Chapter 490 Big Sale
After returning from Cannes, Shen Xudong's personality obviously changed...
Becoming irritating...
It's actually intentional.
Han Han can criticize the current ills on his blog, talk unabashedly and unscrupulously, and Shen Xudong certainly cannot lag behind...
If he doesn't follow the political line, he can just scold a bunch of seniors!
He probably understands why a bunch of professors say, "If you want to make literary films, commercial films are just farces."
——You have to follow the path of your seniors. If you start doing things that your seniors don’t understand as soon as you come up, how can your seniors guide you? This is called being immodest.
As soon as you come up, you have achieved worldly achievements that your seniors have not achieved for most of their lives. How can your seniors guide you? What position is given to you?
You call this rude.
However, if you are from this circle, or if you have elders in your family who are from this circle, then it is easy to say. After all, it is our own children who have been educated by us. This is called inheritance.
If you are not from this industry and you have made a hit movie, then you are not slapping the industry in the face!
And... there is a popular opinion recently, 'I would rather watch a not-so-good domestic film than a well-made foreign film. This is called supporting domestic films! ’
Like a neurosis...
So why import Hollywood blockbusters? Just go back to the past and close the door...
But this view is actually recognized by a bunch of experts in the industry?
Shen Xudong’s casual remarks were quickly recognized by netizens:
"Art? What is the artistry of the earliest "Train Arrives at the Station"? What is the artistry of the starting point of my country's earliest film "Dingjun Mountain"? "Crazy Stone" is just a purely entertainment and commercial film, it does not want to express anything The subject matter is too profound, just to entertain the audience."
"Don't think that commercial films are easier to make than artistic films. It's easy to make a junk commercial film, but it's not that simple to make a commercial film that the audience will like."
"The popularity of "The Stone" shows that the audience has gradually matured and can distinguish what is an excellent commercial film..."
Yes, it has only been released for two days and it has already reached a phenomenon level - the whole Internet is talking about it!
Then the print media followed...
A bunch of paper media helped wave the flag and shout out - most of them voluntarily. The entertainment section of Southern Metropolis Daily made the headline. The editor of this section, Yu Xiaoyi, called on everyone to go to the theater to support this domestic film...
"BJ Youth Daily", "Guangming Daily", and "Yangcheng Evening News" basically strongly appealed to everyone in the entertainment section to go to the theater to support this movie!
On the fourth day, Baidu searched for "Crazy Stone" and the results turned out to be as high as 1.1 million results...
Oh, the first weekend box office of "Crazy Stone" was 22.9 million - 4.8 million on the first day on June 16, 7.7 million on the next day, and directly exceeded 10 million on the third day: 10.4 million...
…
The opening weekend result of 22.9 million is certainly very high, ranking second in the year, second only to Li Lianlian's "Fearless"...
But Shen Xudong boasted about Haikou: the box office exceeded 100 million!
Generally speaking, commercial films are the strongest in the first week, with 22.9 million in the first weekend, which is far away from breaking 100 million...
But Shen Xudong is not in a hurry at all - in the original space and time, the box office of "Stone" in the second week was 12 million, and in the first week it was 2 million...
Of course, in the original time and space, the release of "The Stone" was not well received, and many theaters did not schedule the film. This time is different. With Shen Xudong's blessing and Tianmei's promotion, most theaters have scheduled 10 shows.
The first weekend results were released, and since it has become a phenomenon, theaters have increased their film schedules, ranging from 12 to 15 shows a day...
So, don’t worry, let the bullets fly for a while...
What we need to do now is to prevent piracy, especially online piracy...
There is not much difference between watching a low-cost comedy like "The Stone" on TV and watching it in a movie theater, so it often suffers heavy losses when it is pirated.
Internet piracy…
There is no particularly effective way at the moment. We can only organize people to check for pirated copies online. If we find "Stone", we will ask them to take it off the shelves. If the other party does not take it off the shelves, then file a lawsuit!
Then, the most important thing is to contact Baidu and Google and ask them to block search content with the words ""Stone" HD" in a short period of time.
Tianmei Media has a good relationship with Baidu. "Stone" paid 2 million yuan in promotional fees...
Baidu was very hypocritical at first. Gao Fenfen called the Ministry of Industry and Information Technology, and Baidu said that although it could not block it, it could change the algorithm so that websites providing pirated content would be ranked behind more than ten pages...
So does Google…
In addition, the three major piracy forums, Eden, Holy City Home, and Bird Film and Television, were also targets of focus. After receiving requests to delete "Crazy Stone", they were basically deleted.
They build websites to make money. Although "Stone" is now popular and can bring traffic in a short period of time, this is illegal and will be punished immediately!
Tianmei Media cooperates with the largest law firm in Beijing, and the company's legal issues are outsourced to them. If they can't even do this well, then...
Aren’t the millions of outsourcing fees paid every year in vain?
…
At this stage, the consensus in the industry is: if a movie wants to be a big hit, the ratio between publicity and movie quality itself should be 7:3...
Short, flat and fast means short-term.
There is no other way, just a ten-day hot sale period, and then the genuine DVD will be on the market...
Are you counting on word-of-mouth counterattack?
The time has not come yet, the mobile Internet era has not yet arrived.
Later, publicity accounted for less and less. There were indeed bad movies with high box office, but they were all short-term screenings. The audience would be attracted by the publicity and momentum to buy tickets. However, after discovering that they had been deceived a few days ago, a large number of If the negative reputation comes out, the box office trend will plummet.
Now, even if a lot of negative word-of-mouth comes out, it will take a week. If you complain online, it will attract the interest of more netizens - I want to see how bad it is!
The same goes for "Stone". After its release, it was heavily marketed and quickly gained popularity.
Of course, reputation is still very important.
When it comes to movies, especially commercial movies, no advertisement can match word-of-mouth. Anyone who has watched the movie will recommend it to their friends and colleagues.
So, on June 19, the first working day, "Stone" closed at 8.8 million, which was of course down from 10.4 million on Sunday, but the decrease was only less than 15%...
This box office trend shocked a group of people!
It’s not over yet. On June 20, the daily daily revenue was 8.7 million, on June 21, 7.9 million, on June 22, 8.2 million...
On June 23, the first day of the second weekend, it simply exceeded 10 million, 10.1 million...
As of June 24, "Crazy Stone" has been in theaters for eight days, with a cumulative box office of 66.6 million!
Now, no one doubts whether "The Stone" can break 100 million...
66.6 million were collected in eight days, and "Superman" will not be released for another week. Judging from the box office trend of "The Stone", by the end of the next week, it will be 85 million, and it may reach 90 million...
Breaking 100 million is a sure thing.
In other words, Ning Hao is really going to become a member of the Billion Dollar Director Club.
What is this concept?
So far, Zhang Yimou, Feng Xiaogang, Zhou Xingchi, poetry recital masters plus Yu Rentai from "Huo Yuanjia"...
There are only five people, and Ning Hao actually wants to be tied with this group of people?
Most importantly, how much does "Stone" cost?