Chapter 661 Sold Out

Because they did not participate in the first week of the song promotion, and in order to build up expectations for the subsequent regular album, SM did not arrange too many schedules for EXO in the pre-release song return. All activities were basically concentrated in the first two days. After the first two or three days, EXO's schedule immediately decreased, and they began to make final preparations for the regular album return in three weeks.

This point was also criticized by fans. After not seeing their idols release songs for such a long time, the fans have accumulated a lot of enthusiasm. This time, the unique style, difficult choreography and very exciting stage of "Fire" also made most fans like it very much. When they were eager to support their own oppa, EXO suddenly disappeared. There was only one stage in the first week after the song was released. I didn't know where to go if I wanted to find the stage materials.

The feeling of the "DOPE" period is back. There was an extremely amazing first stage. Ji Jingyuan's straight shot in police uniform was directly exploded, opening the modern Kpop straight shot era. All kinds of preparations for the explosion were laid, but it was a pity that no one was seen.

Even though fans actually know that the official album in two or three weeks is the highlight, and too many activities now will reduce expectations, they are still very upset... They can't even find a place to move the album.

While SM was being criticized, as time went by, the quality of EXO's pre-release song "Fire", which was highly anticipated by many people, has been shown to everyone. Because of its own popularity and national recognition, this single has exploded with high popularity in the local peninsula. After landing on the first place in the chart, it also maintained the first place in the daily chart for two days, and then slowly declined and remained near the inner circle. After several days, the decline began to accelerate.

"Fire" is an electronic dance music that is inherently not popular in terms of sound sources. Many people even feel that this more explosive style is a bit noisy when listening to it with their ears. The reason why it can achieve such outstanding results in terms of sound sources in the first few days, which makes most boy groups have the same results as listening to stories, is because it is EXO that released the song. If the name of other boy groups was changed, except for bigbang, many people would not click to listen to this kind of song.

However, even Chi Jingyuan and his team could not change the advantages and disadvantages of the song category. When the first week was about to pass, "Fire" had already dropped significantly on the music source chart. In terms of staying power, it was not as good as "Cheer Up" which was released earlier. It was far behind.

"Cheer Up" has been released for nearly four weeks, and it still remains in the top ten or even top five of all music source charts. The daily listening volume has not decreased but increased. The staying power is as stable as Mount Tai. Looking at this trend, Chi Jingyuan feels that Twice's song has already rushed to the top ten of the annual chart.

However, the music source is not all. While the music source is declining, the popularity is very high. The distinctive "Hot Dance" and Chi Jingyuan's last two parts have become topics, and it seems that because the electronic music in the chorus of this song is very dynamic and passionate, it is very popular with some variety show groups. In less than a few days, some variety shows and programs have quoted the melody of "Fire" in the background sound, and there is a trend of gradual popularity.

In addition to the local popularity, the popularity overseas has also been fully verified. The most gratifying thing is that the MV of the song "Fire" has performed very well on YouTube. In April, Twice's MV received more than 10 million views in less than four days after the release of the song, becoming the most watched MV video in Kpop that month, which surprised many people in the circle. This month's "Fire" shows EXO's superior popularity overseas. The MV received more than 10 million views in less than three days after the first release.

And the subsequent speed has not dropped significantly. It can be seen from the location of the audience that the style of this song seems to be more favored by overseas European and American audiences. SM's attempt to transform EXO this time has a good start.

With the development in recent years, after the efforts of PSY and EXO, Kpop began to develop outside of Asia, some data that were not very valued in the peninsula's music industry before, such as "the number of views of the main song YouTube MV" and "Spotify's sound-breaking performance", have begun to be more and more valued by the company, especially the fans. This kind of straightforward data is the most important weapon when posting big-character posters and fighting.

Anyway, as a pre-release song for the official album, "Fire" has definitely done its job very well, and it has exceeded the company's expectations in many aspects.

A week passed quickly, and after entering the school anniversary period in May, all the major idol groups and singers became busy, shuttling back and forth between major universities, showing their charm and popularity, and occasionally releasing a few wonderful stage shots that became hot topics and caused a lively discussion.

At the same time, almost everyone released songs every day during this period, some of which caused a response and became a hot topic, while others disappeared in the crowd without any splashes, making the recent music industry extremely exciting.

The most noteworthy one is of course Jessica Jung, a former member of Girls' Generation, who released her first solo album on the 17th. Originally, the fans of both sides had been arguing over the head-on collision and previous grudges due to their simultaneous return. After Hwang Mi-young's solo results were almost released, many people who were looking for fun were looking forward to how Jessica Jung would respond.

Huang Miying, who returned on the 11th, is the second solo member of Girls' Generation. She is also very popular because of the quarrel between one and her fans. She sold more than 50,000 in the first week, although it is far less than last year's one-person super group. Kim Taeyeon, but her sales performance is already very good among female solos. In terms of sound source, she ranks second, but the melody is not popular and the genre is not very popular among passers-by. The sound source’s stamina generally declines quickly, and word-of-mouth evaluation is somewhat polarized. , those who like it like it very much, but those who don't like it find it boring... Taken together, it can't be said to be outstanding, but it can still be considered qualified.

Jessica's release of the song on the 17th was a bit surprising. On the 16th, her company announced that all 60,000 physical pre-sales prepared in advance had been sold out. On the 17th, her solo album "With Love, J" 》The sales volume on the first day actually reached more than 20,000. Including the 60,000 previously pre-sold, the sales of 80,000 directly surpassed Huang Meiying and countless female solos.

At the same time, the sound source performance of the title song "Fly" is also very good. Like Huang Meiying, she landed in second place and reached the top in two hours. At the same time, the stamina is gratifying, and it is obviously much larger than Panio's American-style main target audience.

After quitting the group, she was silent for a while. It is a bit surprising that Jessica, who has not been active in the Korean music industry for a long time, had such good results in her first solo. Her fighting ability among some of her only fans really improved after she retired in 2014. It was honed in the group incident.

Although it is not a lot, Huang Meiying is still outnumbered in terms of data, and there seems to be some gap in the song evaluation. It seems that in this solo battle between the former members and the current members, President Zheng, who is already at the next level, has the last laugh. But fans of Girls’ Generation and Hwang Mi Young did not admit defeat.

Because the achievements of singers are not only limited to these aspects, they also have something to say. Wuli Pani has already won the first place in "The Show" on the 17th, and the "Show Champion" trophy on the 18th will probably be in her pocket. , so she is obviously much ahead of Jessica in terms of singing.

"A singer can best reflect the overall performance of a returning singer. How can no one have the nerve to say that his comeback performance is good?" Many fans publicly shouted online.

The fact that Jessica was unable to sing on the peninsula due to some objective issues is not common sense to outsiders. Anyway, the SONES are in an invincible position when it comes to singing.

During this period of time, one of the major singing programs was monopolized by Twice's "Cheer Up", and EXO was eyeing the follow-up. However, these two groups did not go to the small channels this time, so Tiffany could only perform on the small channels. Getting one is even more trivial.

This dazzling collision made Ji Jingyuan who was watching the whole process full of excitement, and added a lot of memorable excitement to his boring life in recent days. Although he has a good relationship with SNSD, but with Jung Soo Yeon There is no contradiction. Except for a few members who have good relationships with Kim Taeyeon, his position is very neutral, so it doesn't matter who wins or loses.

While watching the excitement, he couldn't help but be a little surprised when he saw some data, because after Huang Meiying and Jessica Jessica debuted solo, in the past ten years, among all the female solo singers in Peninsula, in terms of single album sales, if you don't count duplicate singers, they ranked first. Kim Taeyeon’s, second IU’s, third and fourth are Jessica Jung and Hwang Mi-young. Three of the top four were once members of Girls’ Generation.

No matter how the split Son is torn apart, it should be said or not that Girls’ Generation is truly worthy of being the TOP of the previous generation, and the fighting power of national popularity and fans is really not overshadowed.

…

Also returning on the same day as Jessica was AOA, which caused quite a stir during this period.

After several years of hard work, AOA has become a popular first-line girl group. The fourth mini-album released this time seems to be very careful in every aspect. The agency has shown its ambition to take them further through this album. The two versions were shot in different styles. The cover and title song "Good Luck" are also of high quality, and all aspects including song selection, choreography, styling, and planning are all online.

It's a pity that the company's public relations and variety show team are holding back.

After the incident in early May, the management company FNC never responded. It was not until the incident intensified that the members came forward to apologize on the 12th, but it did not have a good effect. The negative response continued to spread until the album was released on the 17th. Still nothing has changed.

This was the first time that Chi Jingyuan saw an idol group not talking about the new album at a press conference, but crying and apologizing for what happened half a month ago.

Originally, Tuan Zong was just to warm up for his comeback, but it ended up digging a hole for himself.

The quality of AOA's album this time is really good, and the sound source is also very good despite the negative news. However, the annual increase in the past few years has stopped here. At the same time, the popularity of the album has declined across the board, and the road ahead should not be easy.

Chi Jingyuan felt a little sad after seeing the news.

Speaking of which, AOA debuted in the same year as EXO. We met many times backstage when they were new, and the members were very familiar with each other. Last year, their upward momentum was still obvious, but this time something suddenly happened.

After the second-generation girl groups gradually came to an end in 2014, in 2016, although there are various coincidences and accidents, it seems that the generation of girl groups that debuted in 10-13 has also reached a period of decline.

…

"Agassi, are there any walnut snacks? It's the brand 'Ka..." Wait, let me take a look. "

Two girls who looked like high school students with schoolbags on their backs and beautiful braids walked into a convenience store. They did not go to the shelves as soon as they entered. Instead, they walked directly to the counter and looked at the girls in their clothes. The uniform clerk asked directly.

Halfway through, one of the girls seemed to have forgotten the brand of the thing she wanted to buy, and took out her mobile phone to check it out.

However, the clerk asked directly: "Is it 'kabi', Kabi's brand of walnut snacks?"

His tone was very familiar, and he sounded faintly tired, as if he had repeated this sentence many times.

"...Gui, this is it!"

Although the clerk said this, the girl still insisted on taking out her mobile phone. She looked at it carefully for fear of buying the wrong one. Then she nodded quickly, looked at the clerk and asked expectantly: "I will buy this brand. I want the honey butter flavor." Yes, is there any more?”

"No more." The clerk shook his head, his calm voice extinguishing the enthusiasm of the two girls.

"What about other flavors?" Another girl asked tentatively.

"No more."

"It's gone too?" The two girls responded dissatisfiedly, and looked at the clerk with some reproach: "This store is no longer available. We have gone to several stores... Why don't you buy some goods?"

The clerk waved his hand, sighed helplessly and pointed to the obviously empty shelf over there and said: "Three days ago, all the snacks of the brand 'Kabi' were sold out, and there are still many more these days. Like you, we also come here to buy these walnut kernels... We also have a headache and want to buy some for sale. Unfortunately, the manufacturer seems to have a sudden surge in orders these days and is out of stock. I heard that they are working overtime to produce, but they have to Been waiting for a few days.”

"Alas" the two girls looked at each other, both looking a little disappointed.

"By the way, no one bought this brand of snacks before. Why are they so popular all of a sudden? Have you done any advertising?" It happened that there were no customers at this time and it was not very busy. The clerk looked at the two female students and suddenly became very interested. asked.

"There are no ads because Jingyuan Oppa ate a pack of 'Kabi' honey butter-flavored walnuts during the live broadcast and mentioned it casually, and the next day the brand suddenly became popular."

As soon as the clerk asked this question, the girl's face immediately brightened up. Her eyes lit up and she started to explain to the clerk. She was talking onomatopoeia and imitating the explosion with gestures. It was very vivid and exaggerated. Performing: "Ellie in our class bought the same product right away, especially because it was so delicious... Unfortunately, we only bought two packs at that time, and we have finished them now."

"It's not an advertisement, you just ate a pack?" The clerk seemed a little unconvinced. He knew that 'Kirby' was just a very common snack brand. This style of walnut snacks had been out for a long time and had been sold before. Very average.

Recently, the popularity of this brand of snacks has skyrocketed. As a store clerk, he knows very well how good the sales are. A celebrity idol can sell like this just by eating a pack during a live broadcast? He didn't believe it.

"I just mentioned it casually, and it sold out immediately. How awesome is it?" The girl shook her braid proudly, and raised her head proudly: "I have been eating the same brand as Jingyuan Oppa recently. Bi' snacks have become a fashion, and not just among students, but also in many places... I also saw someone in the fan club breaking the news that many snack brands have approached SM and want oppa to give them As for the endorsement..."

Another girl also agreed: "If Jingyuan Oppa likes to eat, of course it sells well."

"I know Chi Jingyuan, he's the one from EXO, right?" After the girl tried her best to explain, the clerk reluctantly believed it and nodded softly while mumbling the name.

Even though he doesn’t pay much attention to Kpop, the store clerk has still heard of EXO and Ji Kyung Won, and even watched his dramas.

"Yes, Agassi, let me tell you, Oppa is not just an idol, he is also..."

"..."

A few minutes later, the two girls walked out of the convenience store with cheerful faces. Although they did not buy the same snacks as Oppa, they gave an uncle who was not star-chasing a good taste of their own Oppa to let him know. Given the meaning and weight of this name, they still feel a great sense of accomplishment.

The two of them carried their schoolbags and walked briskly towards the next supermarket.

…