Chapter 251 The New Helmsman of the Light and Shadow Times Cinema Brand

Light and Shadow Era, living room.

Wu Yuan sat on the sofa, with a cup of hot tea on the coffee table in front of him, which was constantly steaming.

He looked at his watch from time to time, as if he was waiting for someone.

After a while, there was a knock on the door.

"Director Wu, Mr. Lin is here." Assistant Xiao Zhang's voice sounded outside the door.

Wu Yuan hurriedly stood up: "Please come in."

The door of the living room was pushed open, and Xiao Zhang walked in with a man in a suit and glasses, who looked like an elite, probably in his thirties or less than forty years old.

"Mr. Lin, I finally waited for you."

Wu Yuan's face was full of smiles, and he took the initiative to shake his hand and asked him to sit on the sofa.

"The company's cinema business is all waiting for you to coordinate and operate."

Yes, this Mr. Lin is the helmsman that Wu Yuan is looking for for the Light and Shadow Era cinema brand.

Since the beginning of this year, he has been paying attention to this matter and asked Li Xiaoping to find suitable personnel and find a headhunting company to poach people.

After more than half a year of hard work, we finally found a real elite.

Mr. Lin's full name is Lin Wei. His name may be ordinary, but he is not ordinary at all.

He is a Chinese who immigrated to the United States with his parents when he was 16 years old.

His parents are highly educated people in China. They were the first batch of college students after the resumption of the college entrance examination. Under the immigration trend in the 1990s, they chose to develop in the United States.

After Lin Wei arrived in the United States, he quickly entered the business school of Stanford University with his excellent mind.

After graduation, he joined AMC.

"AMC (American AMC is an American cinema chain headquartered in Leafort, Kansas City, and it is the world's largest cinema chain.

AMC opened its first cinema in the United States in 1920 and has a history of 92 years. It is a household name in the United States.

In addition to the United States and Canada, there are cinemas in the United Kingdom, France, Hong Kong Island, China and other regions.

However, the cinemas owned by AMC are mainly concentrated in the central areas of large cities in North America, and it owns 23 of the top 50 cinemas with the highest box office in North America.

Globally, this is a very powerful cinema chain brand.

After joining the company, Lin Wei spent more than ten years and became the regional manager of AMC, responsible for the West Coast of the United States. He worked in theaters in several states on the coast, which was considered the top management among the middle level.

However, for him, a Chinese, this was the highest position he could climb to. If he went up to the real senior level of AMC, it would be a one-size-fits-all situation, and there was no place for him.

There is an invisible ceiling for Chinese in the United States, especially in the entertainment industry related to Hollywood, where senior positions are basically controlled by a group of old white men, and blacks, Asians, and Latinos cannot get promoted.

Lin Wei, who is only in his thirties and still in the rising stage of his career, certainly does not want to stop here in his life, and he still has a heart to climb up.

Therefore, after constant persuasion from the headhunting company and the development plan of Light and Shadow Era, he was finally moved and asked to quit his job at AMC and switch to Light and Shadow Times.

He will serve as the general manager of Light and Shadow Times Cinema Media Company.

Yes, Wu Yuan directly separated the cinema brand of Light and Shadow Times and established a new company separately. He is the wholly-owned shareholder, and Lin Wei will get a rich contract.

For every year of working for the company, you can get 1% of the shares, and the maximum can be 10% of the shares. This is a share, not an option or a dry stock dividend!

In other words, if Lin Wei can work hard for the company for ten years, he will own 10% of the shares of this cinema company and become the second shareholder.

The only restriction is that if he wants to resell these shares, he must first resell them to Wu Yuan at the market price, and cannot transfer them to others privately unless Wu Yuan doesn't want them.

Wu Yuan is still willing to give benefits.

He invited Lin Wei to develop the company's cinema brand.

Wu Yuan was just a director. He knew nothing about cinema development. He only knew that the cinema would be a red ocean in the next ten years and that opening a cinema would definitely make money.

But he had no idea how to open it, how to run the cinema, and how to arrange the employees.

After Li Xiaoping developed the company's cinema brand to more than a dozen cinemas, she was already a little overwhelmed.

With hundreds of people, it would be very troublesome to manage. In addition, each cinema would encounter various different problems. Li Xiaoping, who had never worked in this industry, had no experience and could only deal with it by trial and error.

If you want to make the Light and Shadow Times cinema brand fission and expand to dozens or even hundreds of cinemas, you must have a professional to take the helm and delegate power to him.

Lin Wei is the professional Wu Yuan found. He is the most important thing in the 21st century, talent!

You can't catch a wolf without sacrificing a child.

How can you tie Lin Wei to the company for at least ten years without giving him 1% of the shares for a year?

Spending 10% of the shares in exchange for a cinema chain brand with hundreds or even hundreds of cinemas is definitely worth it!

Lin Wei, who was also moved by the shares and did not want to be just a worker, gave up everything in the United States and resolutely returned to China.

Well, of course, Wu Yuan's promise to invest at least 100 million yuan in the cinema chain brand as a starting capital was also one of the reasons why he was moved.

The new boss is too rich.

"Director Wu, thank you for your trust." Lin Wei adjusted his glasses frame reservedly, took out a document from the briefcase he carried and handed it to Wu Yuan.

"This is the development plan I have made for the company. If you have no objection, the theater brand of Light and Shadow Times will expand according to this plan."

"Before returning to China, I carefully researched the development of the movie market in Mainland China. According to my judgment, the movie theater market in Mainland China will have great potential in the next ten years!"

"With the strong growth of the country's GDP, watching movies has gradually become an indispensable part of mass entertainment."

"China has the largest population in the world. If only 1% of its billions of people have the habit of going to cinemas to watch movies, it will create a tens of billions-level movie market."

"I believe that this day will not be far away. Within ten years, the film market in mainland China will exceed 10 billion."

"Nowadays, mainland movie theaters simply cannot handle such a large movie market. The expansion of the movie theater industry is inevitable."

"It can be said that opening movie theaters in mainland China in the next ten years will be a matter of making money while lying down."

Wu Yuan raised his eyebrows and reached out to take the plan.

Not to mention, the elites in the industry are the elites in the industry, and there is indeed no problem with this vision.

Unlike Wu Yuan, who has a future perspective, Lin Wei is really good at grasping the development context of mainland cinemas in the next ten years.

Opening the plan, Wu Yuan read it carefully.

"The cinema brand of Light and Film Era will be positioned as a fully digital cinema, using top-notch projection equipment."

"Start the Light and Shadow Era Cinema project as soon as possible and build the Light and Shadow Era Cinema into a city landmark building and the center of the business district."

"Introducing the advanced design concepts of American cinema chains, humanized services and the successful management model of international chain cinemas, and building each cinema to the standards of a five-star or super-five-star cinema."

"In 2007, at least two must be opened in the four major cities of Beijing, Shanghai, Guangzhou and Shenzhen, with a business area of ​​more than 2,500 square meters, at least 4 luxurious screening halls and 1 VIP hall, with a total of more than 800 seats, and can simultaneously broadcast various movies with international cinemas. The cinema of world blockbusters.”

"Within 2007, the number of cinemas under the Light and Shadow Era brand must reach 20."

"In 2008, we plan to open 20 new cinemas and 3-5 movie theaters to establish brand reputation in major first- and second-tier cities across the country."

"The total number of theaters needs to reach 80 in 2009, and 5-8 cinemas will be built in first-tier cities to further consolidate brand influence."

"Beginning in 2010, the brand expansion direction shifted to second- and third-tier cities, focusing on developing theaters in third-tier cities to seize the sinking market!"

"Before 2015, we will strive to open 100 theaters in second- and third-tier prefecture-level cities across the country to form brand dominance!"

Of course, the entire plan will not be so simple. Wu Yuan just refined the key points.

Lin Wei is very ambitious and plans to build a large-scale cinema chain brand with 180 theaters and 10 cinemas within nine years.

To achieve this, 100 million is definitely not enough.

Wu Yuan pointed to the big word "cinema" on the plan and asked: "Mr. Lin, the cost of building a cinema is much more expensive than opening a cinema."

"Yes." Lin Wei said calmly: "An ordinary cinema can be built at a cost of one to two million if it is not built by itself and only rents the venue."

"But if we want to open a movie theater covering an area of ​​more than 2,500 square meters, we need to rent a one- to two-story building in the main square of the business district, plus five-star decoration services. A movie theater will cost between 10 and 20 million. Start."

Wu Yuan frowned, "Is it so expensive?"

"Would it be too much of a burden to open two businesses at once?"

The initial capital given by Wu Yuan was only 100 million, and two movie theaters could directly sell 40 million. Will the remaining money be enough for Lin Wei to realize the expansion plan of 20 theaters and 3 movie theaters in 2008?

"Director Wu, I have calculated it carefully. This plan is definitely the one with the highest return while maximizing the use of funds." Lin Wei's eyes flashed with excitement, and he danced and described his business blueprint.

"The profits of the more than ten theaters currently in operation by the company are very good, but the cost has been recovered within one year."

"Now it is a blue ocean for cinemas. Basically, if you open a cinema, you can make back the investment in half a year, and the net profit can exceed one million in a year."

“The fission of existing theaters alone is enough to support the doubling of the number of theaters in a year.”

"Your new investment of 100 million will mainly be used to build movie theaters. Although theaters have high gross profits, movie theaters are what truly represent the brand image and influence of a theater chain."

"Only by opening large-scale cinemas in first-tier cities can we quickly enhance the brand image of cinema chains and attract audiences to choose our cinemas."

"This is just like those hotel brands, they must try their best to build luxury high-end hotels, six-star or seven-star hotels."

“It is impossible to become an industry leader and a high-end brand by only being a low-end chain of convenient hotels.”

"The same principle applies to theater chains. Even if you grit your teeth, you must invest more in cinemas in the early stage. You must not lose a big deal for a small amount!"