Chapter 197 Pressure From NGS Fifth Update

In China, in the company building of Real Games, Zuo Zhen was holding an information magazine from Japan and flipping through it.

It contains the latest electronic game information from Japan and the world, and it also records real-time sales of many well-known games.

And the name of this magazine is Famitsu.

This is also a famous game review media in later generations, as famous as IGN in the United States.

Even in the gaming field, Famitsu has more say than IGN, unlike IGN where the ratings are a mystery.

As long as FAMI Pass gives a good enough rating, it means that the game at least has very outstanding features and can be recognized by the vast majority of players.

IGN's ratings rely entirely on the preferences of their own review editors. Sometimes a bad game may be given a good score.

Later, some people even doubted whether IGN had received money.

It's now approaching New Year's Day, Christmas has passed abroad, and all sales have basically settled.

In the end, with the support around Christmas, Juggernaut sold 700,000 copies.

The global sales of Sega's Mark series of game consoles have not exceeded 10 million, and its games account for almost one-tenth of the total sales of Sega's Mark game consoles. This is also a very gratifying result.

However, the Final Fantasy store next door still sold more, successfully exceeding one million.

No matter what, the installed capacity of NGS is there, coupled with NGS's vigorous promotion, which is even more cost-effective than Sega's promotion, the effect is naturally indescribable.

Zuo Zhen said it was a lie if he said he was not envious.

If he had access to such a large installed capacity of game consoles, he would dare to dream about two million, three million or even four or five million, let alone one million.

After Christmas, NGS's promotional efforts on Final Fantasy suddenly came to an abrupt end because they had switched their attack direction and headed towards Europe, Sega's revenue base.

The role-playing games there are not too popular. They are mainly violent and traditional sports games.

Later EA's FIFA football games could sell tens of millions of copies each, and Europe would have to contribute more than half of the sales.

In the magazine, NGS looks aggressive. It has even established its own offices in many places in Europe, and has also negotiated with multiple sales channels.

Sega is far from having the hegemonic bargaining power of NGS. It can directly monopolize and prohibit competitors from selling games in department stores and supermarkets.

If given some more time, NGS might really be able to capture Sega's European market.

Zuo Zhen looked at the news and fell into thinking.

In this world, Sega's overall publicity strategy is more radical than in its previous life due to its own intervention.

In the previous life, Sega waited for MD to emerge and took advantage of the opportunity to launch the latest game console before Nintendo could react.

In this generation, NGS counterattacked much earlier, and Sega would have been killed directly if it didn't go well.

This is not good news.

Zuo Zhen rubbed his chin and fell into thought.

If you continue like this, I'm afraid you won't get any good results.

The biggest impact is that you may not have a normal sales channel to make money from foreigners for several years.

However, the domestic game industry has not developed yet, and even the game arcades opened by oneself are not something that ordinary working-class people can frequent frequently. They have to wait for at least ten years.

Then, we absolutely cannot sit still and wait for death.

Zuo Zhen put down the magazine and then directly picked up an independent phone on his desk.

That phone was connected to a dedicated line abroad, allowing Zuo Zhen to contact Takamura Yu in overseas Japan at any time.

At the same time, Gao Cunxiong in Japan was struggling.

NGS's offensive is very fierce. As the head of the game department, he needs to lead the overall situation and come up with reasonable plans.

But in terms of the current game console market, NGS is crushing.

He really couldn't think of a way to fight back now.

But we can’t just let NGS conquer cities and territories, or even take away Europe, its base of revenue.

If Europe takes away all of it, Sega will have no place to stand at all.

So during this period of time, he didn't have the time to care about the development content of his game team. All he could think about was how to counterattack through publicity so that more players would find his game console and buy his games.

No matter what, Europe must defend!

To this end, he arranged for Sega of Europe to significantly lower the prices of game consoles there and the prices of games, forcing NGS to retreat through the simplest method of dumping.

But NGS is not a fuel-saving lamp. It is also using the same method to expand its scope of influence.

At this moment, Komura's assistant found Komura, who was in charge of the marketing management department.

"Director, I have your phone number."

"I'm busy now and don't have time to answer the phone. Just ask what's wrong."

"It's a call from Mr. Zuo Zhen. He said that he needs to tell you in person that it is a matter of life and death for Sega."

After hearing Mr. Zuozhen's name, Komura Yu stopped his directing actions and turned to look at his assistant.

"Mr. Zuozhen?"

"Yes, he is waiting for your call now."

Komura glanced at the busy crowd, and then he ordered: "You continue to think of ways to prevent NGS from taking away our European market. I will answer the phone first."

At this moment, even if the president came to him in person, Komura Yu would probably use his own inability to send the president away from him.

But there is one exception, and that is Zuo Zhen.

He is the genius he found himself, and he is also his life-saving straw. Zuo Zhen must have some ideas when he comes to him.

So Zuo Zhen's call is worthy of him answering.

Komura quickly returned to his office to answer the phone. ,

"Hello Mr. Zuozhen, I was busy just now. My assistant said you have something to tell me? And it's also related to Sega's life and death?"

Zuo Zhen said on the other end of the phone: "Yes, it is indeed related to the life and death of NGS. The overall situation of Sega is not very good now, right?"

Komura Yu smiled bitterly: "Yeah, not only is it not very good, but it is very bad. NGS's offensive is too fierce. They have eroded a small part of our European market during this period. If we continue If this continues, we may really encounter a big crisis.”

"That's why I called you. You should also know that the relationship between us is already bound. Basically, we both prosper and suffer."

"Indeed, Zuo Zhen-san, do you have any good suggestions? Suggestions that can fight against NGS."

"Yes, there is only one suggestion, and it should be the only choice."

"What?"

"Bring forward the release date of your Sega MD."