Chapter 716 715 "Oh My God, It's a Book!"

Some time ago, Nick, who is in charge of market operations, had contacted the dealer of the Reuters screen and purchased the MiFi large screen.

MiFi large screen, formerly known as Thomson Reuters large screen, is located in the core area of ​​Times Square in New York. It is one of the most influential and well-known outdoor large screens in New York and even the world.

The large screen is 15 meters high, 36 meters wide, and has a total area of ​​540 square meters. It is one of the largest electronic displays in Times Square.

Image advertisements of the world's top brands and companies are played 24 hours a day, making it an excellent platform to showcase corporate strength and enhance brand influence.

After many negotiations with the other party on behalf of the publishing house, Nick finally purchased the right to play the big screen for one month for US$350,000. The advertisement was 20 seconds long and played every two minutes for four weeks.

Nick said with a smile that this is the largest advertising investment since I became the director of the Operations and Promotion Department, and it is more than the total advertising expenditure of the publishing house in the past five years.

The two flew to New York and checked into the New York Plaza-Fairmont Hotel.

This is one of the most classic and complete century-old hotel buildings in New York City, and has always been a place for celebrities and dignitaries to stay.

During the day, she accompanied Li Li to Macy's Department Store, where she bought large and small bags of clothes, and also went to Broadway's Rhymes Theater to watch the classic musical "The Phantom of the Opera."

Li Li sat next to Fang Minghua, clinging to him tightly, and whispered in his ear: "Minghua, I remember, you came to New York in 1988 and watched this musical here with Miss Emily? "

"You know all this?"

Fang Minghua was slightly surprised.

When he came to the United States in 1988, he did watch "The Phantom of the Opera" with Emily, but of course he would not tell Li Li about it.

"My cousin told me." Li Li replied softly.

Ouch.

It seems like you two sisters really talk about everything.

"Emily is also a famous novelist in the United States now. You didn't meet her this time when you came to the United States." Li Li added.

Oh?

In fact, Fang Minghua and Emily have had less contact in the past few years, and they are married and living in New York.

It's okay to call and say hello, but there's no need to give a personal opinion.

Of course, the happiest thing is visiting Times Square at night.

Today is Christmas, and the Christmas windows of department stores and luxury goods stores on Fifth Avenue compete with each other in various styles and designs, becoming the most beautiful scenery on Fifth Avenue.

The square was also crowded and lively. Fang Minghua found that the place seemed much cleaner than when he came to New York seven years ago.

The last rays of the setting sun were shining on the city, and night was about to fall. Li Li took Fang Minghua's arm, and the two of them stood in Times Square, staring at the giant electronic billboard in front of the Thomson Reuters building not far away.

Li Li looked at her watch anxiously from time to time and muttered: "Why does time pass so slowly? It's not even seven o'clock yet."

"What's the hurry? Come on, let's just walk around and eat." Fang Minghua said.

Li Li didn't want to leave.

"No. This is the place where you can see the electronic screen clearly."

Fang Minghua had no choice but to stand here with her.

The hands of the big clock in Times Square slowly pointed to seven o'clock. The originally dim light suddenly became dazzling. Every night at seven o'clock, the light show started on time. The neon lights in the street windows emitted colorful lights. The lights in front of the building The advertisements on the giant billboard also began to scroll, and the entire square became blurred.

"Look, what kind of advertisement is that?!"

"Oh my god, it's a book!"

Just in front of the Reuters Building, the MiFi screen suddenly flashed, and a huge book suddenly appeared on the screen. The cover exuded sapphire light and there was a mysterious black castle in the middle.

"Harry Potter and the Philosopher's Stone"! (Harry Potter and the Philosopher's Stone)

Written by Minghua

Ashley Press Publishing

Three lines of black fonts floated by, followed by a young man wearing glasses and a black robe from the middle world riding a broom and galloping from far to near, and then gradually went away again.

The newly cut advertisement actually compares to the Coca-Cola advertising screen next to it.

The tourists were shocked by the sudden advertisement and stopped to watch it. Some even took out their cameras to take pictures.

Fang Minghua watched from a distance.

Um.

The advertising is pretty good, it was done by a company in Silicon Valley, and of course the price is not cheap.

Li Li was very excited when she saw it.

"Wow, it looks better on this advertising screen than on a computer screen. I want to call my cousin!"

After saying that, Li Li picked up the mobile phone from the bag on her back and called Song Tangtang in China.

The time in Yanjing at this time was just after eight o'clock in the morning, working time.

"Cousin, Minghua and I are watching the "Harry Potter" commercial in Times Square in New York!"

"Yes. It's so innovative. I dare say that anyone who sees this advertisement in Times Square today will never forget it, and it will also appear as a news item in the New York Times tomorrow!"

"Uh-huh"

"Okay, I'll give him the phone."

After Li Li finished speaking, she handed her brother to Fang Minghua: "My cousin wants to say a few words to you."

Fang Minghua took the phone smoothly.

After coming to the United States, Fang Minghua often called Song Tangtang. This time, he picked up the mobile phone and said with a smile.

"Tangtang, Merry Christmas."

"Not happy at all. In the past Christmases, you were at home, and Lili, and we celebrated together. This time, it's just me and the two kids. It's too lonely." Song Tangtang said on the phone.

This.

Fang Minghua didn't know what to say for a while.

"Okay, I'm just kidding you. You and Lili have fun. After New Year's Day, when the two kids are on vacation, we will come over and celebrate the Spring Festival together." Song Tangtang said on the phone.

"Okay, I haven't celebrated the Spring Festival abroad either, but I heard from Lili that there are many Chinese in San Francisco, and the Spring Festival atmosphere is very strong."

"Well, we will go to Chinatown then. And, finish writing the second part quickly, and go shopping with me and the kids. I heard from Lili that she will go to school and the company, and you will stay at home all day to write." Song Tangtang urged on the phone.

"Don't worry, I'm almost done."

"Well, I won't talk to you anymore. I'm going to a meeting soon. Bye."

"Bye."

The Harry Potter advertisement in Times Square in New York immediately sparked a heated discussion. The next day, the famous Columbia TV in the United States first reported the news in its news column.

"The new book of the famous Chinese writer Minghua appeared in Times Square in New York!"

Soon, American radio and television stations and news media such as the New York Times also reported this. This was the first book advertisement in Times Square in New York, and it was actually a book by a Chinese writer.

"My God, what kind of book is this that is worth spending so much money to promote?" The announcer asked a soul-searching question.