Chapter 467 Final Box Office
Movie promotion and roadshows are very hard work!
Once you set off, it's a journey of hunger, thirst, sleep, and sleep. In order to rush for time, the road show team often flies once a day, or even twice a day!
If your flight is delayed, you have to put on your makeup on the bus from the airport to the movie theater. When you get there, you change your clothes and rush to the stage...
Most of the promotion is in theaters.
In addition to face-to-face communication with the audience, in the backstage lounge, you have to shake hands, greet and take photos with the person in charge of the theater; you also have to accept individual interviews and photos from various media...
By the way, we also need to prepare signed posters, signed gifts and other items for the cinema for publicity and lottery purposes in the future.
But let’s not forget that at this stage, except for blockbusters, there are generally not many movies that can be promoted through road shows.
Two reasons: one is budget constraints, and the other is actors and stars generally don’t give schedules.
One last thing... Cinemas are very difficult to operate. If you go to a theater for a road show, the auditorium must be at least full, right?
Otherwise, it will be a slap in the face, otherwise no one will come to the road show in the future.
Therefore, you need big stars or popular movies.
"The Detective of the Republic of China" is all satisfied...
Roadshows are still useful, as they help spread the film's reputation and increase the number of films in theaters to a certain extent.
The 26 theaters with which "The Detective" signed a contract all scheduled about 10 shows on the first day; on the second day, the number was increased to 13; on the third day, the number was even increased to 15...
With 3,000 screens and 880 theaters, nearly 4,000 shows can be scheduled a day...
By the way, there are a total of 36 theater chains in the country, and ten of them have not signed contracts. So what should we do?
What can be done?
The copy is only 350 yuan, and the temporary printing is 50 yuan...
…
On the 16th, he and Chen Hao returned to Beijing and got off the plane...
Taking a breath of the air that was unique to the imperial capital, Shen Xudong felt like he was suddenly separated from the rest of the world...
Especially when I hear reporters asking, ‘The battle between Han and Bai will continue until Gao Xiaosong comes forward’...
I couldn't help but ask, "Isn't it over yet? What does Gao Xiaosong have to do with this matter? Does he support Bai Ye?"
The reporter quickly explained - Gao Xiaosong attacked Han Han mainly because of Lu Chuan...
Lu Tianming supported Bai Ye, but was scolded by Han Han - "The Finale of Literary Gang Fight for Academic Fraud, Main Representative's Speech"...
Han Han’s fans immediately besieged Lu Tianming. Lu Tianming’s son was Lu Chuan. How could Lu Chuan be Han Han’s opponent? Together with relatives and friends."
Lu Chuan's friend Gao Xiaosong joined the fray and accused Han Han of quoting the lyrics of his "Youth Without Regrets" without authorization in his novel "Three Gates"...'
What can Han Han do? He could only publicly announce that he would delete the lyrics from the novel and accept Gao Xiaosong's criticism.
Shen Xudong was speechless: "What does this have to do with Bai Ye? Don't forget, the core of this matter is whether Bai Ye used the influence of public office to promote the books he planned, accept money from others, and engage in academic corruption...
Don't talk to me about Gao Xiaosong. It's pointless. Is there any point in forming a clique?
I don't want to discuss this matter anymore, let's talk about "The Detective of the Republic of China"... Don't you care about the 16 million box office in the first weekend? "
"...Are you satisfied with the 16 million box office in the first weekend?"
Shen Xudong nodded: "I'm quite satisfied. It shows that there is market space for small and medium-cost movies... Our market is not just blockbuster movies that can make money. For movies that tell serious stories, are commercial and type-oriented, the audience will give back at the box office!"
"Republic of China", suspense + folklore genre, cost 12 million, 4.4 million on the first day, 5.8 million on the second day, 6.2 million on the third day, and 16.4 million on the three-day first weekend. With a good reputation, it will not be released. Unexpectedly, the final box office was at least over 40 million!
In other words, the domestic box office is enough to recoup the promotion and production costs, plus overseas copyright operations.
It's definitely profitable.
Shen Xudong continued: "Furthermore, "The Detective of the Republic of China" is a series. We originally planned five films, and the first one got off to a good start. This makes us more confident in the subsequent series!"
"Are you going to make a series?"
"Yes...there are so many cases that can be filmed in the Republic of China, so it is naturally suitable to be made into a series..."
…
"The Detective of the Republic of China" was a box office hit, establishing Chen Hao's status as a celebrity in one fell swoop.
The so-called first-line actor has four conditions: the person is beautiful and the show is good, the audience loves him, and he is given face by the circle.
Beautiful person - good appearance;
Good acting - good acting skills;
Audience favorite - high popularity;
Give face in the circle - well-connected...
In terms of weight, connections are the most important. To be honest, even if you are not on the front line, you should not be underestimated if you have been in the circle for a long time. You have high qualifications, but you have to do everything from investors to producers, from directors to screenwriters, including TV stations. , theater chains can all give face, just those few...
Then comes popularity and acting skills.
As for appearance, appearance is just the threshold. If an actress is over 30 years old, her appearance will definitely not be as good as that of a young girl who just debuted...
Would you say that Nazha’s appearance is an international success?
Chen Hao is almost satisfied with these four aspects...
"The Detective of the Republic of China" has made up for Chen Hao's commercial level in the film industry - this is a movie she stars in, and it is a series. She can make at least three or five movies...
And she also made money - her salary was converted into investments.
At present, the mainland box office of "Republic of China" is expected to be 45 million. After deducting the publicity and production costs, she can get at least 800,000, including overseas copyrights and the like - "Republic of China" is released by Jiahe, and the box office is still Yes, the first weekend box office in Hong Kong was 3 million US dollars, and Southeast Asia together also had a first weekend box office of 300,000 US dollars...
The overseas branch account is at least US$150,000...
At the normal market price, her film remuneration is about 800,000 yuan. The remuneration is exchanged for investment, so this round is considered a profit!
The key is that everyone in the industry, including the media, is praising her approach...
After returning to the capital, Chen Hao accepted a bunch of interviews, which lasted until April 20, the end of the intensive publicity period...
Generally speaking, for commercial films, the first ten days are the peak viewing period, and after that, it is difficult to mobilize the audience.
After ten days, the cumulative box office of "Republic of China" actually reached 38 million...
Unexpected!
Judging from this trend, even if "Taken" is released on April 30, there will still be a ten-day gap. If we get another 12 million, it won't be a big problem...
Second only to "Fearless", temporarily ranked second in the year...
The box office in Hong Kong exceeded 8 million, the box office in Southeast Asia was close to 1.1 million US dollars, and the Korean and Japanese copyrights also sold for 1.2 million US dollars...
Tianmei Media announced the box office results. As soon as these results came out, a group of people couldn't sit still.
Currently, the only directors recognized as making money in China are commercial films from Hong Kong. Shen Xudong quietly collaborated with a movie channel on a TV movie, and it was actually a big hit?
The most important thing is that "The Detective of the Republic of China" did not use any actors from Hong Kong and Taiwan...
Are you trying to break the rules?
Well, Shen Xudong really said in an interview, 'It turns out that whether a movie is a hit or not has little to do with whether there are Hong Kong and Taiwan stars... The most important thing is publicity + the movie itself. The so-called box office appeal is purely a false proposition...'