Chapter 304 Propaganda
"Sword" is quite embarrassing because it's not easy to promote...
On the one hand, it is an adaptation of a game and does not have the right to receive stars, so it is difficult to spend huge sums of money on promotion, otherwise, it will be difficult to make a profit;
On the other hand, the leading actors Hu Ge and Liu Yifei are not well-known...
Tang Ren actually helped Brother Hu run a Newcomer of the Year Award for Shinyao Oriental, but this award was very pheasant and had no gold content...
Later, the award was cancelled!
Including Liu Yifei, she had to wait until "Sword and Fairy" was aired before her popularity exploded...
Moreover, it is embarrassing that even though Brother Hu ran several promotions, he still failed to win any page!
Just a newcomer with little reputation...
Liu Yifei is still filming "The Condor" and can't find time to promote "The Sword"...
Cai Yinong was worried for several days, and then he saw the news related to "The Great Butler", which was all about Shen Xudong.
My thoughts suddenly opened up!
Why not find Xudong?
Shen Xudong readily agreed, but when he went to Taiwan to promote, he decisively refused.
Upon seeing this, Cai Yinong no longer hesitated: "Then participate in a few premiere promotions?"
"no problem…"
Shen Xudong suddenly remembered something: "It is said on the Internet that "Sword of Immortal" has been edited to a certain extent? Is it true?"
There are reports that the game "Legend of Sword and Fairy" is characterized by killing monsters in the maze. However, during the review, the large number of monsters and monsters in the play troubled the reviewers, and in the end they could only make some cuts and cuts. deal with…'
"No, it's the news we released..."
"Why are you releasing this kind of news?"
"It can attract the audience's attention!"
Shen Xudong looked suspicious, and Cai Yinong explained: "In addition to the audience's attention, it can also attract media reports..."
Also, in this era, every decision made by the General Administration is wrong, and the media will rush to report it...
…
By the way, there is a very important data indicator at this stage: Baidu Ranking!
"The Best in the World" topped the "Top Ten Movies and TV Shows" list for three consecutive months;
Then came "Betta", "Full House", "Dolphin Cove Lovers"...
After "Golden Boughs Desire" was aired, it dominated the top spot for a week and has continued to this day;
In fact, after "Legend of Sword and Fairy" was aired, it topped Baidu's top ten TV series for five consecutive months in the second half of 2005!
Brother Hu also topped the list of "Entertainment Male Stars" for half a year in a row. Liu Yifei... was unlucky, catching up with the popularity of Super Girl and being suppressed by Li Yuchun, Zhou Bichang, and Jane Zhang... but she also ranked first among actresses.
The heat is terrible!
Of course, no one has expected this situation at this stage. Shen Xudong is a well-deserved C position in "Legend of Sword and Fairy"...
In addition, among the top ten writers, he also ranked second after Guo Jingming, second only to Jin Yong...
We value and respect cultural people, even though Shen Xudong is essentially an entertainment figure!
However, the media and TV stations still label him as one of the "three major writers born in the 1980s".
He even asked Brother Hu, Xie Junhao and An Yixuan about their first impressions of Shen Xudong in a serious manner.
Oh, they organized the premiere press conference of BJ TV. Hu Ge, An Yixuan, Xie Junhao and Shen Xudong attended...
Brother Hu first replied: "I feel quite magical..."
"how to say?"
"I have watched "The Best of the World" and "Zhu Xian", and I also knew that Xudong was born in 1984, but... I didn't expect that he was so handsome!"
"...I heard that you were cast as Li Xiaoyao because of Xudong's recommendation?"
"Yes, I remember it very clearly. I was going to audition for a small role. He and Mr. Yao walked in, took one look at me, and then called over the producer and director team, saying, 'Li Xiaoyao doesn't need to audition anymore. It’s him!’”
Shen Xudong added: "Mr. Yao is Yao Zhuangxian, the producer of the "Legend of Sword and Fairy" game~"
"Who makes Xudong make a judgment?"
"...It's so similar..." Shen Xudong thought for a while, and then said: "Everyone can follow the "Legend of Sword and Fairy" forum and Tianya discussion group online. As soon as the trailer of "Sword and Fairy" came out, a group of game fans went crazy and started talking. Message: Where did you find this? This must be Li Xiaoyao!"
"What about An Yixuan and Xie Junhao?"
"I have known about An Yixuan for a long time. She is the underworld eldest sister..."
An Yixuan was stunned for a long time and said quickly: "No..."
Shen Xudong asked in surprise: "Isn't it? Then I read many reports that your father runs a security company and has thousands of people under him!"
Brother Hu was also shocked: "...Really?"
"Anyway, that's what I read in the report, so Director Li asked her to play Anu. I was confused at the time and suggested that she play Lin Yueru. It really tasted right!"
An Yixuan struggled to explain: "No, my family is very ordinary..."
Shen Xudong gave her a reassuring look: "Don't worry, we won't discriminate against you..."
It was time for Xie Junhao. Shen Xudong said: "Mr. Xie Junhao is the best actor. Everyone knows that at the Golden Horse Awards, he defeated my idol Leslie Cheung. Therefore, I was very unhappy at first and bought the disc of "Thirteen Sons of the South China Sea" After studying it for a few times...the more I watch it, the more I like it. He looks very comfortable in acting, with a strong sense of rhythm. His transitions are clean and neat, without leaving any traces. He handles them lightly and is in his own way..."
"Of course, I still think Mr. Leslie Cheung's performance in "Happy Together" deserves any award!"
…
Good guy, this is called propaganda!
It’s Li Xiaoyao himself, it’s the underworld eldest sister, and it even involves Leslie Cheung!
Both are hot topics that attract public attention...
When it comes to publicity, the most important thing is the blog page. No matter how sincere you are, no one will report it, or even if it is reported, you will not be given a prominent position...
is that useful?
Therefore, you must take the initiative to say that some media will definitely publish content that the audience will be interested in...
Of course, don’t overdo it.
In the promotion of "Unknown", the most famous one is the top-notch father-in-law...
The damage to the film is still great.
In the promotion of "Sword and Fairy", Shen Xudong successfully helped to win several entertainment headlines...
Of course there is a price, please treat An Yixuan to a good meal!
By the way, he comforted: "Don't worry, we don't care about the underworld and the white."
An An Yixuan was still angry: "Then you can't say it so directly..."
"Of course you have to show your background, otherwise, you will be easy to bully!"
Brother Hu, who was eating with him, interrupted: "Where did you get the news?"
Shen Xudong said: "I saw the promotion of "Fighting Fish". There was a scandal between Guo Pinchao and An Yixuan. After An Yixuan's father heard about it, he said: "If it is true, I will find someone to break Guo Pinchao's legs!", and then again There is no relevant news…”
Brother Hu looked at An Yixuan: "Really?"
An Yixuan nodded with a depressed look on his face: "My father is very strict with me...I am not allowed to find a boyfriend in the entertainment industry!"
Regarding this point, Shen Xudong agrees very much: "The entertainment industry is too chaotic. If I have a daughter, I would not recommend her to be unclear with the men in the entertainment industry..."
Brother Hu retorted: "If you beat everyone to death with a stick, my master is very good!"
"It's so rare for your master to be like this..."
Brother Hu was talking about Xie Junhao. Unfortunately, Xie Junhao went back to the hotel to rest and was not with them...
Shen Xudong thought of something and asked An Yixuan: Has "Sword and Sword" been broadcast in Taiwan? How are the ratings and reputation? "