Chapter 481 385 Is Simply a Stunning Masterpiece!!

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After Qing Zhiyuan completed the reorganization of Pokeni, it held a press conference to announce the company's latest structure and personnel appointments. After receiving the latest list, the media and industry insiders were shocked.

"Eh? Iwata actually joined Pokeni?!"

"Why? These two people don't seem to have anything in common, how could they get together?"

"And the organizational structure is also very strange. After Iwata was recruited into Pokeni, he did not hold a position in any department, but set up a separate strategic planning department and served as the director.

So far, there is only Iwata in the strategic planning department."

"This is very interesting. After Sony, Sega and Rentoend all announced that they would replace their leaders, I didn't expect Pokeni to make a big move."

"Will Iwata join Pokeni and become the successor to the president? No, no, it's impossible. He is an outsider who has just entered the company and it is impossible for him to convince everyone. Moreover, Qing Zhiyuan is much younger than Iwata and can work for at least another 30 years."

"Well, this should not be a big problem. Qing Zhiyuan may really feel that he is too tired to handle it alone. He is in the position of both the company and the individual. "Is it because of consideration that Iwata was recruited?"

"What a pity, what was Iwata thinking? He is the president of HAL Research Institute, which has well-known products under its umbrella. The company is also running quite well, and he is highly regarded by President Yamauchi. He should have a bright future.

How did he think of going to Pokeni to serve as the director of the strategic planning department?

And he is a lone commander."

"Well, who knows? In fact, it is not difficult to understand. HAL Research Institute is definitely not comparable to Pokeni. Being a department director in Paradox is more promising than being the president of a small company."

"Who can predict the future? We are not Iwata. He must have his own considerations."

"..."

Although the outside media was a little surprised about Iwata's joining Pokeni, the surprise was not that this guy could really become the helmsman of the group in the future, or become the butler of Pokeni.

I just think that Qing Zhiyuan and Iwata didn't have much interaction before, so why did they think of recruiting Iwata?

Moreover, Iwata and Yamauchi Hiroshi have such a good relationship, and HAL Research Institute is the second party of Rentendo.

How many companies dream of such treatment, but Iwata said he would change jobs.

...

Sony's Ken Kutaragi's sense of smell is extremely sharp, and his first reaction is -

"President Qing Zhiyuan must have made a lot of promises to Iwata, I'm afraid it's not as simple as the director of the strategic planning department."

But...

One thing he couldn't figure out was that Qing Zhiyuan was so young, why did he think of recruiting Iwata?

From the perspective of the entire game industry, there should be a lot of people who can replace Iwata, right?

If you really want to recruit a talent who can give advice, Ken Kutaragi even thinks that you can look at the international level instead of just limiting it to the domestic scope.

However, since Iwata's position has not reached the level of CEO, normal personnel appointments have not been interpreted too much by everyone.

In many companies, there are similar planning departments that are used to advise the company's CEO and provide data and theoretical support. You can't think that any director of the strategic planning department is the future successor, right?

What's more, Iwata is indeed older than Qing Zhiyuan, so this possibility was quickly rejected by the outside world and people in the industry.

Compared with the changes on the side of Pokeni, everyone is actually more concerned about the movements of Rentendo and Sega.

Think about it, Sony, Rentendo, Sega, Pokeni, these four companies together occupy almost half of the global game industry. One of the companies is going to be reorganized and rebuilt, and the other three companies are going to replace the leader. This is a completely earthquake-level event that can completely overturn the world and influence the future of the industry.

Sony's Nobuyuki Idei has been appointed CEO, but Sega and Rentendo have not made any moves.

Unlike Sony's board of directors system, these two companies are both president systems, with one person in power, which means that who will be the future successor is completely in the mind of Yamauchi Hiroshi and Nakayama Hayao.

No one knows what the future of the two companies will be.

…

Qing Zhiyuan was quite relaxed. With Iwata as his assistant, many things in the company became much simpler.

In the evening, Qing Zhiyuan went to have dinner with Sony's new president, Mr. Nobuyuki Idei.

Mainly to congratulate him on his appointment, and hope that Pokeni and Sony can maintain a good cooperative relationship in the future.

"President Idei, please take care of me in the future."

Although Sony is a group system and Nobuyuki Idei is the CEO, Qing Zhiyuan still likes to call him president.

"Of course," Nobuyuki Idei raised his glass and smiled with a flushed face, "President Qing, please take care of me in the future."

But there was a little bitterness in his smile.

Qing Zhiyuan also keenly noticed this.

"Mr. Idei, I know your current predicament. Although you are the president of Sony on the surface, you have a lot of troubles." Qing Zhiyuan said with emotion, "So you can rest assured, Mr. Idei, Pokeni will definitely stand on your side."

"Hmm?" Idei Nobuyuki raised his head. The 61-year-old man had red eyes.

Who would have thought that a person outside the company would know him better and have more empathy.

He couldn't help but like the young man in front of him.

Iwata Satoshi and Qing Zhiyuan had analyzed Sony's current situation before. Idei Nobuyuki was appointed as the new CEO, which was actually a task in a critical situation. It was considered to survive in the cracks. Sony looks big and is a behemoth, but it is not easy to maintain it.

The debt is as high as 1.8 trillion yen, which is a very scary number.

And the president of North America, Schulhof, did not listen to the instructions, and did not take the president of Japan seriously at all. This is also a huge test for Idei Nobuyuki.

Sony is not a monolithic entity, and it can even be described as internal and external troubles.

Pokeni has been Sony's partner for many years. After Shinichi Idei took over, he naturally wanted to have a good relationship with them. Only when this side is stable can he do things freely.

The two talked for a while. Shinichi Idei drank some wine and got a little drunk. What Qing Zhiyuan said touched his heart.

"So, many people think that I am a glamorous president, and many people dream of it, but it is really stressful to sit here." Shinichi Idei said with a smile, "You understand my situation better."

He understands, but Qing Zhiyuan does not intend to help Shinichi Idei resolve the problem.

This is a test for Shinichi Idei. Every new leader has his own mission to complete. If Shinichi Idei can make it, he can lead Sony to success. If he can't make it, he will be kicked out.

Qing Zhiyuan has a hunch that there will definitely be a fight between Pokeni and Sony in the future.

The internal fight in Sony now is not necessarily bad news for him.

Being able to stabilize Nobuyuki Idei is actually buying time for himself. The longer the fight between Nobuyuki Idei and Schulhof lasts, the better.

Because in another field, the battle between Paradox and Sony has quietly begun.

To be precise, Pokeni and Yuehe under Qing Zhiyuan have joined forces to compete with Sony in the film and television industry, especially in the North American market.

This battle is independent of the game field.

…

The next morning, after returning to the company, Qing Zhiyuan found Iwata Satoshi.

During this period, Qing Zhiyuan and him were always inseparable, going to and from get off work, and always plotting something in the president's office.

Those who know know that they are discussing business, and those who don't know think that there is some secret between the two of them.

Fortunately, Qing Zhiyuan and Iwata Satoshi are both married, otherwise it would be easy for people to think wrongly.

Qing Zhiyuan said that when discussing major plans with his military advisor, he must communicate clearly anytime and anywhere as soon as possible, not only to let Iwata know his ideas, but also to let him fully understand Iwata's ideas.

Liu Bei and Zhuge, only when they are of one mind can they play the greatest value, and Pokeni can have the strongest combat effectiveness.

"Well, it seems that Sony's internal consumption is quite serious." Iwata's eyes sparkled, and he said excitedly, "It should be possible to act now. President."

Iwata analyzed, "I think the first step should be to acquire Marvel in the United States. I heard that Sony is very interested in buying Marvel. At this juncture, even if Schulhof has this plan, given his competitive relationship with Nobuyuki Idei, he will definitely not get the approval of the board of directors."

Schulhof, the president of Sony North America, has the greatest achievement of establishing and acquiring a series of film industries. For example, he completed the acquisition of Columbia Pictures, and his main business is in the film and television field.

Targeting Marvel is also a necessity.

In the previous life, the merger between Sony and Marvel also took place during this period, and Spider-Man was sold to Sony alone.

When Qing Zhiyuan heard about buying Marvel, he was actually a little moved.

This company may not be very good now, but it is a treasure trove of IPs. There are countless film and television peripheral works and derivatives that can be produced in the future. Each one that is excavated is a huge treasure.

If Marvel can be acquired, Pokeni's future big IP will be guaranteed.

But...

"Do we really have the ability and strength to acquire Marvel?" Qing Zhiyuan asked doubtfully.

"Well, there shouldn't be too much of a problem." Iwata analyzed, "The comics industry in the United States is still far behind ours, and there is no complete industrial chain. Although Marvel's comics have a wide audience, they are not large in scale, and they don't make much money, and they are in debt.

I have asked someone to analyze it. The current market value of Marvel is about 400 million US dollars. We have sufficient cash flow and can definitely take it down."

In fact, as Iwata said, although Marvel will be prosperous in the future, the period of 1998 was the darkest moment in Marvel's life.

The failure in operation caused the company to lose a lot of money. The United States does not have a complete animation industry chain, which also limits Marvel's performance.

In Japan, from light novels to comics, and then from comics to animation, derivative peripherals, game adaptations... This is a complete ecological network, so publishers often develop very well, such as Kadokawa Group (centered on KADOKAWA), Hitotsubashi Group (centered on Shogakukan and Shueisha), Otowa Group (centered on Kodansha)...

These are all behemoths.

In 1998, Marvel can only be said to be in the severe winter. Spring will come when computer CG technology in the future is advanced enough to achieve more awesome real-life special effects photography, and then Marvel's superhero era will come.

Now, I am afraid that only Pokeni can have such technology.

Once The Matrix is ​​released, the whole world will know how awesome Paradox's computer CG technology is.

If Marvel is given to any other company, it will take many years to shine, but if it is given to Pokeni, it will be like a fish in water.

…

In short, given Marvel's current operating conditions, acquiring them should not be a big problem, otherwise Marvel would not have sold many of its big IPs.

"Okay, then I'll leave this matter to you. I'll entrust it to you."

"Okay, President." Iwata straightened his chest, with a confident smile on his face.

He was very confident in what he proposed.

Qing Zhiyuan also laughed silently.

As long as Marvel is taken over, Qing Zhiyuan will think of the global operation model of big IPs. By then, whether it is a movie or a game, it will definitely sell very well.

Just at this time,

Ayase Akane came in to serve coffee to the two people. After just a glance, Ayase Akane felt creepy, put down the cup and left in a hurry.

Horrible...

These two people smiled like villains.

What kind of people did the president recruit?

…

After talking about Marvel, Iwata continued to propose, "President, about Sega."

"Huh?" Qing Zhiyuan looked up and asked in confusion, "What's wrong with Sega?"

"Sega's current situation may be the best time to acquire them."

"Huh?"

Iwata's proposal shocked Qing Zhiyuan.

I originally thought that this guy just said that we should cooperate with Sega, but since Sega's future successor is not clear, Qing Zhiyuan has not taken any action so far.

But I didn't expect that Iwata's proposal was to acquire Sega?

"Sega has excellent hardware development capabilities, and I have checked that our company has participated in Sony's PS development before. Sony and we share the PS patents, and we also have the handle patents.

In this case, if we can acquire Sega, relying on Sega's technology accumulation and our hardware-related knowledge reserves, we may be able to develop a powerful enough next-generation console.

Also, I actually think that the handheld game console should also be updated.

We have NVIDIA's equity, and I think NVIDIA's ability in 3D chip design and development is also first-class. What if NVIDIA also comes in?"

Iwata said, looking silently at the president.

Qing Zhiyuan actually thought about this problem before, but he was hesitant to make up his mind.

But after listening to Iwata's analysis, he was actually quite moved.

Yes, we also have PS intellectual property rights. Sony may not have thought that we have enough independent research and development capabilities before, and Pokeni has always been focused on the game market, and has not shown any intention to enter the console field.

This made Ken Kutaragi not have any doubts.

However, things are different now, and the overall situation in the gaming industry has undergone earth-shaking changes.

Rentian is on the decline, and Sega has long been a spent force. It is even hard to say whether there will be Sega game consoles in the future.

Sony's dominance is actually problematic.

In any industry, when a company becomes a monopoly, the first thing it thinks of is not to continue to update and iterate to improve its competitiveness, but to use the monopoly platform advantage to unite with its younger brothers to lock the car door and prevent latecomers from getting on the car.

This was the case in the previous life. After Sega's DC failed and completely withdrew from the console market, Sony began to float. If it were not for Microsoft's strong development of Xbox, Sony would probably sit back and relax and would not even think of developing and improving the next generation of console products.

Iwata's entire set of strategic deployments are complementary. If Sony had not changed its coach, then with Norio Ohga's control, he would face huge pressure to compete with Sony for Marvel, unless Pokeni had a lot of premium, it would basically be unlikely to compete with Sony.

However, if Nobuyuki Idei and Schulhof were fighting internally, the situation would be very different.

And it is precisely because of Sony's change of leadership that their support for the console market and their vigilance against Sega and Pokeni are not as strong.

At least from the current situation, Sega has already declined. No matter how hard it continues to struggle, it is estimated that it will be a spent force. At most, it will be closed after one more generation of console products.

And Pokeni does not seem to have R&D capabilities.

This happens to be a good opportunity for Qing Zhiyuan.

However, Qing Zhiyuan frowned, do we have the strength to end up like this?

The console war is quite expensive.

He originally only wanted to make steam, but Satoru Iwata's words made him a little excited.

But...

Handheld consoles can actually be developed. In the previous life, Sony was defeated by Rentendo in the handheld console field. In fact, Satoru Iwata contributed a lot to it. It was precisely because of his introduction of NDS that Sony's PSP was caught off guard. Then all the way to the NS, it can be said that Rentian has absolute say in the handheld field.

And now——

Satoru Iwata is here.

It seems that everything is going in the direction of the previous life, except this time it is changed to pokeni.

If pokeni doesn't do it, it will be left to Sega.

Satoru Iwata’s idea is simpler and cruder——

Make pokeni yourself or give it to Sega. It's better to just buy it from Sega.

Shocking handwriting.

If I could really take down Sega...

I'm afraid there will be a big earthquake in the entire industry, right?

…

…

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There is another chapter in the afternoon (end of this chapter)