of other supermarkets were sold too little to satisfy Feng Yu. Even if you can't hold a controlling stake, you can't become a minority shareholder. You must occupy more than one-third of it to avoid the other party's absolute holding.

Feng Yu intends to open up and expand the advantageous businesses of Fengyu Holding Group and Taihua Holding Group after earning a big ticket this time.

In this way, through cross-shareholding, the ownership structure will become more complicated and more stable.

Not only in terms of retail, Masao Kameda is also in contact with automobiles, it, electronics, etc. Of course, these are also the advantageous industries of the island country.

Many of Feng Yu's companies may have the most well-known brands and the highest brand value, but their scale is not enough.

For example, Fengyu Electronics and Fengyu Electric are still far behind Suni Group and Songxia Group.

Others are also engaged in electronic appliances, but others can develop very well in derivative industries and become the world's top large companies.

In terms of factory scale alone, there is a lot of difference between Fengyu Electronics and Fengyu Electric.

If it is possible to acquire a top electronic and electrical company at this time, it will be of great benefit to the expansion of the scale.

The same is true for automobiles. Although Bingcheng Machinery Manufacturing Group is the leader of Huaxia, compared with the whole world, it does not rank in the top ten in terms of sales or brand value.

If some car brands can be acquired at this time, then they can use the other party's channels to promote Songjiang Automobile. After five to ten years of development, Songjiang Automobile can really occupy that market.

When an enterprise develops to a certain scale, it often embarks on the expansion route of acquisition and merger. Because when a general enterprise develops, it first focuses on one market, and then slowly expands the market.

But when you are focusing on one market, your peers are also focusing on another market. You want to expand the market, and your peers also want to expand the market.

In many cases, the products of both parties cannot be completely ahead of each other, each has advantages, and both have loyal consumers. Competing for the market at this time may hurt both sides.

So what is the most common solution in Europe and America, merge!

If it is a small family and a large family, then the big one must want to buy the small one. Sometimes, mergers and acquisitions are also used.

But if the size of the two companies is not much different, and no one can guarantee that they will be able to acquire each other,

Then a merger model will be adopted, and the strengths of the two companies can be combined so that all shareholders can make money.

This is more typical of Daimler-Craisler, which is the product of the merger of two very powerful car companies.

After the merger, the original shareholders of the two companies will become shareholders of the new company, so that shareholders can earn more money. The only thing they will compete with is the power and brand of the combined company.

Among them, there are not no examples of small swallowing big things.

For example, WorldCom Corporation, this is the most typical example of small swallowing big. But as a result, the company quickly became the second largest network and communication group in the world within two or three years, and its market value was once close to 200 billion US dollars.

But the reality is that they are in debt of more than 40 billion US dollars, and they have huge losses every year.

In order to maintain the stock price, they had to take risks and make fake accounts. Then after being exposed by Feng Yu, the company's stock price plunged rapidly, and finally embarked on the road to bankruptcy.

Those former shareholders of WorldCom were once on the rich list, but many of them went bankrupt later on.

Feng Yu used a different method. He did not intend to acquire, but planned to acquire with cash.

First of all, he has a lot of cash now, and after this time, he will have more cash, which must be spent.

Acquiring well-known companies in the same industry and expanding the industrial scale of your own company is the safest path, and it is much better than entering an unfamiliar field. One is easier to manage, and the other can also integrate advantageous resources to make the enterprise stronger.

Unless this unfamiliar field has important strategic significance, such as the shipping industry, then it is another matter.

Among them, those that need to expand the scale most are those businesses that have not become the number one in the world. It is already number one in the world, if it continues to expand, there will be a lot of trouble.

For example, it will be suspected of monopoly, and it will be boycotted by various countries.

But if it is not number one in the world, and it is not after the acquisition, it will be much easier. Feng Yu's plan is to turn some companies into the second or third in the world, and then through their own development, become the number one in the world.

This not only avoids some troubles that may be involved, but also has some challenges and motivation.

In other words, it is more difficult for Feng Yu to become a fat man with one bite. For example, in the automobile industry, if Feng Yu wants to become the number one in the world, he has to acquire a company four times the size of Songjiang Automobile, which will not only swallow the big with a small amount, but also requires an astronomical amount of funds.

However, it is still very possible to acquire some automobile brands and then develop slowly. Within ten years, it will become one of the top five automobile companies in the world. Then slowly figure it out, there may not be no chance of becoming the world's boss.

These very large acquisitions cannot be carried out for the time being. Feng Yu will not spend money to acquire them at this time. Wait a year or two, after the economic crisis appears, it will be a good time for Feng Yu to make a move!

... (To be continued.)