Chapter 116 Congratulations on Choosing the Future

have to say.

Xu Jia's statement really bluffed Xu Yongan.

If Wanda hadn't been involved, perhaps he would have just regarded it as Xu Jia's own whims and would not have taken it to heart.

But if Wanda is added, the effect will be completely different.

After all, with the layout of Wanda Films, almost wherever there is a Wanda Plaza, there is a Wanda Cinema.

With this move alone, at least most of the first- and second-tier cities in the country have been deployed, and the plan will be feasible at once.

"Brother Xu, if you are not in a hurry, let's talk slowly. In fact, we have always had ideas in Hengdian about the peripherals of film and television, but you know the domestic environment. The film and television market has just developed, and the corresponding soil has not yet been cultivated. .” Xu Yongan hesitated.

But compared to the attitude at the beginning, I have already paid too much attention.

The Hengdian Group is a very important part of Xu Jia's plan, and the draft was prepared before coming here.

"If you want to open up a new market and wait for others to cultivate the soil, or the soil will be generated by itself, then you will just sit on the treasure mountain and don't know it. Xu Dong returned from studying abroad, and he should understand how vast the foreign film and television peripheral market is. A movie is online You may lose money, but you can make a profit through offline operations.”

"This is the normal development direction of the film and television industry. It's not like it is now. Everyone is betting on the box office and playing one-shot deals. That will only exhaust the resources."

Xu Jia said that these are not just empty talk, but thoughts after thinking about it for a long time.

There are frequent chaos in the domestic film and television industry, including sky-high remuneration and the wonderful trainee system. In the final analysis, there is one reason, and there is no direction for profit.

They can only focus on advertising, and direct income.

In this way, there will be no companies willing to deepen the industry, and more people will leave after making enough money in one awl.

Quite simply, the success or failure of a project may be related to the survival of the company.

Who dares to bet?

Who is willing to open up?

Only dare to act conservatively, follow the trend, do what you want to make money, swarm over, no matter how good the field is, it will be ruined.

"If you cultivate the soil yourself, the timeline is too long. I'm afraid the board of directors of the group will have to consider it for a while, and there is no corresponding policy..."

As soon as Xu Yongan finished speaking, Xu Jia shook his head and chuckled, then stood up.

"Since this is the case, then Xu Dong will act as if he didn't hear what I said today, and cooperate again when he has the opportunity."

What the other party meant was nothing more than wanting Xu Jia to come up with a result and the policy given above.

Damn, with these two things, can he use them to fool the Hengdian Group?

As long as Jiaxing holds one of them, it is not their turn to come to others, but others rush to them to cooperate.

The reason why Xu Jia worked so hard was to take the initiative to cultivate the film and television peripheral market.

In the previous life, many film and television companies had relevant layouts.

However, due to a special reason, it was interrupted, and the whole country was mourning, and the surroundings of the film and television naturally ended without a problem. Now that Xu Jia is reborn, the layout and development are planned in advance, in order to find a way out for the bleak film and television market in the future.

"Mr. Xu, don't worry. The board of directors does not agree. I have this intention, but I can't just jump in when my eyes are dark, don't you think?"

Xu Yongan hurriedly stopped Xu Jia, not that he was taking a step back.

However, Hengdian Group is currently in a state of stagnation. They only have two main businesses. One is to create an ecological environment for film and television shooting by leasing a film and television city, and the other is to attract tourists to visit.

But the performance of the former has almost reached saturation, and the profit tends to decline. After all, most of the production costs are given to the stars, and only the remaining part must be carefully calculated.

The latter has achieved certain results, but among the national tourist cities, the competitive advantage is not obvious.

If you want to go to the next level, you need to find another way.

Although Xu Jia's proposal was impractical, it also aroused his interest.

"You can go and investigate. Huayi Film and Television Town is already under planning, and there will be many film and television companies involved in the future, including Disney in Shanghai. They have been promoting film and television peripherals, such as dolls and other products, and now they are small. It has been effective, and I have internal friends telling me that 18 years is the time for the other party to invest heavily."

"Companies both at home and abroad have set their sights on this place, is it still just a castle in the air?"

Xu Jia stared at Xu Yongan with burning eyes, and said loudly: "Dong Xu, we don't have much time left!"

Only Xu Jia knows that the film and television industry will gradually go downhill after 18 years, not to mention being directly cut in half. As for the Huayi Film Town mentioned above, apart from some improvement when it first came out, there was almost no sound in the follow-up.

That is to say, Disney has realized the standardization of film and television peripherals by virtue of its hundreds of years of experience and brand reputation.

Xu Yong'an narrowed his eyes, his eyes kept thinking, and finally he was moved by Xu Jia.

He looked at Xu Jia and said in a deep voice, "Let's talk about your plan first and our role in it."

"Wanda is responsible for the distribution of goods. Where there is Wanda Plaza, our products can be covered. Hengdian is responsible for promotion. With the advantages of your cultural industry, you have established a reputation, and relying on the film and television city here to create an amusement park similar to Disney .”

"What about you?"

If so, then they can directly cooperate with Wanda.

"We provide content, content products that can attract consumers. If it is online, I will introduce Penguin Video." Xu Jia said.

With the two projects "A Thousand Bone of Flower" and "Monster Hunt" in my hands, it is enough to establish an advantage.

But after all, Jiaxing has been established for too short a time, and its own funds of more than 2 billion yuan are stretched compared to such a large market.

Xu Jia can only use this to leverage more and greater resources to realize his plan.

"If we can really introduce Wanda and Penguin as you said, and reach the entire industrial chain, we can join." Xu Yongan said in a deep voice.

He needs to make a better grade to cover up his father's prestige.

This is also the only chance he can find to surpass his father and open up the group's revenue channel.

"Congratulations on choosing the future. Let's sign an intentional contract first, and soon I will show you enough sincerity." Xu Jia smiled and stretched out his hand.

Not wasting my words in vain, I finally had the foundation to snowball.

The corners of Xu Jia's mouth raised slightly when he got the intentional contract.

This time, his two goals of coming to Hengdian were successfully fulfilled, and it also greatly exceeded his expectations.

With this contract in place, it will be convenient for him to negotiate with Wanda Pictures and Penguin Video again.