Chapter 123 You Can Take the Wrong Way, You Must Follow the Right Way
"Huayi Film Town?"
Mr. Liu smiled disdainfully, "Those guys are just trying to sell dog meat, they know nothing about real estate commercialization."
In fact, Huayi's original intention was good, and it planned to be China's Disney.
It's just that the execution has changed.
If he actually wanted to rely on the real estate agent, he would have gone to grandma's house.
More importantly, their own IP development is not in place, how to attract tourists?
From this point alone, it is simply incomparable with Hengdian.
The reason why Xu Jia joined Hengdian Group was to learn from the other party's experience in film and television tourism.
"I haven't been promoting Jiaxing Film and Television Peripheral Project, whether it is useful or not, there is a lot to see." Xu Jia said with a smile.
He just wanted to use Huayi, a wolf, to knock down Wanda Pictures, a tiger.
After all, a wolf is a wolf on the ground, but a tiger is a tiger on the mountain.
If he wanted to stand firmly on this mountain, he had to win over Jiaxing who was just a 'monkey' at the moment.
As everyone knows.
Xu Jia has always had the idea that the monkey is the king while the tiger is not on the mountain.
"Hehe, then there is no need to cooperate with Huayi. Is it the same with our Wanda? Our headquarters is here for this background. Not to mention anything else, Wanda Plazas are almost covered in first- and second-tier cities."
Mr. Liu patted his chest and boasted. Anyway, his boss had just become the richest man in China, so what he said was true.
Today Wanda is at the pinnacle of fame.
Even if Wanda Pictures is only a subsidiary company, Mr. Liu is quite confident.
"But the headquarters is the headquarters, and you are you. It's hard to coordinate between the two." Xu Jia looked hesitant, as if he didn't believe in the strength of Wanda Pictures.
Mr. Liu immediately became anxious: "How can it be difficult to coordinate? You don't know the expectations of the headquarters for us. Ali has launched a large entertainment project. We Wanda also attach importance to cultural products. Not to mention anything else, the investment in theaters is the best in China. What company can compare to us?"
This is true, just hold the sharp weapon of the cinema.
Wanda Pictures is almost unstoppable in the industry.
The reason why it did not succeed afterwards was only because of the poor management of the headquarters behind it.
"Then President Liu means that you can mobilize resources from Wanda's headquarters?"
Xu Jia asked about the key issue. Only when the two sides reach a consensus on this point can the next step of cooperation be carried out.
"Uh, it can only be said to be coordination, but we can discuss it, and we don't have to eat a big fat man." Mr. Liu dared not boast.
But this result already made Xu Jia very satisfied.
If you take the initiative to find the other party and get this promise, I'm afraid it will be even more difficult.
But when it was the other party's turn to ask me to cooperate, it was obvious that many conditions did not need to be raised by myself, and they would offer them on their own initiative.
This is the role of negotiating leadership.
"I contacted Hengdian Group and signed a framework agreement with Penguin Video. At that time, the surrounding film and television projects will be carried out online and offline. If Wanda Pictures joins in, it will be a cooperation between the four parties."
Xu Jia threw out a big killer, he tried his best to negotiate with the first two, not just to wait until now to make a final decision.
Among the four parties, Wanda Pictures is actually the most difficult one to talk about.
It's very simple, they are the strongest, backed by the Wanda Group, and have resources in almost every aspect.
It stands to reason that this difficult bone should be gnawed first, and the other two will have an easier time talking.
But Xu Jia did the opposite.
Eat Wanda first, of course it will be easy to talk later, but Jiaxing has also fallen into the bottom line, and has become the one who asks for help.
It's not like it is now, it has attracted Hengdian Group and Penguin Video.
Jiaxing is the leader of this temporary alliance. Even without the participation of Wanda Films, changing another company, with less effect, can still achieve the goal.
In other words, Wanda has no irreplaceable status.
On the contrary, Jiaxing, as a company connecting the other three parties, occupies a greater right to speak.
Mr. Liu was obviously aware of this, and his face was a little embarrassed: "I think the real agreement is better if we sit down and discuss it together."
Right now Wanda is fighting for the number one everywhere, and Mr. Liu is busy uniting Jiaxing in order to enter the entertainment industry, but it is difficult to accept the alliance dominated by Jiaxing.
"Of course, then wait another half a month. On July 31, I will meet with people from Hengdian Group and Penguin Video in Jiaxing."
Xu Jia didn't care about Mr. Liu's pettiness at all, but he still put the meeting address in Jiaxing.
July 31?
While thinking about the role of this time, Mr. Liu nodded in response to Xu Jia's proposal.
Regardless, the surface work is unbreakable.
Wait until Mr. Liu leaves.
Miao Yuqing just walked in, puzzled and said: "Brother Jia, why don't we strike while the iron is hot, but wait until July 31st, aren't you afraid that after Mr. Liu returns, he will contact the other two companies alone to restrain us?"
"No, our small size has the advantage of being small, that is, it is not an obvious threat. The other two will not allow Wanda to dominate, and delaying time is more beneficial to us."
Xu Jia had a faint smile on his face, taking no time to rush: "After all, July 30 is the day when "Langya Bang" will start broadcasting."
Not only "Langya Bang", but also "A Thousand Bones of Flowers" followed half a month later.
The latter is more of a depth charge.
After all, compared to the former, "A Thousand Bone of Flower" has higher commercial value and more film and television peripheral products.
What he has to do is to use Jiaxing's best content to make a voice that belongs to Jiaxing.
He wants to tell these capitals.
In the film and television industry, although money is very important, content is always king!
...
After Mr. Liu left.
Sure enough, as Miao Yuqing expected, she called the Hengdian Group and Penguin Video one by one.
There is only one meaning behind the words.
Compared with Jiaxing, they are all outsiders, and they should stick together.
Even Mr. Liu's meaning was more extreme than what Miao Yuqing had guessed.
The stage has already been set up for Xu Jia. As long as Wanda Pictures kicks off Xu Jia and makes good use of its own resources and this platform, it can cooperate with countless content providers.
Jiaxing instantly changed from a leader to a vassal.
It's just that the people from Hengdian Group and Penguin Video didn't agree, they just decided to wait and see.
"Yong'an, I think Mr. Liu of Wanda Films just made a good suggestion. No one can do the content. The platform is the most important thing." Xu Tianfu said.
"In Hengdian, you should know how many film and television works can be produced every year, and how many of them can make money? Can it generate benefits? Others can say that the content is good, but we can't."
Xu Yongan breathed a sigh of relief, and said in a deep voice: "More importantly, what I value is not Jiaxing, but Xu Jia. In Huaxia, whether the project can be completed or not depends on the ability of the executor."
"Jiaxing can grow to this point in a year, thanks to Xu Jia's contribution, and the development of film and television peripherals is a desert in China. Can ordinary people develop it? Only extraordinary people can achieve this kind of feat. Ask yourself if Xu Yongan With this courage and ability, all you can do is to choose the right person and drink the soup."
"Uncle Tianfu, sometimes you can go the wrong way, but you must follow the right person."