Chapter 647 Yang Ming's Strategy! Pull the Opponent Into His Camp
Chapter 647 Yang Ming’s strategy! Pull your opponent into your camp! !
Setagaya Villa.
18:30 pm Tokyo time.
Yang Ming and others returned here. After walking around Akihabara for a whole day, he was still quite tired.
Yang Ming finished dinner.
In Azhu, Zhong Chuhong and Guan Jiahui prepared bathing clothes, and Yang Ming took a comfortable hot bath.
When I returned to the study, I saw the three girls, Azhu, were still here.
Nowadays, although there are maids in the villa, there is no housekeeper in the villa.
"Azhu, during this period, you will serve as the housekeeper of the villa and be responsible for all the affairs of the villa."
"Yes, Master."
Azhu was still very happy after hearing this.
She also studied at the Repulse Bay Villa for a long time. She can still manage other maids, but she doesn't understand the Oriental languages. However, now there are two female translators, Lin Yazhen.
When Ah Zhu went out to order other maids to do things, Zhong Chuhong and Guan Jiahui were massaging Yang Ming.
They knew that Yang Ming had been out for a day today and was probably very tired. Most importantly, the two women knew that Young Master Yang's body had not fully recovered.
When Ah Zhu personally delivered a cup of brewed tea, Yang Ming sat in front of the computer in his study.
The time difference in Akihabara today is of great significance to Yang Ming.
At this time, from the perspective of Empire Games, it seems that Empire Games has no rivals in the global gaming industry.
Yang Ming knew that there were always opponents.
Like Japan's Nintendo, there is also Sony, which has not entered the video game industry yet.
These two will definitely be powerful opponents in the future.
Although Yang Ming is not worried about them, as a potential opponent, Yang Ming has to think carefully.
Yang Ming recalled what he saw in Akihabara today. In front of the computer, he wrote down what he thought of.
He remembered clearly that Nintendo's approach to its competitors was not to kill them completely, but to draw them into its own camp.
At this point, Yang Ming thinks Nintendo's approach is very good.
In 1984, the great success of Nintendo's Famicom continued. However, Nintendo also encountered new problems at the same time. They did not have the resources to develop Famicom games and be responsible for distribution at the same time.
Nintendo has never deviated from this aspect in future research and development. The subsequent use 1 function can very conveniently simulate human speech and play large-scale symphonies. The screen can rotate, zoom in and out, and can display 265 colors out of 32,768 colors at the same time. The performance is better than Sega MD machines that also use this technology are superior and can even compete with next-generation machines that use more advanced 32-bit chips.
When feedback from customers suggested a potential market for adult customers, Nintendo responded quickly and launched the Game Boy handheld console.
The Game Boy caused a sensation when it came out, with more than 40 million units sold by 1996.
At that time, the President of M Country, Ross, attended a military intelligence meeting holding a Game Boy, and an astronaut from Sulian once took a Game Boy on an invitation to travel in space.
At that time, many managers and directors at Sony were angrily yelling at their engineers: "This product was supposed to be developed by Sony. Why did you let Nintendo take the lead?" Many engineers were transferred afterwards, and some even Resign.
Because it can think about problems from the perspective of "customers need fun games," Nintendo was the first to realize the decisive position of game software.
To ensure the excellence of software, Nintendo alone is not enough. Therefore, at the beginning of its development, Nintendo authorized other manufacturers to develop games that can be played on Nintendo machines, and there are many wonderful games among them.
This policy eventually developed into a strategic alliance between Nintendo and game software developers, which played a key role in Nintendo's status.
Every time a contracted software company develops a game software, it must entrust Nintendo to evaluate it to determine whether it meets the standards, and it must be processed into game cards by Nintendo's factory.
If it is a game card priced at 10,000 yen, the cost of commissioned production is about 3,000 yen. After deducting the cost of 1,600 yen, Nintendo can obtain a gross profit of at least 1,000 yen from each box of game cards, and it is not responsible for inventory, development and other risks, regardless of whether it sells well or not.
In addition, the agreement stipulates that each manufacturer cannot develop more than 5 games for Nintendo a year, and they must not be applied to models from other manufacturers.
Since there are only five opportunities a year, and the signatories are fiercely competitive with each other, all software manufacturers strive to make their products more interesting and improve their quality, and go all out to develop best-selling products.
Although Nintendo's harsh conditions caused dissatisfaction among many collaborators, it prevented the game software industry from causing chaos, ensured the healthy development of this emerging industry, and enabled the real leaders to achieve great success.
After signing a contract with Nintendo, the turnover of Dongyang Xiaobo Company jumped from 10 million US dollars in 1987 to 300 million US dollars in 1991, of which the turnover increased by 2500% in the three years from 1989 to 1991; not long after signing a contract with Nintendo, the annual turnover of Oriental Pearl Company reached 100 million US dollars, which was 10 times that of the company in its early days; not long after signing a contract with Nintendo, Capcom became a large enterprise with annual sales of 160 million US dollars; Konami signed a contract with Nintendo in 1986 and developed the Teenage Mutant Ninja Turtles video game software in 1989. By 1990, 4 million copies were sold, with a net profit of 125 million US dollars. By 1991, it had made a profit of 300 million US dollars, becoming the eighth largest software company in the United States and one of the major toy companies.
The best-selling game brought a sales boom to Nintendo, which in turn promoted the best-selling of game software.
Nintendo has become a strategic partner with its partners.
Nintendo actively expanded the scope of this strategic alliance to other fields.
Movies featuring Super Mario are popular all over the United States, generating huge profits for film companies.
A large number of magazines, books, audio-visual products, even notebooks, T-shirts, tea cups, cereal, jigsaw puzzles, dolls, wallpapers, etc. are all branded with the characters of Nintendo games.
Many TV programs and videotape programs have used Nintendo games as content or background.
Among children's TV programs in the United States, the number of cartoons based on Nintendo's game rules or with its protagonist as the background far exceeds any other children's TV program.
Some popular children's programs, such as "The Simpsons", "Donald Duck", and "Teenage Mutant Ninja Turtles", are either filled with Nintendo games in the content and plot in the end, or the program is simply replaced by Nintendo games.
The Saturday morning program "Super Mario World" of the National Broadcasting Corporation of the United States has been broadcast for several years because of its high ratings.
Countless companies have been bathed in the sunshine of Nintendo, making a lot of money and growing vigorously.
Nintendo has earned a lot of patent fees, and more importantly, Nintendo has become more well-known.
A survey specifically for Super Mario showed that Chinese people have heard of Super Mario, and 83% of the respondents like him.
In a report exploring the influence of celebrities from all walks of life on children in the United States, it was shown that the most familiar and admired figure for children is no longer the space squirrel that used to dominate, but Nintendo's Mario.
In Yang Ming's view, Empire Games now has a greater advantage than Nintendo.
First, Empire Games has sufficient funds.
Second, Yang Ming knows very well which games will be more popular in the future.
Third, Yang Ming is also very clear about the future development trend and direction of games.
These advantages are not possessed by Nintendo.
However, compared with Nintendo, Yang Ming's disadvantage is that it is not a local company in Japan, and he cannot change his nationality to Japan like Kogan did.
In this case, if Empire Games always wants to eat alone in Japan, problems will arise sooner or later.
Although Empire Games now has its own agents and distributors in Japan, it is still not enough in Yang Ming's view.
In other words, he can learn the strategy of Nintendo in his previous life, and even do better than Nintendo.
Not only can Empire Group and Empire Game Company make money, but it can also drive a group of Japanese game companies to develop. However, these Japanese game companies have to make money around Empire Game, that is, as downstream companies of Empire Game.
In addition, like those classic games, they are naturally developed by Empire Game Company itself, and other Japanese game companies can develop their own games, and maybe new and more popular games will appear.
In other words, Empire Game Company eats meat, and other game companies drink soup.
These Japanese game companies can become the moat of Empire Game, which can also play a very good effect on the monopoly and further development of Empire Game.
Chapter 7!
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