Chapter 397 Blog Is a Good Thing!

SMG is Shanghai Media Group...

Why do they take risks?

The original words are: 'The current TV stations in our country are not completely commercial stations. The TV stations have the responsibility of spreading socialist spiritual civilization. "Soldier Assault" has such value! ’

The reality is...a gamble!

They are willing to believe in Shen Xudong's vision...

After all, Shen Xudong made a guarantee: "This drama is actually a counterattack from ordinary people to the king of soldiers. The first few episodes are not enough to catch people... but it will definitely get better in the future, and we will also spend huge sums of money to promote it online!"

However, they directly bought the ten-year broadcast rights...

This makes Shen Xudong very strange. At this stage, in China, TV drama distribution generally buys out the broadcast rights for 1-2 years at a time.

Once the deal is concluded, during the agreement period, the number of broadcasts by the TV station and the income received from the broadcasts will have nothing to do with the producer.

Of course, they won't broadcast it all the time. At most, they will broadcast it once at night and replay it during the day...

After all, there are so many dramas waiting in line!

They said they read Shen Xudong's blog... They were considering long-term benefits...

Well, Shen Xudong promoted "Soldier Assault" on his blog. The original words were "Soldier Assault" was originally called "Elna Assault". It was a script written by my senior brother Lan Xiaolong... I like this script very much, but I have always been afraid to invest in filming. On the one hand, I can't find my favorite director. On the other hand, the format of this drama is greater than the content. It is a bit niche and it is difficult to obtain high ratings;

Later, Director Kang Honglei saw the play and said he must film it. After he found me, I invested 10 million...I was prepared to lose money!

Then Liu Chang from Bayi Film Studio and Mr. Huang from Huayi Brothers read the script and liked it very much, so we did it together.

This drama... is different from the usual dramas that catch people in the first three episodes. I guess the mainstream audience will not like it... Our TV station has always liked family ethics dramas, such as the policewoman falling in love with a reform-through-labor prisoner and the relationship between mother-in-law and daughter-in-law. Or how stepmothers coordinate their relationship with their children... This type of drama will definitely not worry about ratings.

From the setting point of view, the series here is "legendary" enough.

Why are there quotation marks for ‘legend’?

We call this kind of thing bloody!

My senior brother Wang Hailin once said, "Take a pair of men's feet and a pair of women's feet, rub each other twice." The audience became happy and the ratings improved.

Let me roughly summarize the bloody factors:

There will definitely be endless things to say before you die;

If you knock on the door and break in, you will usually encounter two things, hanging and making out;

There are generally four ways for a woman to be spotted disguised as a man: her hat is knocked off, she falls into the water, her chest is touched, and she is seen changing clothes.

Good people hide in the house, and no matter how hard the bad people search, they usually can't find it;

Usually when the bad guy points a knife and gun at the protagonist, he either talks nonsense or is stunned. The bad guy doesn't die the first time... He always has to struggle to the death, and he has to be chopped down again before he dies...

There are more gory elements in Korean dramas. I have plans to make two masterpieces that combine all the gory elements...

Stay tuned!

But... if we all make dramas like this, then there will be no future for Chinese TV dramas! ’

'I hope the major TV stations will seriously consider it. If it doesn't work, we can only release DVDs...'

Then SMG came to contact...

…

Before 2005, it was called the era of traditional media. If stars or celebrities wanted to maintain their exposure, or make some bullshit statement, they had to contact the media and ask reporters for help...

After the advent of blogging, there is no need for this!

Anyway, Shen Xudong posts a blog whenever he has something to do. He and Xu Jinglei are the two highly recommended by Sina Blog.

When Xu Cairen had nothing to do, he wrote some small opinions, such as his views on dressing and commenting on beauty contests. There was a sense of being as light as a chrysanthemum between the lines.

She is indeed a talented woman!

However, it is not as good as Shen Xudong, whose clicks have exceeded 10 million - the number one blogger in China.

After all, he writes a lot, starting from the beta stage...

I write an article when I have nothing to do, and even use it as a diary during the promotion period!

The result is that many media outlets do not need to interview him at all and can directly grab material from his blog. For example, his views on "Soldier Assault" have been reproduced by many media outlets.

SMG spent a lot of money to buy the ten-year broadcast rights of "Sword and Fairy" in Shanghai and made a lot of money - some channels even re-edited the original 28-episode plot into 40 episodes in order to insert more advertisements!

The purchase of "Soldier Assault" this time... is not optimistic, otherwise, I would have bought the exclusive broadcast rights for the entire range...

But the cost is already covered!

However, according to media reports - Shen Xudong sold the drama just by posting a blog!

It sparked a lot of discussion…

Mainly discussing the role of the blog as a medium. If Shen Xudong followed the previous process, if he wanted to trigger public discussion, he would have to contact many media and give benefits...

But now, just post an article online.

This matter must make them dissatisfied - after all, it is equivalent to cutting meat from their bowl!

So, discussions, all kinds of quarrels...

Then Shen Xudong posted another blog, namely "Venice Insights"...

Well, he went to Venice!

…

This year marks the 100th anniversary of the birth of Chinese cinema, and its reputation is very high.

Xu Ke's "Seven Swords" was invited to be the opening film, and "Witness" was invited to be the closing film of the film festival on September 10!

In addition, this year's Venice Film Festival has more than 10 films from China participating in the exhibition, which can be said to be the most at any previous Venice Film Festival.

Marco Muller even set up a Chinese film review unit during the film festival, "wanting to celebrate the centenary of Chinese film in the most unique and beautiful way."

In order to celebrate the centenary of Chinese film, the opening ceremony even had fireworks, dances and dragon performances. Yes, for the first time, the Venice Film Festival turned the opening ceremony into a Chinese night.

The Chinese filmmakers at the scene were very excited...

After the screening of "Seven Swords", the audience's response was a bit embarrassing - most of the audience didn't know much about the weapons flying around in the film, so the response was mediocre, and the 144-minute length of the film also made film critics deeply tired.

Shen Xudong honestly recorded this on his blog. By the way, he wrote, "Director Xu's "The Legend of Shushan" was screened in Cannes, and it probably didn't sell well. I saw a report that "the overseas copyright was sold for 100 million Hong Kong dollars." This is pure nonsense. If it really sells for 100 million Hong Kong dollars, "The Legend of Shushan" will definitely start filming a sequel! ’

'For Chinese-language films with internationally renowned actors or directors, relatively popular film genres, or highly topical films, the full copyright price in some regions is basically around 50,000 to 100,000 euros. "Outstanding Citizen" is considered very good. North American copyright revenue reached 5 million U.S. dollars, and European copyright revenue, including South American copyright revenue, totaled nearly 2 million euros...'

'I guess it will be difficult for "Seven Swords" to make back its money... In addition, "The Aviator" will be released tomorrow. As the only Chinese film in the main competition, I hope the judges will like it...'

The blog was just posted and a group of people responded immediately.

“Front row…”

"What does only two mean?"

"So the producers boasting that they earn tens of millions per episode are just bragging?"

Shen Xudong picked up a few replies: "The other one is "Song of Everlasting Sorrow" directed by Guan Jinpeng;"

"It's not all just bragging. Overseas distribution usually involves two forms: buyout and split. European and American blockbuster producers will not pay high prices to buy out. But it depends on the situation. The North American rights of "House of Flying Daggers" were sold 20 million U.S. dollars. After all, at that time, the overseas box office of "Hero" excluding North America had reached 80 million U.S. dollars!"

I…

I reviewed it, and I felt something was wrong when I was writing it yesterday...

I will never write like this again!