Chapter 210 Baize Color Ultrasound Machine

Name it?

A smile suddenly appeared on Mo Ran's face, then he waved his hand and said:

"Forget it about naming. I'm really not very good at it."

"On the contrary... Zhou Hai, as the head of our Color Doppler Ultrasound Business Department, why don't you come up with a name?"

"Is there any good name? Tell me and let's listen."

Zhou Hai was slightly startled,

There were about a dozen people in the production workshop, including Li Wanglong, Wang Fugui and other Nietzsche executives, as well as several business backbones from the "Color Doppler Ultrasound Business Department".

But looking at everyone, no one was more interested in the "color ultrasound machine" in front of him than he was. He had already prepared several names in his mind.

Seeing this, he stopped talking and said:

"Mr. Mo, I did think of a name."

"There is an auspicious beast in our ancient mythology called Bai Ze. It is said that it can speak, understand the emotions of all things, and know the affairs of ghosts and gods. Its appearance can ward off all evil spirits in the world and bring peace to all living beings."

"I think our color ultrasound machine equipped with 'AI intelligent diagnosis' fits this name very well."

"The first generation of Baize series color ultrasound machine?"

The words fell.

Everyone couldn't help but start discussing. After a while, Wang Fugui nodded and said:

"Mr. Mo, I think this name is okay."

"I have learned about the 'medical device industry'. Whether it is a foreign manufacturer or a domestic brand, almost all of them are named in English + numbers, such as DC-1, ZS-2, etc."

"We really don't need to follow the naming methods of foreign manufacturers. Using Chinese not only reflects our culture, but 'Xiangrui Baize' is also a good luck."

Mo Ran didn't care about the naming and readily agreed immediately.

After the naming incident, Mo Ran's eyes quickly fell on the "Baize Series First Generation Color Doppler Ultrasound Machine" in front of him.

Although the "Baize Series Color Doppler Ultrasound Machine" in front of us is an engineering prototype, its degree of completion is already very high.

At the top of the instrument is a large LCD screen, which is used to display real-time images of the test.

Below the display, there are dense rows of keys and buttons.

It is worth noting that unlike other brands where all the buttons are labeled in English, all the function buttons on the "Baize Series Color Doppler Ultrasound Machine" in front of you are labeled in Chinese fonts.

This was also specifically requested by Mo Ran and Zhou Hai after discussion. The all-Chinese naming model will undoubtedly reduce the learning cost of grassroots medical staff to a great extent.

Continuing to look, there were four probes of different styles hanging on the right side of the console of the color Doppler ultrasound machine. This was what Zhou Hai had introduced to Mo Ran before - different probes for different parts of the human body.

Mo Ran looked at it carefully from top to bottom and was quite satisfied.

Apart from anything else, at least its appearance is no different from the color ultrasound machine in an ordinary hospital.

At this moment, Zhou Hai, who was full of joy, also said in time:

"Mr. Mo, at present the appearance of our 'Baize Color Ultrasound Machine' has been basically finalized, and there will be almost no major changes in the future."

"In terms of performance, both the probe performance and the imaging effect have reached the standards we expected, and it was very smooth."

"Next, you can take a look at the detection results of our color Doppler ultrasound machine."

As he spoke, he suddenly sat on the bed next to the "Baize Color Doppler Ultrasound Machine", looked at an accompanying staff member, and said:

"Lao Liu, come and give me a color ultrasound."

"While you are checking me, I will explain it to Mr. Mo in detail!"

Mo Ran was slightly startled,

To be honest, he couldn't understand the test images on the color Doppler ultrasound machine. He was about to refuse, but when he saw Zhou Hai quickly lifted up his clothes and lay on the examination bed, he swallowed his words again.

I have to say that Lao Wang was indeed very accurate in judging people at the beginning, and Zhou Hai was really hardworking with his attitude.

At that moment, he simply calmed down and stared at the screen seriously.

The operator Lao Liu sitting in front of the "Baize Color Ultrasound Machine" was a little nervous at first, but when the abdominal probe was placed on Zhou Hai's abdomen and the real-time image was displayed on the display screen, he gradually got into the mood.

"Mr. Mo, this is the liver. You see, this is the blood flow signal in the liver. It is displayed very clearly. This is a very qualified ultrasound image."

"This is the spleen. Generally, the size and thickness of the spleen are mainly looked at... Our imaging resolution is not low, and the error can be controlled at about 1.5mm."

"This is a kidney..."

While inspecting it, Lao Liu explained the key imaging of each internal organ to Mo Ran in detail.

With such careful explanation, even if Mo Ran was not a professional, he quickly got the general idea.

At this moment, Mo Ran suddenly noticed that some small red frames suddenly appeared on the screen, and as the dynamic images moved, these small red frames also moved.

"What is this little red frame?" Mo Ran asked curiously.

"Mr. Mo, this is the 'AI Manual Diagnostic Assistant' function installed on our 'Baize Color Ultrasound Machine'."

After hearing Mo Ran's question, Zhou Hai, who was lying on the examination bed, quickly turned his head to look at the screen and said:

"This is Lao Liu checking my right kidney. There happen to be some small crystals in my right kidney..."

"Well, let me first explain to you what crystallization is... Stones. Most ordinary people know that crystallization is the previous stage of forming stones. Its size is much smaller than stones, and it is not easy to detect on color ultrasound. It can easily be overlooked by some inexperienced imaging doctors.”

“For example, in the kidneys, if crystals can be found before kidney stones are discovered, patients can completely eliminate the crystals from the body by drinking a lot of water and improving their diet, thus avoiding the later formation of kidney stones, causing ureteral blockage and even nephritis. "

"The place where the red frame appears on our 'white ultrasound machine' is that it has identified the 'crystals' on my kidneys, which alerted the doctor."

So that’s it!

Mo Ran was stunned. At this moment, the operator Lao Liu on the side also pointed to the screen according to Zhou Hai's words and added:

"Mr. Mo, in addition to the red box follow prompts on the image, we also have text prompts on the screen."

Mo Ran quickly looked in the direction of Lao Liu's finger.

Sure enough, in the lower right corner of the screen it was written:

"Tips: [If you see strong point-like echoes and comet-like sound shadows, they are suspected to be 'crystals', please pay attention to distinguish them.]"

The clear words fell into Mo Ran's eyes. At this moment, goosebumps suddenly stood up all over his body, and he was extremely shocked.

this……

This is the power of technology!

It is no exaggeration to say that with this system, I don’t know how much workload it will reduce for imaging department teachers in the future, and I don’t know how many missed diagnoses and misdiagnoses will be reduced in the future...

After a full ten seconds, Mo Ran gradually recovered from the shock.

He looked at Zhou Hai and asked with concern for the first time:

"Zhou Hai, can you tell me in detail how is the development progress of this 'AI intelligent diagnosis' function?"

"Is there any difficulty?!"

Zhou Hai had already stood up from the examination bed.

Seeing this, he looked quite excited and said:

"Thanks to your rapid formation of the 'AI Intelligent Diagnosis' team, the entire research and development progress has completely exceeded my previous expectations."

"The current progress is that the basic algorithm framework has been completed. At the same time, as you can see, the function has been implemented to recognize and judge some simple image abnormalities."

"Furthermore, I also specifically asked the R&D team. For them, who specialize in the study of 'AI artificial intelligence', it seems that the 'color ultrasound image recognition algorithm' is not a too difficult subject. They all said it is so easy."

"If there is any difficulty, it should be that there is a lack of a large amount of 'image data' for AI to learn from, but I am also trying to find a way to deal with this matter."

"Ha ha!"

Hearing this, Mo Ran couldn't help laughing. Of course he knew it was definitely not as "SO EASY" as the researchers said!

But there is no doubt that Nietzsche does have some technical team reserves in this regard.

"Well done. Don't be too anxious about the imaging data. Let's accumulate it slowly."

Mo Ran rarely spoke up to praise Zhou Hai, and was obviously very satisfied with the progress of the "AI Intelligent Diagnostic Assistant".

Next, Mo Ran's interest greatly increased, and he learned more about the many parameters and functions of the "Baize Color Ultrasound Machine" in more detail.

After some questioning, I learned almost everything, and half an hour passed.

In the end, the topic gradually fell on the pricing of "Baize Color Ultrasound Machine".

This topic was relatively sensitive, and soon Mo Ran and his party moved into Li Wanglong's office.

Just sat down,

Zhou Hai, who knows the entire industry best, was the first to say:

"Mr. Mo, Mr. Li, and Mr. Wang, I will tell you my thoughts first."

"Currently, color Doppler ultrasound machines similar to ours in the industry, such as 'GE (General Group)', 'Siemens', and 'Philips', can be sold for around 1.3 million."

"Foreign second-tier manufacturers, such as 'Canon' and 'Hitachi' can sell for about 1.2 million, while domestic manufacturers basically price around 800,000."

"Our costs are mainly the cost of purchased 'spare parts', and the research and development costs are relatively low. The final calculation is about 550,000 per unit..."

"However... considering that we are a 'newcomer' who has just entered the 'medical device' industry, our brand awareness is definitely not as good as other brands. In addition, according to the tradition of the 'medical device' industry, we also need to consider leaving a mark for the sales staff. The reward is not cheap, and the additional expenses of running the hospital must also be taken into account.

So... after I put it all together, I think the price can be set at 750,000 units. "

"It's a little lower than other domestic brands, but it can still guarantee its own profits."

750,000.

Mo Ran can understand Zhou Hai's pricing decision.

really.

Compared with the mobile phone industry and the television industry, the Nietzsche brand is simply a new newcomer in the field of "medical devices".

If I have to say that he is somewhat famous, it is Nietzsche's popularity in the field of science and technology, rather than his popularity in the medical device industry.

After Mo Ran thought for a moment, Zhou Hai's suggestion was relatively reliable, and the preliminary price of the "Baize Color Ultrasound Machine" was temporarily set.

Everything was done, and everyone breathed a sigh of relief.

Now that the preparations for the "Baize Series Color Doppler Ultrasound Machine" are basically complete, the next step is to start the approval and filing process with the Ministry of Health. Once the filing is approved, it can be put on the market.

Seeing this, Zhou Hai said:

"Mr. Mo, let's continue testing and strive to improve all functions to the best."

"At the same time, I am also starting to apply for registration and approval from the Ministry of Health and the Ministry of Industry and Information Technology, and strive to sell our 'Baize Color Ultrasound Machine' at the 'Modu International Medical Equipment Exhibition' in a month and a half."

"Yeah." Moran nodded.

In the next few days, Zhou Hai's main job was to continue optimizing and improving the "Baize Color Ultrasound Machine" while also starting to complete the approval and filing process.

What Zhou Hai didn't expect was that after the registration application for Nietzsche's "Baize Color Ultrasound Machine" was submitted, on September 15, in just 10 days, the sales approval document and approval registration number were successfully passed.

This means that Nietzsche’s ‘Baize Series Color Doppler Ultrasound Machine’ can now be officially sold to the outside world!

The good news reached Mo Ran's ears, and Mo Ran was also a little surprised.

According to what Zhou Hai said before, the registration process will take about more than a month. If you hurry up and hurry up, you should be able to catch up with the "International Medical Equipment Exhibition" held in Shanghai on October 15.

I didn’t expect that this would suddenly be brought forward...

Mo Ran suddenly realized that this might be due to the work of Minister Zhang, whom he had met once before in the "Hua Ji" incident.

Minister Zhang is the senior leader of the National Industrial Development Commission, so he should have greeted him from there.

Mo Ran couldn't help but sigh, and his heart suddenly became hot.

Previously, I was planning to officially launch it at the "Modu International Medical Equipment Exhibition" after getting the approval, but now it is more than a month ahead of schedule...

“Should we start selling in advance?!”

Mo Ran's mind was racing. After thinking for a long time, he decided not to wait for the "Modu International Medical Equipment Exhibition" in a month's time. He could start holding a press conference now to announce that Nietzsche would enter the medical equipment "color ultrasound machine". industry"!

and……

Mo Ran's eyes flashed, and a good plan began to take shape in his mind.

The press conference should not only invite the media, but also the directors of township hospitals and community hospitals around Chengdu. The press conference should be used to let these secondary medical institutions learn about Nietzsche's "Baize Color Ultrasound Machine" first.

He knows very well that the most targeted groups for "Baize Color Ultrasound Machine" are these sub-level hospitals with relatively weak medical resources. They are undoubtedly the best marketing targets!

Thinking of this, Mo Ran did what he said. However, it was easy to hold a press conference, but how to invite the directors of township hospitals, community hospitals, and even county hospitals to participate?

Soon, he thought of Director Wang.

Director Wang is also a powerful figure in the city. Wouldn't it be simple to ask him to help and ask the Health Bureau to notify the community hospitals and township hospitals below to attend a press conference?

The call was put through, and Director Wang's smiling voice came from the other end.

"Mr. Mo, long time no see, I miss you so much, brother!"

Mo Ran laughed.

"Director Wang, I miss you too."

…

PS: I was delayed today, just one chapter. I’ll keep it in mind if I owe it. I won’t have a day off tomorrow, Saturday, so I’ll make up for it!