Chapter 220 The Exhibition Begins!

"Low?!"

After the words fell, everyone present looked at Mo Ran in surprise.

Mo Ran's expression did not change, he nodded and continued:

"Yes, the domestic prices are pretty good, but I think the overseas prices are low."

"After deducting our channel construction expenses and advertising and marketing expenses in foreign markets, the 25% profit probably won't rise much."

"Moreover, foreign countries are all capitalist developed countries, and their consumption power is much stronger than that in China. I think a more expensive phone can better match the high-end positioning of our 'T-ONE' folding screen mobile phone."

The entire team suddenly fell silent. You looked at me, and I looked at you.

Actually,

What Mo Ran said was not that they had not thought about it before, but the "T-ONE" business team also had other considerations.

After all, the Nietzsche brand has no reputation at all in overseas markets. If the price is set too high, it may affect sales.

Liu Ye on the side hesitated for a moment, then organized his words and explained:

"Mr. Mo, according to our speculation, Samsung's first foldable screen mobile phone, Galaxy Fold, should cost around US$1,999 overseas."

"Our top models have already matched their price. If the price were higher, it would be more expensive than them..."

"Our price is not very high, and it may be difficult to guarantee sales!"

Liu Ye's worry was not unreasonable, but Mo Ran suddenly waved his hand and changed the subject:

"How do you think our folding screen compares with Samsung's?"

"Compared with the parameters we have, we are definitely better."

"That's right."

Mo Ran nodded, glanced at everyone present, and said:

"Everyone, please be more confident. Since our foldable screen mobile phones are very competitive in all aspects, it is not impossible to price them a little more expensive than Samsung."

"As for the brand issue you mentioned... I admit that we do not have much influence overseas, but if you think about it from another perspective, this is also a good thing for us."

"Everything about us is 'blank'. Although the price is expensive, as long as the folding screen phone we launch can surpass Samsung in terms of performance and reputation, then our 'high-end brand' character will be established instantly! "

After saying that, he looked straight at Liu Ye.

"So... the most important thing is this new product launch in Munich. In addition to introducing our 'T-ONE' folding screen, this launch also needs to really attract overseas attention!"

“Let everyone know that our foldable screen mobile phones are ahead of Samsung in terms of performance and parameters!”

"This is a top priority!"

Liu Ye was startled, thought for a moment, and finally nodded.

really.

If we look at the company from a long-term perspective, once we can really establish the brand as a "high-end brand", even if it has an impact on sales in the short term, it will definitely be beneficial to the company's future development.

"Okay, Mr. Mo, let's re-evaluate the overseas pricing."

"Um."

The price issue has been determined, and the discussion at this meeting is coming to an end.

Just as Mo Ran was about to end the discussion, Liu Ye suddenly changed the subject and continued:

"By the way, Mr. Mo, there is one more thing I want to report to you."

"A few days ago, we submitted an application to hold a new product launch conference to the Munich organizer, and the German organizer responded early this morning."

"Given that Samsung is also going to release its first foldable screen phone at the same time,...the organizer arranged the launch time for us and Samsung at the same time."

"I have learned that our booth is about a hundred meters away from Samsung, which is perfect for holding a new product launch conference at the same time!"

"Look, should we further negotiate with the organizer?"

Convened at the same time?

Mo Ran was stunned for a moment, then snorted, and immediately noticed the organizer's careful thoughts.

Actually,

For example, the "Munich Global Mobile Phone Exhibition" that Nietzsche participated in requires a certain fee to be paid to the organizer. The greater the influence of the exhibition, the higher the fee will naturally be, and manufacturers will naturally be willing to participate.

so.

All organizers around the world spare no effort to enhance the influence of exhibitions. For example, they welcome major manufacturers to launch their new mobile phones at the exhibition. Once attention is attracted, the influence will naturally come.

And now.

One is the "folding screen mobile phone" of the world's top brand Samsung, and the other is the folding screen mobile phone of Yanguo Enterprise. Both of them released the world's first "folding screen mobile phone" at the same time. Wouldn't it be a hot topic?

but……

Mo Ran thought for a moment, and realized that this was exactly what he wanted.

If a press conference is held at the same time as Samsung, with Samsung's appeal, countless overseas media will definitely flock to it, and the two mobile phones will inevitably be compared together!

and,

I'm afraid Samsung also thinks that Nietzsche's foldable screen phone is just their background board, and they can't wait for such a situation to happen, right? !

Thinking of this, Mo Ran looked at Liu Ye and said seriously:

"No need to negotiate, just follow the organizer's wishes!"

…

With Mo Ran’s approval, Nietzsche’s first foldable screen mobile phone “T-ONE” is progressing rapidly.

In a flash, the time came to December 15th, and there was only the last half month left before the "Munich Exhibition".

Since December, Nietzsche's overseas marketing department has been busy. A large number of advertisements for Nietzsche's "T-ONE" folding screen mobile phone have begun to appear abroad, especially in the European Union.

Under the overwhelming publicity effect, the Nietzsche brand attracted the attention of many foreign netizens for the first time, and many discussions about the Nietzsche brand began to appear on social networking sites such as Twitter and Facebook.

"Oh My God, I only know the Yanguo brand 'Hua Ji', what the hell is this 'Nietzsche'?"

"I don't know, but their advertising seems pretty good. After all, not many manufacturers dare to launch folding screen phones now."

"Upstairs, I'm not as optimistic as you. If Yanguo's Huaji were to release a folding screen mobile phone, I might be looking forward to it, but for a Yanguo brand I've never heard of... Sorry, I'm not I don’t expect it, I even think it’s just a gimmick advertisement.”

"Yes, I agree with you. I am not optimistic about the so-called folding screen mobile phone launched by the Yanguo brand 'Nietzsche Mobile'... There is no doubt about Samsung's strength in the mobile phone industry, but this mobile phone company is obviously still far behind. Far."

When advertisements for Nietzsche Mobile appeared overseas, foreign netizens expressed doubts about "Nietzsche Mobile".

Especially when Nietzsche, a mobile phone brand they had never heard of before, wanted to launch the world's first "folding screen mobile phone" like Samsung, they felt it was impossible.

And when Nietzsche was conducting overseas promotion for the first time, Samsung was not to be outdone.

Especially after learning that Nietzsche was about to release a "folding screen mobile phone" at the "Munich Mobile Phone Show", Samsung directly increased its promotional efforts.

Not only did it spend a lot of money to hire a popular actress to endorse the Galaxy Fold folding screen phone, but it also revealed some parameters and performance of the "Galaxy Fold" folding screen phone in advance.

[After unfolding, it has a 7.4-inch screen with a resolution of 1536 x 2152 and can be folded up to 100,000 times! 】

[The processor will be equipped with Qualcomm’s top 7nm chip, Snapdragon 855...]

[The battery is equipped with fast charging and the capacity reaches 4000mAh...]

As more and more information is exposed, overseas netizens and Samsung fans on the Internet are increasingly looking forward to it.

even,

On Twitter, almost 80% of the topics for this # Munich Mobile Phone Show # are about Samsung Galaxy Fold mobile phone!

"Hiss! I have to say that you still have to look at Samsung! The pictures of the real machine that have been exposed are too cool. Can the screen really be folded? After unfolding, the 7.4-inch screen can withstand 100,000 bends?!"

"I want it so much...I can't wait to buy it!"

"Samsung's design style is really eye-catching, and the exposure pictures look really full of technology. I like it so much. Is this the top cutting-edge technology? I like it so much!"

"Samsung is so awesome! This is really the coolest mobile phone I have ever seen!"

"Wow, I'm really looking forward to the new product launch on January 2. I will definitely be there to witness the historic moment with my own eyes!"

The overseas influence of Samsung mobile phones is indeed great.

As the release approaches, the promotion of "Galaxy Fold" is reaching its peak!

Not just overseas netizens.

In order to return to the domestic market this time, Samsung has also increased its publicity in the domestic market.

but.

As more and more appearance pictures and functions of the "Galaxy Fold" were exposed on the Internet, Nietzsche's fans began to worry about Nietzsche.

On the one hand, judging from the functions and appearance pictures currently exposed by Samsung, Samsung’s “Galaxy Fold” is really excellent!

And what about Nietzsche’s “T-ONE”? !

Apart from simple information, no other content has been exposed, which inevitably makes people think a lot!

Many fans are even anxious to x-on:Nietzsche’s official website, hoping that Nietzsche can expose more relevant parameters...

Mo Ran saw the comments from netizens who were very fans. He just looked at it and then got involved in the release of the "T-ONE" folding screen.

exposure?

The time is not yet ripe.

On December 25, 2018, there was less than a week left before Nietzsche Mobile went overseas for the first time to participate in the "Munich Global Mobile Exhibition".

Wang Fugui, Hao Keji, and Liu Ye have led the "exhibition team" to Munich in advance to make final preparations. After careful consideration, Mo Ran decided to lead the team this time with Lao Wang, who also served as the host of this new product launch conference.

finally.

January 2, 2019.

With the arrival of the new year, the much-anticipated "Munich Global Mobile Phone Exhibition" has officially kicked off.

At this time, the streets of Munich are not only filled with the atmosphere of the New Year, but also because of the opening of this mobile phone exhibition. Advertisements from major mobile phone manufacturers are displayed on LED screens all over the streets.

Not only Samsung and Nietzsche are participating in this exhibition, but also some local brand manufacturers such as Motorola, Nokia, and even Europe.

Contrary to what people think, in fact,

Although Apple and Samsung account for the majority of the global mobile phone industry, in overseas markets, LG, Sony and even Google still have a certain market share. They continue to update new mobile phones and are selling well.

This time, they also participated in the "Munich Mobile Phone Show".

In addition to the active participation of major mobile phones in the exhibition, mobile phone enthusiasts from cities around Munich and countries surrounding Germany also came here.

Also on this day.

Munich, which has always had good traffic, experienced rare congestion. Centered on the exhibition, several blocks and roads within a two-mile radius were blocked, and the surrounding parking lots were full.

nine in the morning,

After the brief opening ceremony, the exhibition hall quickly filled with long-awaited mobile phone enthusiasts and mobile phone dealers from various countries.

This time, everyone is not only focusing on their favorite mobile phone brands, but also, almost everyone is paying attention to the new product launch conference of Samsung’s first foldable screen mobile phone “Galaxy Fold”!

As for Nietzsche?

To be honest, despite all the advertising campaigns, no one really took Nietzsche seriously.

In the exhibition hall.

Many media from local TV stations have already arrived at the exhibition hall early to prepare the best shooting positions. There are even several Internet celebrity anchors broadcasting live...

"Family members, everyone has seen it. This is the Munich Mobile Phone Show. We are now in the central hall of the venue."

“The most anticipated product at this exhibition is of course Samsung’s world’s first foldable screen mobile phone ‘Galaxy Fold’.”

"What? Nietzsche's cell phone? Let me look for it..."

"The exhibition hall of Nietzsche Mobile is about 120 meters away from Samsung. The exhibition hall of Nietzsche Mobile has also been set up for the press conference. It seems that they are really going to release their first folding screen this time... cell phone."

"It's just that I'm not too optimistic... let's go back to Samsung's showroom."

In 2019, the foreign live broadcast platform Switch has become very popular. When encountering this rare exhibition, many Internet celebrities will naturally broadcast live.

Robert is a small technology anchor near Munich. Early this morning, he came to the exhibition hall to shoot content.

certainly.

His main content today is to live broadcast the new product launch of the most popular Samsung and even the world's first foldable screen mobile phone "Galaxy Fold"...

There are many Internet celebrity anchors like Robert in the exhibition hall.

Luo Meng is also one of them.

However, as an international student in Germany, Luo Meng’s live broadcast is more like playing for fun.

This time it was also because he happened to be studying at the University of Munich, which was close to him, and he was also a small fan of Nietzsche in China. This time Nietzsche came to Munich to participate in the exhibition, so he decided to transmit the pictures back to China through live webcast, and also let the domestic people Fans were the first to see Nietzsche’s first foldable screen phone “T-ONE”.

As soon as Douyin started broadcasting, several familiar fans quickly poured into Luo Meng's live broadcast room.

"Brother Meng, it's finally started! I've been waiting for a long time!"

Luo Meng chuckled. These people were all netizens he knew in China and were also fans of Nietzsche.

"Haha, the store has just opened, and the new product launch conference will start in an hour!"

"Well, thank you for your hard work, Brother Meng. Brother Meng, please quickly point the camera at the Nietzsche exhibition hall and let us take a look!"

Luo Meng looked at the barrage on his mobile phone, and then turned the camera to the Nietzsche exhibition hall.

There were only a few staff members busy on the stage in Nietzsche's exhibition hall. There was no tourist or even anchor around the exhibition hall. It was completely empty.

"Although it won't start for another hour, but... isn't this popularity too low?!"

…

The following is free, regardless of word count.

PS: I have sorted out my ideas and outline in the past two days, and I have thought about a lot of things.

It’s true that I can’t write this book. The ultimate reason is that the results are very poor. I don’t find it interesting to write it, and you old friends don’t find it exciting to read it.

Just write an ending and finish it off.

As expected, it will be finished by the end of January. I will try my best to deal with the pits I dug and the lines I buried before to bring an end to it.

I would like to say sorry in advance to the readers who have always supported this book.