Chapter 218: Crooked Ways, Sixth Update

"Huh? What are you going to do?"

Yamauchi asked proactively.

"President, it's like this. We now have a high say in the department store market. We can directly order those department stores not to sell Sega MD games and game consoles, cutting off their sales from the source."

Hearing this, Akira Nakamura's expression trembled.

This kind of behavior... is tantamount to advertising to outsiders that they can no longer compete with Sega in games, so they must use this kind of moves to suppress their opponents.

But now he had nothing to say about it.

"Continue." Yamauchi motioned for the other party to continue.

"What I want to do is use our products as a threat to completely suppress the users in the United States before they have time to understand Sega MD better. As long as any department store launches Sega MD's works, we will prohibit that department store from selling products. goods."

"President, the backlash of such a method may be serious." Nakamura stood up.

"Sit down, this is a temporary solution." Yamauchi's tone was serious.

Akira Nakamura hesitated for a moment before sitting back in his seat.

It seems that this is something that the president has agreed to secretly and openly, so there is no point in saying more.

Yamauchi also knows that this method has a backlash effect.

Once you do this, as Akira Nakamura said, you will have to prove to outsiders that the quality of your games can no longer catch up with the Sega MD.

Yamauchi knew that he also knew that this could only be a delaying tactic.

"Don't forget, we still have a trump card."

Yamauchi said calmly.

After Yamauchi finished speaking, everyone immediately thought of the R&D department far away in the United States.

And their latest research and development products.

Handheld.

This is a product they have been researching for a long time.

They are also the vanguard intending to capture the next market.

The handheld console has machine performance that is not much weaker than NGS.

The advantage is that you can play it anytime and anywhere without geographical restrictions.

This product has also become one of the most important products of NGS in the near future.

"We can continue to dominate the market with this brand new product."

Nakamura also remained silent at this time.

He actually has certain expectations for this handheld console.

His team has already developed several high-quality games with this product, and they are just waiting for its official release.

And internally they have already determined the release date, which will be early next year.

If not for the sudden release of Sega MD, they should still be able to rely on handheld consoles to plan ahead.

Yamauchi continued: "But looking at the current momentum of Sega MD, I think we can't slack off, so I decided to speed up our handheld console."

"President, what you mean is..."

"It's very simple, just let our handheld console be released this year, but it will definitely be later, but definitely not later than October this year."

The pressure on everyone suddenly increased.

However, this is a competitive relationship, a life and death relationship, and Yamauchi's behavior is the most normal.

After the meeting, NGS took action.

Sega, which has gained an advantage in the European market, is very impressive.

Michelle, the head of the U.S. branch, has been all smiles in recent days.

Because he felt that it was destined for Sega MD to succeed in the US market.

Now all he needs to do is expand sales.

You department stores and supermarkets used to ignore us, but now you should acknowledge us obediently, right?

So Michelle ran to the department store to discuss business.

But soon he was rejected again, leaving him a little confused.

Sorry, your game is indeed very fun, but we cannot guarantee that your game will sell well, but NGS is still very popular.

If we choose your game, we will be targeted by NGS and blacklisted. This is an unacceptable result for us, so we can only feel sorry for you Sega.

The words of these people are almost the same.

Several department stores and supermarkets are the same.

NGS puts pressure on them in the market, forcing them to choose one or the other.

The result of choosing one of the two is NGS.

After all, Sega is still a newcomer to the US market, and there is no comparison with NGS, a veteran.

Especially recently, NGS has increased its game shipments.

In the past, NGS was often hard to find here in the United States.

This is the hungry marketing routine used by NGS.

But now if we continue to use hunger marketing, we will kill ourselves if we fail to do so, so now is the time to increase production capacity.

Players who had longed for NGS before but couldn't get it saw that the game consoles were on sale, so they rushed to buy NGS game consoles one by one.

And by the way, the sales of Super Mario Part 3 also skyrocketed again, reaching 6 million.

Michelle was very angry.

The quality of his own games is quite good, and even he is very good at playing them, but why are they being suppressed?

He directly scolded the merchants in department stores and supermarkets for being so blind that good games would be treated like this.

NGS can make your good game unmarketable with just one sentence.

However, someone from a department store said something that was quite disturbing.

"Do you have Super Mario? Your game is still too niche."

Michelle was a little speechless when she said this.

"Who said we don't have Super Mario?"

In Japan, Komura Oo, who was talking to Michelle on the phone, smiled.

"Huh? We also have one? A game comparable to Super Mario? Did we make it?"

"That's not true, it was just done by our closest partners."

"Is it also...a real game?"

"That's right."

"This company is a bit scary. Are all the games we launch made by them?"

"Ahem, that's not the case. We are also developing new games internally."

Sega's game development team is indeed not very strong, but when its own game console is released, it still needs to develop a few games to support the scene.

Otherwise, if all the partners’ games are launched, it won’t sound good.

Of course anyone with a discerning eye knows what's going on.

Sega's own debut game was a role-playing game modeled after Dragon Quest.

However, this is a bit different from the heavy-duty mechs, and the quality is not comparable to the heavy-duty mechs, so it can really only be regarded as a companion game.

Michelle also understood instantly and did not dwell on this topic, but asked: "Then what game are you talking about that is equivalent to Super Mario? Why haven't I heard of it before?"

"This is actually our strategy. Of course, there is also a reason why the production of this game will be a little more troublesome than other games."

"Huh? Why?"

"Because the capacity of this game is a bit large, we still have to find special discs to produce it. Even the production lines are listed separately."

"Then what is this game called?"

"Sonic the Hedgehog."

"Hedgehog? What a weird name."

"The name is a bit weird, but you'll know how fun it is when you get the game."