Chapter 432 Wave After Wave
All the company's attention is focused on "Wulin Gaiden"...
When a drama becomes a hit, the most direct impact is on the second and third rounds of bidding.
CCTV was the first to come and talk about the second round...
Originally, "Wulin Gaiden" couldn't even sell the pre-roll commercials at the end of the film, but after ten episodes, not to mention the pre-rolls, all six six-minute commercials were fully booked, and it was even possible to squeeze in only by relying on connections. .
When they first bought the drama, the cost was not high, but now they have made a fortune from this dark horse, earning nearly 50 million.
So the leaders of the eight film purchasing departments came to discuss buying out the copyright...
Gao Fenfen warmly entertained, then flatly refused...
It’s okay to sell to CCTV in the first round, but why not buy it in the second round?
It’s like this. CCTV is different from other TV stations. When it is broadcast, other TV stations are not allowed to broadcast it!
The second round of quotes will definitely not be as good as the first round...
Is there still only one platform?
Therefore, the average TV will only be sold in the first round at most...
Although CCTV is overbearing, it is no longer the 1990s. Forced buying and selling cannot be done...
Of course, in order to prevent long nights and long dreams, the company quickly released the news, and the major TV stations that had been eyeing it for a long time immediately heard the news and came over to discuss it.
Four major TV stations bought it in two rounds for RMB 60,000 per episode. In addition, there are a dozen local stations that have won the third round, which costs 20,000 per episode. In addition, there are four rounds, five rounds, and overseas exports...
A total of 14 million was invested, although the first broadcast only sold 16 million... plus some public relations and management expenses, it basically made no money.
But then he got two 20 million in exchange.
Make a lot of money!
Then there is the situation of the actors - the six leading actors in "Wulin Gaiden", except for Yao Chen and Mo Xiaobei, the other four have been hired by the company...
Of course, it’s limited to helping with projects.
At Shen Xudong's request, Yu Entai, Yan Ni and Ni Hongjie joined the cast of "Life Events" to guest star as Uncle Wu, Sister Mo and Aunt Wu; Jiang Chao and Mrs. Qian guest starred as the couple in the bridal shop next door...
Well, "Life Events" can be considered a gathering of stars!
"Life Events" is Han Yan's first time directing. The scenery work is over, and the art setting and other things, Shen Xudong has to follow...
The company is busy promoting "Wulin Gaiden", and Shen Xudong himself is busy casting "Life Events"...
How can I have the energy to care about "The Promise"...
"Life Events" was filmed in Wuhan...
Wuhan is a city that takes into account both the sense of age and the times. The quality of the shots is extremely high. In addition to being fashionable and glamorous, it also has a human touch and a worldly atmosphere.
In fact, Chongqing is also...
Relatively speaking, Chongqing's city has a strong three-dimensional sense, while Wuhan's city has more of a sense of age and texture.
In addition, Han Yan chose Wuhan as his first stop and fell in love with it!
So, it’s Wuhan!
Of course, the film and television companies in Wuhan are willing to help, which is also the reason for choosing Wuhan - location selection and shooting are called external relations. Without the help of local snakes, it will be difficult for you...
…
Shen Xudong no longer writes articles related to "The Promise", and with the popularity of "Wulin Gaiden", it seems that "The Promise" has lost its popularity?
Overthinking, with the fermentation of "Steamed Buns", "The Promise"... has almost become a laughing stock, and theaters have reduced their film schedules - originally there was about 20%, but now it is less than 10%!
The publicity team returns to BJ.
It's January 11th. "The Promise" has been in theaters for 27 days and is about to be released. The box office has exceeded 156 million, surpassing "Witness" and temporarily ranking first in the year.
However, compared to the cost of US$35 million, this box office is a drop in the bucket.
In fact, regarding "Steamed Buns", Producer Chen has already responded: The producers of "The Promise" do not object to netizens expressing their opinions related to "The Promise" online. On the Internet, everyone can express their personal opinions. This short video is just the personal behavior of a netizen. After all, the Internet is a diverse world...
But the reporters were more concerned about Director Chen's thoughts, so a group of people surrounded him: "What do you think of "Steamed Buns"?"
"I have filed a lawsuit with the court and I will definitely sue to the end! People cannot be so shameless!"
After the husband sang and the wife followed, Producer Chen added: "This has gone beyond the scope of normal comments. It not only hurts the director, but also everyone who has devoted their efforts to "The Promise"!"
‘People can’t be so shameless! ’
Well, here comes the big deal!
You thought it was over?
After thinking too much, the reporter asked again: "I heard that "The Promise" was returned by Weinstein Pictures, and it affected the export of Chinese costume blockbusters. Is that true?"
Director Chen's face darkened and he shook his head: "This is nonsense. There is no such thing. "The Promise" has sold the distribution rights in North America. Warner Bros. will distribute it in North America and Germany, and the promotion in Europe and the United States is also good. "
Producer Chen added: "We were not returned, the previous incident was caused by some financial problems at Harvey Brothers. It has nothing to do with the quality of the film itself!"
Um?
Didn't it get returned?
Are you... are you confirming this fact?
The reporter then asked: "But Zhang Weiping said that because of the overseas copyrights of "The Promise", "The City of Golden Armor" and "The Night Banquet"..."
"That's their business..."
…
Well, Zhang Weiping also jumped out. When he was promoting "Riding Alone for Thousands of Miles", he mentioned the filming of "The Golden Armor"...
Mainly because reporters asked about overseas copyrights, Zhang Weiping couldn't help but complain: "In the past, the producers of "Hero" and "House of Flying Daggers" discussed business after watching the film. But "The Promise" made the American Weinstein Pictures I lost my deposit after returning the goods. This circle is very small. The entire Hollywood film studio knows about this, which makes people feel that movies directed by Chinese directors are somewhat unreliable.
Our partner, Mr. Jiang Zhiqiang, is responsible for overseas distribution. Now he is very distressed. The overseas market of Chinese films is particularly difficult to break the deadlock because of "The Promise"...
Now, we can only have eight major U.S. film studios come to the "Golden Armor" set to watch the filming... The director was very reluctant to show people the filming process, but for the sake of the market, he agreed... I feel very sorry for the director! "
"The Promise" was returned?
Reporters are decisively interested…
Zhang Wei added: "Last October, Yi and I went to the Hawaii Film Festival to promote "Ride Alone, Thousands of Miles" and receive a Lifetime Achievement Award. Harvey came to us and said that after watching "The Promise", he found that the film was shoddy. Decided to return it.
At that time, there were still two months before the release of "The Promise", which was the most critical time of the promotion period. If I let out a word and let reporters from more than 20 media outlets know about it, would "The Promise" still be released? After all, Director Chen represents Chinese directors, and he still has to maintain the image of domestic films in front of foreigners. I don’t want people to laugh at us. ’
Not only Zhang Weiping spoke, but Huang Zhong of Huayi also said: "It does have an impact. Chinese-language films have limited channels to enter the international mainstream market every year, because the situation of "The Promise" is not very good, which has led to the current purchase speed of Chinese films by overseas film companies. We have slowed down and become more cautious. If "The Promise" sells well, it will bring us a lot of conveniences, such as public relations and promotion will be much simpler..."
Well, the "Steamed Buns" scandal is still at its peak, and the return incident broke out again...