Chapter 713 Advertising in Times Square

The lady has short hair, glasses, and light makeup, giving her a bookish look.

"Everyone, this is Professor Li Li from the School of Liberal Arts at San Francisco State University. She is also the new president of the publishing house."

Fang Minghua gave a brief introduction and then handed the time to Li Li.

"Hello everyone, starting from today, I will be responsible for the work of Ashley press." Li Li said in pure English: "I hope everyone will cooperate with me to do a good job."

"Now, there is a very urgent task." After speaking, Li Li took out a three-inch floppy disk from her pocket.

"Here is Mr. Fang's latest fantasy novel, which is about 240,000 words. Our current job is to proofread and typeset it as quickly as possible and then publish it to Mr. David."

Li Li turned her eyes to David: "You are the editor-in-chief. How long will it take from proofreading and typesetting to producing the proofs of this book?"

"President Li, I estimate it will take at least a month." David thought for a moment and immediately gave the answer.

He is in his early fifties, slightly bald, and slightly hunched over. He looks just like the old editors of domestic magazines. He has worked in a publishing house for more than 20 years and is already familiar with this process.

"Can it be completed in twenty days?" Li Li asked.

"Huh? This?" David was about to deny it, but when he saw Li Li's eyes, he couldn't help but nod.

"It can be done."

"OK!"

Sitting next to him was Jack, the head of the distribution department, who felt happy after hearing this.

"This old man usually works slowly and slowly. Why is he suddenly so active today? Oh, he is asking for credit from the new boss.

Jack was just thinking wildly when he heard Li Li call his name.

Jack, what is the capability of Simpress, which is responsible for the book printing business of our publishing house? "

"Simplys is a very famous printing company in San Francisco, specializing in book and magazine printing." Jack answered immediately, and then suddenly added:

"President Li, I have to tell you some bad news - originally I told Mr. Garcia, but now you are in charge."

Bad news? !

Li Li's mood suddenly became a little nervous.

Is there bad news on my first day in office? Test my ability?

But he remained calm on the surface.

"Mr. Jack, what's the bad news?"

"Yesterday, Andrew, the deputy manager of Simpress, called and said that in recent years, none of the books published by our publishing house has exceeded 50,000 copies, which has greatly increased their company's printing costs. If this continues, they will cancel and Let’s work together to no longer print our company’s books.”

As soon as Jack said this, the conference room started to murmur.

Surprisingly, even Simpress, which has always had a friendly relationship with the publishing house, is canceling the contract!

When Li Li heard this, her mood became lighter.

"Mr. Jack, you don't have to worry about this. Tell Mr. Andrew that the printing volume of our new book will definitely exceed 50,000 copies. You'd better tell him to plan according to the initial printing scale of 500,000 copies, so as not to be in a hurry."

"Oh, my God, half a million copies!" Jack couldn't help but scream.

"Isn't it possible?"

Li Li looked at him, her gentle eyes becoming sharp.

"OK! I'll tell Mr. Andrew." Jack replied immediately.

But I'm complaining in my heart

At most I will be laughed at by Mr. Andrew, but if you can't finish the pie by then, and Simprice cancels the contract, then it has nothing to do with me.

Li Li looked at Neil from the Marketing Operations and Promotion Department.

"Mr. Nick, do you have any good ideas for promoting the new book?"

The man named Nick was in his thirties. When he saw Li Li calling him by name, he cleared his throat and said, "President Li, in the past, the promotion of new books mainly included advertising in newspapers, asking famous writers to write prefaces, reviews, and It’s just book signings, which of course requires a lot of money.”

Li Li shook her head after hearing this.

"That's not enough, Mr. Jack, have you been to Times Square in New York?" She suddenly changed the subject.

"I've been there, what?" Jack was a little confused as to what this had to do with the promotion of the new book.

"Did you notice the advertising screens in Times Square? TSX, MiFi, The Bird, Nasdaq big screen?" Li Li asked.

"Of course I noticed." Jack said casually and suddenly realized: "Oh my god, you want to advertise your new book in Times Square?"

"Yes, advertising in Times Square, New York!"

The conference room was in an uproar again.

Not to mention the small Ashley Press, even big publishing houses like Langdon and Simon have not advertised any author's novels in Times Square!

Li Li didn't seem to hear it and just looked at Nick: "As for the content, time and frequency of advertisements, and which advertising screen is the most cost-effective, give me a plan after you finish reading the novel. Mr. Nick, what do you think? How long will it take to come up with a plan?”

Jack looked at Li Li, then at David next to him, and gritted his teeth: "Twenty days!"

"Okay, in addition, we also need to advertise this book on the Yahoo website. Mr. Nick, you are also responsible for this matter." Li Li continued.

"OK!"

Jack quickly agreed.

But he was muttering in his heart.

Yahoo?

What website?

Never heard of it.

But how dare he say this in front of the boss now?

Go back and check online

Li Li emphasized a few other things and then announced the adjournment of the meeting.

Everyone left while talking, leaving only Fang Minghua and Li Li in the office.

"Minghua, how did I perform?" Li Li asked.

"Very good!" Fang Minghua gave a thumbs up.

"Can I compare with my cousin?" Li Li asked playfully again.

"Comparable." Fang Minghua smiled.

"Okay, don't praise me. I know I am much worse than my cousin. Many ideas today were from you, but I just said them through my mouth. Do you really want to advertise in Times Square?"

"You have arranged the work, how can it be fake?" Fang Minghua smiled: "You must spend what you should spend."

"Okay, I'll talk to David about the proofreading and editing of this book and the cover. I thought of several cover layouts last night." Li Li stood up and walked out.

Fang Minghua shook her head.

It has obviously been arranged for subordinates, but you have to do it yourself?

How come this is the same as Tangtang's?

But she just let her go.

When it was almost time to get off work, Li Li drove her Ford car, while Fang Minghua drove the company's black Buick Electra Park Avenue, which is considered a luxury car in the United States, but it has been driven for ten years.

It's just for transportation.

Time passed so quietly, Fang Minghua also went to Stanford University to find her brother-in-law Liu Jianjun, who was studying for a doctorate, and chatted for an afternoon before leaving. Before leaving, she left him a check for $100,000.

Although Liu Jianjun was sent here by the government, he still had to pay for his living expenses.

"Don't think about working and studying, that's a pure waste of time. Your current task is to study hard, learn as much as you can, and you can use it when you go back!" Fang Minghua patted Liu Jianjun on the shoulder before leaving, speaking earnestly.

It was already early December, and Fang Minghua had been in the United States for two months. His main job was to stay at Li Li's house and type, occasionally visiting the company to handle some affairs.

Phillips has cleared all Apple shares, and after paying stamp duty and handling fees, the total amount is 13.58 million US dollars.

Of course, according to the contract, Phillips must be paid a commission of 98,500.

It cost 4.1 million US dollars to acquire Ashley, and there is about 9.3 million US dollars left. Fang Minghua added 3 million US dollars to the company for company operations, and the rest was deposited into his personal account.

Li Li is mainly responsible for the publishing house. Now, in addition to attending classes, she stays in the publishing house most of the daytime, and Fang Minghua has nothing to do all day.

That afternoon, Li Li came back from the publishing house and told Fang Minghua that the proofreading and editing of the new book was basically completed. The next step is to enter the printing stage. Nick has taken people to New York to contact about advertising in Times Square.

Everything went smoothly as planned.

Fang Minghua nodded.

"You have worked hard, let's eat."

The food was made by Fang Minghua, all Chinese food, and Li Li liked it very much.

"Lili." Fang Minghua suddenly said: "I am going to Seattle tomorrow."