Chapter 333 Running the Release (13)

According to the signed contract, Shen Xudong can get 8% of the profit...

In other words, the total profit is 60 million!

The company invested 40% and received 24 million...

Logically speaking, the money should not be settled until at least half a year later - this is the case with theater chain settlements. It takes three months to half a year before the accounts are transferred to the issuer!

But... after Tang Ren received the audio-visual copyright split, he directly transferred the money belonging to Shen Xudong in one lump sum.

It's normal. After all, we will continue to cooperate with Xudong in the future!

In addition to "Three Immortals Village: The Beauty of the Underground Palace", Shen Xudong has written three more scripts: "Longyun Town Ghost Stories", "Ghost Stories Xiangyun Temple", and "Monster-Slaying Baiyu Town"...

They're all pretty much the same way.

Shen Xudong provides a rough idea, and then the company assigns several people to complete it - it is impossible for him to write it alone, and he is not a machine and can achieve accurate memory.

Well, it is co-produced by Tang Ren and Tianmei Media.

For horror and thriller films, as long as the cost is controlled, the profit is still very stable!

This is what "Legend of the Xing'anling Hunters" is like - patch advertising + audio and video copyrights and overseas copyrights directly account for 44 million. After deducting costs, the profit exceeds 40 million!

Of course, the publicity expenditure is as high as 8 million...

In fact, Shen Xudong thinks that the mainland box office of "The Legend of the Xing'anling Hunter" should not exceed that of "The Fox Wife"...

The audience was already full after the first bite of crab, so the audience should not be that interested in the second bite.

I estimate it's just over 20 million...

But even if it’s just over 20 million, there’s still money to be made!

The good news is that there are no heavyweight blockbusters in April, and the bad news is also this - the lack of heavyweight blockbusters means that the market is on the cold side and the audience is too lazy to go to the cinema...

That’s why publicity is needed!

But this time, Shen Xudong will not go to Hong Kong to promote.

…

"The horror movie I want is the kind of weird and chilling feeling we had when we were kids watching "Liao Zhai" or listening to the old people telling stories about Wong Tai Sin."

"Folklore and ghost stories and rural strange stories...my classification of "The Legend of the Xing'anling Hunter" including "The Fox Wife in the Mountain Village" is this type."

After the movie was released, Shen Xudong was interviewed by "Popular Cinema"...

"Popular Cinema", "Global Screen", "Cinema World", and "Watching Movies" are movie magazines with good sales nowadays.

In particular, "Popular Cinema" had a single issue print volume of 9.47 million copies that year, maintaining the world record for the highest sales volume of a film magazine in one issue.

Back then, being on the cover of "Popular Cinema" was an honor second only to the "Hundred Flowers Award" for every star!

At this stage, it still maintains sales of more than 500,000 per issue, which is still very valuable for publicity.

The authors of articles in "Popular Cinema" are generally film critics and ordinary movie fans, and the readers are a large number of movie fans and movie viewers. The articles are mainly information, film reviews, columns, celebrity interviews, etc.

Such magazines are also one of the advertising targets for film producers and have a certain influence on the box office of new films.

Later, a large number of movie-related public accounts were subscribed to on mobile phones, and the latest movie information could be seen anytime and anywhere, which diluted these paper media carriers...

Everyone is lonely!

"Of course, when implementing the script, we must pay attention to four words: simple and direct! "Legend of the Xing'anling Hunter" actually said a truth: in the face of human nature, there is no distinction between rich and poor..."

"The grassroots man who is so poor that his pocket is cleaner than his face may seem cowardly, but will betray his trust and even kill people because of money; the village chief who only wants to sell land to make money, but also looks honest and reliable on the surface; walking out of the mountain village , A young man who grew up eating a lot of food can also grow into a ruthless and calculating careerist..."

"Did you consider censorship when you created it?"

"Of course!" Shen Xudong nodded: "I made up a bunch of lines, like 'There are no ghosts in the world, there are just people', 'Look at people with ghost eyes, and there are ghosts everywhere; look at people with Buddha eyes, and all living beings are Buddhas.' In fact, It’s just telling the people in charge of review and approval that there are no ghosts in this movie!”

"So, this is also a solution?"

"Yeah!" Shen Xudong nodded: "Anyone who makes movies, no matter who they are, must really hate censorship... I am the same. In fact, culture is diverse, and mainstream values ​​​​are very important, but sometimes we can also think about marginal cultures... Of course, I know this is not easy..."

…

Shen Xudong just talked about his thoughts.

Of course he knew it was impossible.

According to memory, until thirty years later, the higher authorities were very harsh on movies.

In fact, the early film studios were all state-owned. At that time, they basically shot and reviewed their own films, including review by superiors, but a complete film review system had not yet been formed.

Films are gradually being marketed and operated commercially, and the review system is also slowly developing.

To put it bluntly, those responsible for censorship do not care about the economic benefits and commercial returns of the film.

The development of the film market has nothing to do with you. There is only one standard, and that is "the three views must be correct and don't make mistakes."

But this standard is actually vague.

There is only a big framework, a few things that must not be touched, and a number of unknown requirements.

This is very embarrassing!

Because you are facing the fear of the unknown.

Why do you say this?

Want some news?

In fact, when asked, he just answered...

Back to back, after the promotion started, Shen Xudong ran more than a dozen interviews in three days, including five TV stations...

I also shot a few magazine covers.

No way, the biggest selling point of "Xing'anling Hunter Legend" is him.

The most important thing is to run the distribution!

…

The release of mainland movies is entering a stage of transformation - from unified instructions and unified distribution in the planning era to free sales under the market economy.

But the diversification of products has not yet been achieved, that is, no matter which theater you are in, the movies released at the same time are the same!

Therefore, competition is often just a competition between film parties.

There is no game between the film studio and the theater chain, the theater chain is the dominant party!

Therefore, one of the issuing businesses of the issuer is the maintenance and operation of various relationships.

Tang Ren's distribution channels are very weak, and Tianmei Company has no distribution channels at all...

You only make two or three movies a year, and you want theaters to support you at all costs?

Do you think you are Amou?

Shen Xudong is still a little bit behind. Although "The Legend of the Hunters of Xing'anling" is selling well, it still has to be distributed. At that time, Yu Dong had "With You" by the little master of poetry in his hand, and he also ran it himself. Most theater chains across the country have sold copies...

——In the past, it was enough to run a distribution network and sell copies. At that time, it was still the era of unified purchasing and marketing. When the producer's movie was produced, he had to sell copies. Those who did not participate in the share of the profit would get how much money they got based on how many copies they sold. The box office had nothing to do with the producer. One copy sells for RMB 10,500. If you sell 10 copies nationwide, you will earn RMB 105,000. If you sell 100 copies, you will earn RMB 1.05 million.

It doesn’t work anymore. You have to pay for the copying by yourself, and the settlement money is only box office dividends!

But everyone is very realistic. If you drink a movie that movie theaters are not interested in, no one will buy your copy even if you drink it to death!

But if the movie theater wants to buy a movie, drinking is just a formality.

Therefore, Shen Xudong's job was very smooth, just to meet, have a meal, and chat for a while...

Of course, I also met people who wanted to join the industry...