Chapter 125 Don't Be Afraid Of High Expectations, Be Afraid Of Not Expecting
With Xu Jia's speech.
For a while, the entire Internet was full of propaganda for "Langya Bang".
Even with many programs, Hu Ge, Yang Yang and others appeared.
"No, why do you feel that there are promotions for "Langya Bang" everywhere?"
"That's right, it's been a long time since I've seen such a big publicity campaign. As usual, there's a high possibility of bad dramas."
"Reply upstairs, this drama just came out not long ago, but judging from the first few episodes and the production team, there is basically no possibility of it being bad."
"Anyway, it's for Hu Ge and Yang Yang to cooperate again. I'm going to chase this drama!"
There are advantages and disadvantages to publicity.
Some people feel that the publicity is too much, and they are bored and don't want to watch it, but more people are interested in the show and choose to learn more about it.
As long as the base is large enough, there will be enough drama fans left behind after screening.
Then these drama fans recommend it to people around them and on the Internet, and the positive effect of snowballing is gradually born.
The ratings of "Langya Bang" also had results not long after Xu Jia spoke.
Tomato Station 1.3, Jingtai 1.2.
This result is not particularly good, but compared to the previous life "Langya Bang", it is already a lot better.
After all, the slow pace of the drama series is a flaw in this era.
Moreover, the audiences of the two stations are relatively small.
If there is a definite change, we have to wait until the next week's broadcast.
Who asked Jiaxing to promote vigorously after the premiere, but the change in the number of Penguin video broadcasts gave instant feedback on the effectiveness of the promotion.
"The number of broadcasts has exceeded one billion. This is the end of the first day. You Jiaxing really released another satellite in the online drama world this time. Now I am a little worried about how to surpass it in the future."
Zhang Jun was both excited and excited. If it wasn't through the phone, he would have liked to give Xu Jia a bite.
Before, he blindly tilted resources to Jiaxing, which had already annoyed some people in the company.
But now the results of "Langya Bang" made him let out a bad breath, and at the same time, his position became more and more stable.
Even as long as you persevere, it is not impossible to plot further.
"I'll talk about the future. Seizing this opportunity is the most important thing. Take out any resources you have in your hand. Don't say you don't have them. It's boring to hide them."
Xu Jia put his idea on Zhang Jun's head. With the latter's cooperation, the propaganda can be further improved.
"Isn't this against the rules... As you know, we have received so many dramas, and our resources are all invested in you, so it is easy to suffer criticism and public anger." Zhang Jun pretended to hesitate.
"Don't fart around here, don't worry, there will be a second part in the follow-up, and it will definitely be included in your penguin video."
Xu Jiaqing knew that the other party was stretching, but fortunately, the two had a good relationship, and now they were grasshoppers on the same rope.
Having received the promise of a sequel, Zhang Jun satisfied his appetite, and said with a smile: "Success, for the sake of our friends, I will use all the promotional resources I can use, but you can think clearly, let's start with If it is so high, the quality will decline later, and it will easily collapse.”
This is why most dramas are just proper publicity, and public opinion is a double-edged sword.
Some drama racks are roasted on the fire, and it will only show that real gold is not afraid of fire, and some dramas will show their prototypes while roasting. If they could get a passing grade, they will be scolded because of the audience's sense of gap. failed.
"You don't have to worry about this. From now on, the projects produced by my Jiaxing will be the benchmarks of the entire industry." Xu Jia said lightly.
He is qualified to boast of this Haikou, and he also has this confidence.
Among other things, just a few of Jiaxing's current projects, which quality is not first-class?
With the support of Zhang Jun.
There has obviously been a qualitative change in the intensity of the publicity, and the effect can be described as immediate.
The many companies that were supposed to be Jiaxing's trial of water star dramas were finally attracted by this trend.
This heat is a bit of a fire cooking oil.
Is Jiaxing's days gone?
Or do you plan to run away after selling the show?
Looking at it like this, all resources are invested in this drama, who in a serious company would dare to be so extravagant.
...
Huayi.
"Is this kid crazy? Just the production fee for the series, plus the current promotional fee, I think it's over 200 million at least. Can you get it back?" Feng Xiaogang's doubts were mixed with jealousy.
With his status, if Huayi wants to make a big production with over 100 million yuan, he has to think about it before he thinks about it.
On the other hand, Xu Jia's boy, the entire TV series has thrown away 200 million yuan, which is a big coin!
"As long as the quality of the series is maintained, it's no problem to see this posture withdrawn, but the key is what he plans to do in the future? The audience's sense of expectation is so high, and any follow-up projects that are weaker will be backlashed."
Wang Lei looked pensive, he couldn't figure out what Xu Jia's purpose was, or he thought of it, but he felt it was impossible.
"Maybe I thought that the quality of my future projects would never be bad, hehe, it's really naive." Feng Xiaogang sneered and said casually.
Unexpectedly, it really hit the point.
It's just that the people in Huayi don't want to believe it.
After all, they don't seem to be talking about art, but they are actually full of business.
The first thing to ensure when doing a project is profit, and the second is the quality of the content. Otherwise, what kind of company should you start?
Including Feng Xiaogang who was crowned the king of the New Year's Eve, but has been misunderstood by others. He is despised by others and is not as good as Lao Mouzi, or even Brother Kai.
It's because this guy's food is too ugly, and he loses money on one play, so he immediately finds another play to recoup his money.
"If You Are the One 2" is almost made into a movie with commercials in it.
On the other hand, Xu Jia's idea is not that complicated, and it is very simple.
He just wants to do a good job of content and maintain the quality of the content, so he is not afraid of the audience's sense of expectation.
Instead, think of it not just as stress, but as motivation.
If you want to wear a crown, you must bear its weight.
In the midst of all the attention, "Langya Bang" surpassed five billion webcasts in three weeks, surpassing the record set by "Tomb Raiders Notes".
The average ratings reached 2.03, and the highest ratings broke 3.
This is 2015, and a drama that can break 2 in ratings is extremely rare, not to mention that anyone with a discerning eye can see that there is still potential to be tapped.
Relevant hot searches have also repeatedly appeared on the list, these are the spontaneous popularity of drama fans.
Just under this kind of fire.
Mr. Liu from Wanda Pictures called again.
"Mr. Xu, I discussed with the management after returning to the company, and I think the business model you mentioned is very promising. I think it's time for us to sit down and talk about cooperation."
"Sorry, I don't have time right now."
Xu Jia glanced at his watch, and said in a flat tone, "In addition, I think there is something wrong with the previous cooperation model, and we need to re-plan it. After all, there is still a difference between Wanda Pictures and Wanda."