Chapter 396 It’s Hard to Sell a Drama
In 2008, during the 100-day countdown to the Olympic Games in Taimiao, all the super girls disappeared.
Almost all the singers who participated in the chorus "BJ Welcomes You" that night were given close-up shots from fixed cameras, and as soon as it was the turn of several super girls to sing, the camera immediately switched to a long shot.
The only one who survived was Ji Mingjia. She wanted to sing a duet with Tu Honggang, and the camera couldn't cut away.
In addition to this chorus, each supergirl in the party also has her own song to sing.
Zhou Bichang sang "Dream in Hope" with Gigi Leung and Fan Weiqi. Both Liang and Fan were given close-up shots while singing, but Zhou Bichang did not;
Ji Mingjia sang "2008·Etiquette" with several ethnic singers. There was only one camera error that caught Ji Mingjia, and then the scene was immediately switched;
Zhang Liangying and Li Yuchun successively took the stage to sing "Ignite Passion and Deliver Dreams" and "Smiling BJ". When host Bai Yansong announced the curtain, the names of these two super girls were not even on the singer list at all.
Anyone with a discerning eye can see that this is definitely not a coincidence, but intentional.
As if they had never been to the event, the four popular Super Girls disappeared amid CCTV's clever editing and switching.
By the way, Su Xin, another singer who debuted on Hunan Satellite TV's "Happy Boys" program, also suffered the same fate.
He sang the song "Brothers Cheers" together with Han Geng, Adu, Pang Long and other singers, and there were no cameras during the whole process...
There are signs of this happening!
The 2005 Olympic Organizing Committee invited the super girls who had just debuted to collectively participate in the "Fuwa" press release ceremony, which was broadcast live on CCTV. The cameras were lined up, taking pictures from all angles. But when the show was broadcast, there was not a single scene of the Supergirls...
No one knows why...
Gao Fenfen doesn’t know this. She knows that Supergirl is popular, and the draft model is also popular...
All the major TV stations are preparing for the talent show!
In fact, this is indeed the case - the next year, "Come on!" There are as many as 200 talent shows such as "Good Man" and "Dream China".
Although they will have their own style adjustments in content details, the core competition system is similar, which is to vote for the best idol in your heart.
Shen Xudong is very open-minded: "The most important thing about talent show variety shows is actually the contestants, and the so-called competition systems are also very similar..."
"Have you done anything yet?"
"There must be something going on...but most of the profits will be taken away by the TV station...Forget it, there is no point in tossing this thing!"
Gao Fenfen shook his head: "...How could it be meaningless?"
"It's impossible to do a talent show better than "Supergirl"... Why do we still do it?"
"You haven't even tried, how do you know it's impossible to surpass Supergirl?"
Shen Xudong spread his hands: "...the level of attention is different. You also said that a lot of TV stations are hosting talent shows, and the audience will easily get tired of it!"
"...We can do a talent show for boys!"
"No, why do you think Hunan Satellite TV won't do a talent show for boys? "Super Girl" and then "Super Boy" won't work?"
After asking a question, Shen Xudong continued: "I'm not interested in picking up people's teeth anyway? And the BJ station is too overbearing!"
"...the "Treasure Appraisal" program, they...well, they are indeed quite domineering!"
Gao Fenfen originally wanted to refute, but then found that... he seemed to have no way to refute.
The "Treasure Appraisal" program was withdrawn by BJ Station - a buyout fee of 6 million was given...
This show, from planning to three pilots, was all controlled by Gao Fenfen personally, and then it was kicked off...
Unless the TV station is a weak party, or the producer is willing to take risks - back then, Canxing found Zhejiang Satellite TV and took a huge risk to sign a gambling agreement - Canxing will bear all the production costs and investment risks of "The Voice of China". Canxing will directly participate in the program's advertising share. If the average ratings of "The Voice of China" exceed 2, Canxing will take the bulk of the advertising revenue. Otherwise, Zhejiang Satellite TV needs to be compensated for its losses.
Of course they won the bet
The problem is that BJ TV doesn’t want to gamble…
I don’t dare to gamble either!
The most important thing about the TV station at the foot of the Imperial City is politics!
So no matter what you do, you don’t seek merit but seek no fault.
Show rubbish?
The leader’s satisfaction is the most important thing!
Now that the higher-ups are criticizing the talent show, will BJ Channel concentrate the efforts of the entire Taiwan to create a talent show?
Shen Xudong is confused!
"Stop thinking blindly. If you have that time, why not think about how to sell "Soldier Assault"!"
"…Um."
…
Compared with "Wulin Gaiden", "Soldier Assault" is not very popular!
"Wulin Gaiden" is directed by Shang Jing, and the CCTV TV drama channel directly offered a price of 150,000 yuan per episode to buy the first broadcast rights...
80 episodes, 150,000 per episode, 12 million in the first round...
No profit, no loss.
What, cost 10 million?
Don’t you spend money on operating costs and marketing costs?
20% can only be regarded as no profit or loss...
Of course, with the CCTV platform, the second round will sell well. "Wulin Gaiden" will definitely make money, Shen Xudong is still sure!
"Soldier Assault"…
The cost of a single episode of "Soldier Assault" is 400,000 yuan, and 12 million for 30 episodes. Compared with historical dramas and martial arts dramas that often require tens of millions of investments, it is not a big production, but the problem with "Soldier Assault" lies precisely in this!
Most TV stations have no confidence in the theme, narrative form and overall appearance of this drama. In other words, "Soldier Assault" does not have many of the commercial elements that TV stations believe can win audiences and ratings.
This kind of TV series deviates from past purchasing experience. TV buyers are unwilling to take risks, and even if they buy it, the price is not high.
The BJ station that had guaranteed tickets before was only willing to offer 150,000 yuan per episode...
This is crazy...
Gao Fenfen was very angry.
Shen Xudong... thinks it's quite good, much better than the original time and space - the original time and space, "Soldier Assault" was first broadcast on Shaanxi TV's Urban Youth Channel, and the price per episode was only more than 2,000 yuan.
With such a miserable platform, the ratings naturally plummeted. It was not until the second or third round, that is, starting in the middle of 2007, that the power of the show slowly became apparent, and it even became popular in 2008.
But I didn't make much money - after all, when it became popular, it had already been sold for three rounds...
The distribution of TV series must be implemented before all production is completed. The sooner and earlier the TV series is sold, the higher the price, which is a guarantee for project operation.
For TV series like "Soldiers Assault" that deviate from previous purchasing experience, TV buyers are unwilling to risk their career prospects, even if they buy the TV series, the price is not high - buying a TV series at a high price will result in low ratings. Punished!
In the original time and space, "Soldier Assault" was broadcast for two rounds, and the ratings were not high. In many places, it did not reach 2%...
This is also true!
BJ station is willing to offer 150,000 yuan to buy the first broadcast, which is based on the friendship between previous cooperation...
Then, SMG contacted Gao Fenfen and offered a price of RMB 600,000 per episode to buy out the broadcasting rights in Shanghai for ten years...