Chapter 227 "Whose Youth Is Not Confused"

The movie "Whose Youth Is Not Confused" is aimed at the post-70s generation, telling the youth experiences of college students in the post-70s generation in college.

If this movie was released after 2012, when Chinese youth films exploded, it would indeed be a bit out of date. After all, the people who watched youth films at that time were the post-80s generation, and their youth was different from that of the post-70s generation.

But now, the post-70s generation is generally only around 30 years old, and they are the main force of movie watching, so it is really suitable.

Li Xiaoping spent 800,000 yuan to buy a pop-up recommendation for all users of Penguin QQ, which is a recommendation position that will pop up a small window in the lower right corner after logging in to QQ.

At present, although Penguin QQ is developing rapidly, it has not yet grasped the profit point. Space games such as farms, ranches, and parking spaces have just begun to develop.

This pop-up recommendation is the biggest way for Penguin to realize its value.

Even so, this recommendation position of Penguin is not easy to sell. Most of them are packaged by their own portals and games, and few advertisers will spend money to buy it.

Li Xiaoping, who is young and has a lot of exposure to the Internet, dared to be the first to try it out and spent 800,000 yuan to buy a movie promotion spot for "Whose Youth Is Not Confused".

Not to mention, her bold choice has indeed brought considerable attention to the film.

Although the main force of Internet cafes is mostly young people born in the 1980s, they may not be the audience of this film, because they have not experienced the era when college students all wanted to run away and wanted to go abroad for development.

After seeing this pop-up window, they clicked in and watched the movie trailer, but they were not very interested.

But who says that only people born in the 1980s use QQ, a social software?

After several years of development, coupled with the country's vigorous promotion of computers into homes and the development of the Internet industry, the penetration rate of home computers is now not low.

And the largest user group of these home computers is those born in the 1970s. Whether they are used for office or entertainment, they are deep computer users.

When these people born in the 1970s log in to QQ at work or at home as usual, they receive a pop-up window as soon as possible.

"Everyone has an unforgettable school life, and everyone's youth has an experience of risking their lives."

"Later, I never went to see anyone in the rain again."

"Whose Youth Is Not Confused, take you back to the ignorant but passionate youth!"

Subconsciously, they clicked on this pop-up window, and a movie trailer came into view.

Up, there was a playground under a heavy rain.

The male protagonist, wearing a sleeveless white coat, shorts and flip-flops, which were characteristic of the early 1990s, stood in the heavy rain, letting the rain soak his whole body.

"Do you have to study abroad?" There was a flash of grief and anger in his eyes, and he clenched his fists and roared to the opposite side: "What's so good about foreign countries, even if you have to give up everything, you have to go?"

Opposite him, stood a girl holding an umbrella, wearing a red floral dress and crystal sandals.

Tears flashed in the corners of the girl's eyes, and she bit her lips stubbornly, "I'm just going to study abroad, can you wait for me for three years?"

These two simple conversations have made many uncles born in the 1970s feel anxious.

Especially these uncles born in the 1970s who are now middle-level managers in the company. They were all college students back then. When they were in college, most of them experienced the struggle of whether to study abroad.

They themselves, or their good brothers in the dormitory, have encountered this kind of situation where their other half wants to study abroad and they kill their loved ones first.

They looked at the screen nervously, looking forward to the next conversation, but the picture suddenly switched to a sunny day.

The male protagonist rode a bicycle, and the girl sat sideways on the back seat and hugged his waist. Both of them had bright smiles on their faces and walked around the campus.

Yes, the couple who made such an embarrassing scene in the rain were once a pair of lovers who loved each other very much.

Playing in the bathroom.

Warm breakfast waiting downstairs.

Couples talking under the shade of trees in the afternoon.

In the social dance hall, a man dressed in a suit and dancing with his girlfriend.

In the evening, he blushed while watching a free movie in the school projection room.

At night, he couldn't sleep in bed, holding a martial arts or poetry in his hand, accompanied by the beauties "Manyu" and "Zuxian" at the head of the bed.

The quarrel caused by the appearance of the "third party", the inferiority gap between the rich second generation and ordinary college students.

The familiar scenes evoked the memories of countless uncles born in the 1970s.

The trailer was not too long, and finally returned to the scene at the beginning.

The heroine standing in the rain looked at the hero stubbornly.

"Are you willing to wait for me for three years?"

"I will be back in three years."

The picture was frozen, the rain curtain gradually darkened, and a line of subtitles lit up again.

"Are you willing?"

"Produced by Light and Shadow Times"

"Director Li Yang's work"

"Starring: Shen Jiani, Wang Kai"

"On November 5, "Whose Youth Is Not Confused", find the answer to youth!"

Looking at the video that has been played to the end, countless uncles born in the 1970s leaned back helplessly, leaning on the boss chair, with dull eyes.

In their minds, the long-forgotten memory valve was opened, and scenes of school days were constantly flashing back and replaying.

Are you willing to wait?

Everyone has a different answer in their hearts.

But the same thing is that they all have a desire to watch this movie.

Perhaps, it would be a good choice to use this movie to make up for the long-overdue ending of the youth that I have missed.

Those born in the 1970s have now become the backbone of society. They are not as noisy as young people. They are used to making all kinds of nonsense on the Internet. They are more restrained.

After the release of the trailer of "Whose Youth Is Not Confused", it did not trigger a very heated discussion on the Internet like "Your Name".

However, the response to the survey was very good, and the number of views continued to rise.

In Xiamen, the chosen filming location for "Those Years", in a private middle school, Li Yang was directing the crew to set up the scene.

In fact, there are no set scenes. "Those Years" is aimed at those born in the 1980s. It doesn't have many characteristics of the era. It can be shot directly in any school.

But after all, Li Yang is a new director, and he runs the crew cautiously. He dare not let go of every detail, and has to personally check each one before he feels relieved.

Just as he was checking the protagonist group's classroom, the producer assigned to him by Light and Shadow Times walked in excitedly.

"Director Li, after your trailer for "Whose Youth Is Not Confused" was released on the Internet, it has been viewed more than five million times in just two days!"

“Mr. Li’s publicity idea is really good!”

"No one has ever thought of using QQ pop-ups to promote movies before!"

"QQ has hundreds of millions of users. As long as one-tenth of the users click on the pop-up window to watch our trailer, we can reach tens of millions of people. The effect is much better than offline poster promotion!"

Upon hearing the good news, Li Yang became excited and his hands couldn't help but tremble.

"Five million plays?!"

"so much?!"

The Internet video industry has just emerged. On video websites such as Liujianfang, the most played videos only have a click rate of one or two million, and they have not yet reached the level of tens of millions of views like in later generations.

Relying on the coverage of QQ pop-up windows, the trailer of "Whose Youth Is Not Confused" became the most viewed video on the Internet!

What, you mean "A Murder Case Caused by a Steamed Bun"?

Sorry, this video has been removed from the Internet due to the lawsuit filed by Director Kego, and the lawsuit is still pending.

Li Yang paced back and forth in the classroom excitedly, constantly muttering "five million plays".

He has very high expectations and great pressure for this movie. Now that the trailer has made a good start, he feels relieved and is more daring to enjoy the box office results.

"Producer Chen, do you think my movie should have a box office of 20 million?" He said with a hopeful tone. Although it was a question, it was more like asking himself.

"There will definitely be one." Producer Li said firmly.

Based on a total investment of 8 million, "Whose Youth Is Not Confused" will have to earn more than 16 million at the box office to be considered a return on investment, and 20 million at the box office will be considered a small profit.

This is how the film industry works. If you invest an additional million, you will have to earn an additional 2.5 million to break even.

Therefore, "Crazy Stone" with a cost of 3 million and a box office of 29 million is a dark horse at the box office and makes a lot of money.

But with a production cost of 5 million and a publicity cost of 3 million, "Whose Youth Is Not Confused" can only be considered a small profit with a box office of 20 million.

That is to say, Wu Yuan and Li Xiaoping were optimistic about the movie, so they invested an additional 3 million yuan in promotional expenses.

If it were a literary film produced by Cheng Er and Li Ruijun, they would be reluctant to spend more money on promotion. The more they spent, the more money they would lose.

"It will be released in a week." Li Yang's eyes flashed with anticipation, and he recalled in his mind Wu Yuan's wonderful start with "The Night the Comet Came" which won both awards and box office.

If only he could do the same!

On November 2, the entire crew of "Those Years" met in Xiamen and held a start-up ceremony.

With the reputation of "Wu Yuan personally wrote the script" and the starring role of Liu Yifei, the film's opening ceremony also attracted many media reporters.

Of course, their main focus was on the heroine Liu Yifei.

"Yifei, as the second highest-grossing actress in China, why did you agree to take on the movie "Those Years"?"

"How do you feel about acting with your classmate Zhu Yawen again, and playing the male and female protagonist again?"

"Since your debut, every movie you have acted in has been related to the era of light and shadow. It is rumored that Director Wu is supporting you behind the scenes. What do you think of this?"

"From working with Director Wu to working with Director Li, what do you think is the difference? Will it affect your performance?"

Faced with so many reporters rushing to ask questions, Liu Yifei, who has a bad interview mentality, was not at all shy and answered straightforwardly:

"What else could it be because of the good script?"

"I'm very happy to be able to act with Ya Wen. His acting is very good, and Director Wu often praises him."

"They just think that Director Wu praises me. I can't control what other people think."

"Whether it's Director Wu or Director Li, they are both very powerful directors. They are both better than me anyway. They will certainly have a good influence on my acting skills."