Chapter 385 "Super Girl"
The upper limit of the domestic market is here. Generally, movies with an investment of 40 million yuan need to make profits overseas...
The cost is 40 million, at least 15 million for publicity...
Relying on the domestic market alone, a box office of 150 million is needed to recover the cost. Before 2012, a box office of 100 million was a threshold that was difficult to easily overcome...
That’s why there is such a thing as a billion-dollar box office club.
Of course "Witness" is going to be screened in Venice, but it's only by invitation - after all, Gong Li is the heroine.
And it can be considered a simultaneous release across Asia - Golden Harvest and Emperor are responsible for the distribution in Southeast Asia...
The promotion of "Witness" has begun, but compared to the huge momentum of "Seven Swords", it is still far behind. After all, the latter is targeting blockbusters such as "Hero"!
The three-day box office of "Seven Swords" was 26 million.
Plus the box office in Southeast Asia is 40 million...
This result is not bad, but "Seven Swords" cannot be compared with last year's "House of Flying Daggers"...
Even in Guangdong, the first weekend box office of "Seven Swords" was lower than that of "Initial D" in the same period!
Some media also published Shen Xudong's evaluation of "Seven Swords" - I couldn't understand it, but I was shocked, and many netizens interpreted it as "polite criticism of a bad movie"...
The heat is high!
The theater chain also gives face: most multiplex theaters arrange for "Seven Swords" screenings to account for more than 60% of all screenings throughout the day. "Seven Swords" is shown in 5 of the 6 halls of New Century Cinema, and 16 movies are shown in 4 halls of Souxiu Cinema throughout the day, 10 of which are for "Seven Swords"...
According to predictions, the box office will be at least 80 million - there will be no Hollywood blockbusters in the next ten days, and "Witness", which is regarded as the third blockbuster of the summer, will not be released until August 12th...
But soon…
The media discussion about "Seven Swords" is gone...
Even if the promoters tried their best and ran various road shows, it was of no use. It could not occupy the entertainment headlines. It even struggled to be in the top three, because all the media were reporting on "Super Girl" during this period!
…
How popular is "Super Girl"?
The national popularity of the program, "suitable for all ages" and "no crowds of people", is no exaggeration. The ratings that year even exceeded the Spring Festival Gala!
What kind of miracle is this?
The data speaks for itself: The ratings of the finals were as high as 11.75%, and everyone was voting crazily. Top three contestants Li Yuchun, Zhou Bichang, and Zhang Liangying received 3.52 million, 3.27 million, and 1.35 million SMS votes respectively.
Although the cost of each text message is only a dime, the total number of votes of 9 million, plus various additional customization fees, allowed "Super Girl" to earn more than 30 million yuan through text message business alone!
More than thirty million!
Countless fans took to the streets to canvass for votes. On the streets of Changsha at that time, a young girl even used a stranger's mobile phone to vote because she could not go home to borrow a mobile phone to call her family. Some fans were even preparing to sell their houses to canvass for votes.
Tieba ushered in its first peak. During the broadcast of "Super Girl", Tieba had more than 3.5 million daily active users, and posted more than 2 million posts to cheer for the contestants. During the finals, four people per second were " Super Girl" posted.
Baidu once surpassed Sina to become the world's largest Chinese website!
Mango Channel has become second only to CCTV...
Or a TV station that can be said to be comparable to CCTV!
The friendly stations were forced to think of various ways. For example, in order to protect the ratings and planning fee income of local stations, DL City cut off the signal of Hunan Satellite TV, so that many Dalian people were unable to watch the "Super Girl" event in time...
So exaggerated!
Then CCTV launched "Dream China", "Avenue of Stars"...
Anyway, everyone is paying attention to "Supergirl" now, and few people are discussing the movie at all!
For such a popular show, it stands to reason that they would not agree to Shen Xudong's appearance to promote "Witness", but they agreed!
And let Shen Xudong be a guest...
He is participating in the National Top 5 Competition - broadcast on August 11th...
Standing in the guest seats...
As soon as it started, I felt that the program crew was too cheating. There were only 6 people, and the program couldn't be too short, so... the opening show lasted for half an hour, and the 6 girls took turns singing first, and then sang two songs together...
Singing and dancing, my lips turned white!
Finally, they sang "Let Me Sing a Song for You" - a song written by Shen Xudong.
You came to participate in the show, and in the last episode, it was to promote a movie, so you had to show your appreciation, so you just sent a song.
"Sing If You Want" came out last year...
The host Wang Han introduced Shen Xudong and then asked him to comment.
Shen Xudong thought for a while: "My singing is difficult to listen to, so in my opinion, not being out of tune is considered a singing skill. I should not be qualified to comment on professional singers;
But I want to say that at this stage, both the audience and these girls are familiar with each other. I will send you a blessing: Girls, remember the summer of 2005, when your names were known to audiences across the country. ! "
Well, he was already a little at a loss for words in the first wave...
Then when he saw Hei Nan, He Jiong, and Xia Qing, Shunzi praised them in a fancy way.
The soul, the spirit, the sense of imagery, the expressiveness are amazing, I am already intoxicated...
Shen Xudong is really eye-opening. He is a script writer and a person who specializes in dealing with words and doesn’t know how to organize language...
But he still had to evaluate, because six people competed in three groups, and each group had to be evaluated.
It was about to be time for him to comment on Li Yuchun and He Jie. He was so anxious that he could only try to find out how Mr. Shanhe from "Singer" would comment on their singing. Then he found that it was not suitable, so he simply said:
"I used to like He Jie the most when watching the show, because she conforms to the traditional aesthetics and is very beautiful... But after watching the scene today, Li Yuchun is indeed unique, and her appeal now is so powerful! She is in her own way, Whether it's singing or image, Li Yuchun's appearance is definitely a treasure for the Chinese music scene..."
"So, you think He Jie is not as good as Li Yuchun?"
Shen Xudong smiled: "Anyway, he is better than Ke Yimin and has more prospects. If it weren't for "Super Girl", I wouldn't know such a person!"
After a pause, he added: "It's a pity that Ke Yimin is not here today, otherwise, I would definitely scold her in public... You can be kind to people of equal or higher status, but why can you be so hateful to a relatively weak girl? This is In order to satisfy their inner sense of superiority, this kind of person is not worthy of being a public figure! Public figures must set an example!"
The audience in the audience applauded in various ways...
…
This went on for three rounds...
Then there was the PK. Before the PK, the program team specially set aside time for Shen Xudong to promote "Witness", and changed the background to the poster of "Witness"...
Under the surprised eyes of the audience below, Shen Xudong came up to the stage, picked up the microphone, and scratched his head: "Actually, I'm here to promote the movie, "Witness", starring Chen Daoming, Gong Li, Liang Jiahui, and Li Xiaolu. It will be released on August 12 …
I had prepared a bunch of words, but suddenly I felt quite embarrassed. This is a stage for girls...Don’t ask any questions. It’s embarrassing. No one cares about a movie..."
"...Haha, Xudong looks regretful?"
Shen Xudong sighed: "I wrote the script for this movie. I invested a little money by the way. Of course I hope it will be a big hit... Supergirl is becoming popular... I can't help it. The entire crew has counted them, but I am the only one who has anything to do with music..."
"The song "Let Me Sing a Song for You" just now was also composed by you!"
"...Don't you have to bring some gifts when you come...Don't let me stand here, it's time for the audience to change the channel!"
Wang Han laughed loudly: "Thank you Xudong..."