Chapter 252 The "Blockbuster Fever" Is Cooling Down Rapidly and Is Viewed as a Pessimistic Trend

Chapter 252 The rapidly cooling "blockbuster fever", the pessimistic Wu Er

On this day, Wu Yuan and Lin Wei talked a lot.

For the first time, he truly understood the inside stories of the movie theater industry, as well as the development methods and fission models.

The more they talked, the more he understood that it was not possible to play the movie theater industry without professionals.

Although the movie theater chain is not a labor-intensive industry, it is still very "intensive" compared with the entertainment industry, where dozens of employees can contribute hundreds of millions of output value.

If Lin Wei's plan is followed, by 2015, the Light and Shadow Times Cinema Line will have about 180 theaters and cinemas under its jurisdiction.

Among them, except for the cinemas, only one-third of the theaters will be directly operated, and the remaining two-thirds will mainly be franchisees.

There are pros and cons to franchising.

The advantage is that in the fission stage, if the franchise is open, the brand can obtain a large number of franchise stores with a small amount of money and expand its own brand influence.

When everyone is scrambling to seize the market, whoever has more stores will definitely be more easily remembered and chosen by the public, and occupy a larger market.

But the downside is that franchise stores are destined to have uneven standards. Even if the brand sends professionals to control the entire opening process and train employees, franchise stores have greater autonomy after all. After opening and operating for a period of time, all kinds of troubles can happen.

Many things that damage the brand's reputation are mostly caused by franchise stores.

But this disadvantage can be overcome!

The cinema brands that are now expanding rapidly across the country, whether it is Wanda, Jinyi, Dadi, Times, etc., are also taking the route of both direct operation and franchising.

Time waits for no one, and the opportunity to make money waits for no one.

Now is a rare cinema blue ocean in a century. Basically, opening a cinema can pay back in half a year, and then you can make money lying down.

If you don't expand quickly and find franchisees to open cinemas as soon as possible to occupy the market, the market will be taken away by other brands.

Now there are 200 new cinemas opening in the country every year. Every new one opens, and there is one less market.

If Guangying Times insists on only direct operation, how can it have so much manpower, material resources and energy to open stores all over the country?

Recruiting franchisees is different. You only need to send a team of three or five people to conduct on-site site inspections with franchisees, provide opening guidance, provide support for equipment purchases, train employees, and connect with cinema resources, and a store can be opened.

Moreover, the cooperating franchisees are generally local bosses, and it is easy to get human and material resources, which is much less difficult than opening a direct-operated store.

Lin Wei plans to mainly open direct-operated stores in first-tier cities, and walk on two legs of direct operation and franchising in second-tier cities. Third-tier prefecture-level cities are simply open to franchising and no direct-operated stores.

In this way, the energy of the head office can be saved a lot, and more energy can be put on the cinema project to expand the brand image and influence.

Wu Yuan, who doesn't know much about how to build a cinema brand, of course, adheres to the attitude of not using people if you doubt them, and not doubting people if you use them.

When he saw that the plan was clear and well-organized, he waved his hand and fully supported Lin Wei's work. In addition to giving money, he basically gave him full power and let him do whatever he wanted.

If the cinema executives from AMC were not assured, who else could he be assured of?

Soon, with Wu Yuan's full support, Lin Wei rented another floor of the office building where Light and Shadow Times was located, and [Light and Shadow Times Cinema Media] was established, recruiting people and preparing to start a big business.

With the joining of this professional, Wu Yuan's cinema plan can be regarded as officially entering the fast lane.

Wu Yuan's attention can also be shifted from this aspect to his professional field.

Zhang Guorong's "The Good, the Bad, and the Weird" has been successfully released on a large scale in the mainland.

On the day of release, plus the pre-sale box office, the daily box office reached 12 million!

More importantly, the fans who watched the movie on the day of release did not give a bad evaluation of the movie.

Although westerns may be unfamiliar to mainland movie fans, it doesn't matter. The quality of a movie is never judged by style.

The story brought by the three horse bandits, which is full of jokes, wild and unrestrained, and humorous and chivalrous, is still quite acceptable to mainland audiences.

From the opening train robbery to the various conspiracies and intrigues against the Japanese officers along the way, and the internal intrigues of the three people, every plot is very interesting.

Although it is not a classic movie, most fans who have watched the movie still think it is worth the price.

That's enough!

In the case of no collapse of word of mouth, the box office of "The Good, the Bad, the Weird" has grown strongly on the second day of its release, with the daily box office exceeding 15 million. The two-day box office combined has won the weekly box office champion throne.

The relationship between Han Dong of China Film and Light and Shadow Times is so good that the schedule is very suitable.

"Secret" was released on August 13. After a week of screening, the box office potential of this kind of love movie has basically reached its limit. The cumulative box office of 30 million is not bad for Zhou Jielun's box office appeal.

It is worth mentioning that this movie will be very popular in South Korea, and even become one of the classic love movies in the eyes of Koreans.

I don't know why Korean fans like this movie so much.

Relying on the box office of Taiwan, Hong Kong, and South Korea, this movie can finally get a box office of about 75 million. No wonder Zhou Jielun has become more determined to pursue the path of an actor since then.

His debut work as a director and self-directed and acted has made so much money, so won’t the subsequent films be able to take off?

If this is not called talent, what is it called?

Wu Yuan is not interested in paying more attention to Zhou Jielun’s road of no return in the film and television industry.

As long as "Secret" does not affect the box office of "The Good, the Bad, and the Weird", it will be fine.

In the next few days, the box office of "The Good, the Bad, and the Weird" continued to rise, with an average daily increase of 15 million. The cumulative box office exceeded 100 million in seven days of release, which surprised countless mainland film production companies.

No way, how come Light and Shadow Times made another movie with a box office of over 100 million?

How come it is as easy as drinking water for Light and Shadow Times to break the box office of 100 million?

Wu Yuan's own movie box office exceeded 100 million yuan, after all, he is an international director, and the mainland box office of over 100 million yuan is considered a very average achievement for him.

But how come Zhang Guorong, who switched from an actor to a director, also had a box office of over 100 million yuan and became a member of the "100 million yuan box office club"?

I don't know how many directors are biting their teeth!

The only thing they can be thankful for is that even if the mainland box office exceeded 100 million yuan, "The Good, the Bad, and the Weird" did not make back the investment.

The investment in this movie is 80 million yuan, and the total box office must be at least 200 million yuan to be considered a small profit. If it does not reach 200 million yuan, it will be a loss!

But most mainland filmmakers don't know that "The Good, the Bad, and the Weird" is not only for the domestic market, Wu Yuan has always been targeting the Korean market!

It's pitiful to say that at present, if we only look at the domestic box office of mainland movies that have a domestic box office of over 100 million yuan, only "A World Without Thieves" and "Your Name" have made money.

The rest of the other "blockbusters" all rely on overseas box office to make back the investment, including "Painted Skin".

It is no wonder that Feng Xiaogang is regarded as the king of commercial films in the mainland.

(Wu Yuan is of international level and has always been regarded as a Hollywood director by mainland filmmakers. He is not compared with other domestic directors by default. Otherwise, there is no comparison.)

It is no wonder that Huayi will hold on to Feng Xiaogang and treat him as a treasure.

This is the only mainland director who can make a commercial blockbuster and make a profit by relying on the domestic market alone!

Now Zhang Guorong has once again proved that it is really difficult to make a commercial blockbuster with an investment of more than 50 million yuan by relying on the domestic market alone!

It is really too terrible that several blockbusters with an investment of over 100 million yuan, such as "The Promise", "Warrior Warriors" and "The Banquet", have suffered losses. It is shocking.

For the trend of blindly pursuing "big scenes", "blockbusters" and "big special effects" in the past few years, everyone has begun to reflect on whether they are too blind.

Movies like "Crazy Stone" and "Whose Youth Is Not Confused" with small costs and big returns seem to be in line with the current development of the mainland film market.

The hot "blockbuster" market quickly began to cool down after these few cold waters were poured.

Mainland film companies have become more cautious in their investment steps, and plan to try to make more low-cost comedies and romances, and no longer blindly want to make blockbusters. This thing is not something that ordinary people can touch.

Directors from Hong Kong, Taiwan, and the mainland have tried a circle, and only Zhang Yimou has made several blockbusters without losing money, and Wu Yuan has made "Painted Skin" a big hit in Asia.

Feng Xiaogang's "Night Banquet" also suffered a huge loss, with a cost of 120 million yuan and a box office of 90 million yuan. Even if it can sell overseas distribution rights for a few million dollars, it is still a loss.

Many people are gloating over "Red Cliff" and "Gravity" to be released next year.

These two movies are said to have invested more than 300 million yuan, one costing 350 million yuan and the other costing 300 million yuan!

Even if the two directors have been in Hollywood, it is not easy to expect these two movies to sell more than 1 billion yuan in box office in Asia or even the world!

I don't know how many people are waiting to see the two of them laugh at each other, especially Wu Yuan!

Success makes people jealous!

Even Mr. Han, after the box office of several blockbusters this year was hit hard, felt a little uneasy, and reflected on whether his full-scale promotion of Chinese blockbusters was too unsafe.

He called Wu Yuan several times in a row, asking Wu Yuan whether he had confidence in "Gravity" and whether the movie could create a big box office.

If "Gravity" and "Red Cliff" also lose money, then his Chinese blockbuster plan can be said to be completely finished. It is estimated that in the next few years, no company in the mainland will dare to make a blockbuster with an investment of over 100 million yuan, and will only dare to make small-budget movies.

In this regard, Wu Yuan was a little amused and could only comfort Mr. Han in return. He was full of confidence in "Gravity" and believed that the movie would achieve a box office that would shock everyone.

Wu Yuan really didn't care about the recent pessimistic remarks of those filmmakers in the industry.

Wu Baige's "Red Cliff" was divided into two parts, and both did not lose money. Why would Wu Yuan lose money?

Just because domestic directors can't do it doesn't mean he can't do it!

Compared to caring about these and worrying about the box office of "Gravity" which is still a long way from being released, Wu Yuan is more concerned about another thing now.

Liu Yifei's 20th birthday is coming!

20 years old, this is a very important and memorable day. He didn't have time to celebrate Liu Yifei's birthday last year, so he has to make up for it this year!