Chapter 864 Annual Meeting Speech

In this exclusive interview at the Fortune Forum, Qu Li talked a lot with reporters, covering smartphones, Internet e-commerce and cars, and talked about competition and cooperation, as well as internationalization. He was asked whether he would conquer the world after conquering the Chinese market, including his views on Amazon.

The foreign reporters were half sincere and half murderous. Qu Li communicated with "sincerity": there is no difference between China and foreign countries. He started his business with the mentality of serving consumers in various countries. He never thought about conquering the market of any country. He and Bezos are not very familiar with each other, but Amazon is a great company.

The subsequent impact is still relatively large. There are many discussions online. Qu Li now even looks down on Google's driverless cars. He is too arrogant.

However, after a closer look, it seems very reasonable. Qu Li's words are clear and logical. It is indeed difficult for autonomous driving to land. The pure electric car that turned around on the spot by Geometry Future has not appeared until now. Isn't it because the cost is too high?

Some people also suspect that Qu Li is bragging. Baidu's driverless car has been on the highway, and Honor and Geometry Future have not shown anything convincing. It is easy to shoot short videos, but the main focus of Geometry is safety, reliability, comfort and intelligence, which does not include automation.

Automation will become a selling point in the future. Now the main focus is ADAS advanced assisted driving and active suspension. Only when the technology is good enough will it be opened as a value-added service.

Well, in fact, Honor Weizhi's autonomous driving chip is still under verification. After all, in addition to the production process of a car-grade chip that must comply with car regulations, the developed chip usually has to go through a 3-5 year verification cycle.

Weizhi's autonomous driving chip is developed based on Spreadtrum Kirin chip. It was originally expected to complete the verification process and start mass production in the second half of next year, but Tesla Model 3 has started to sell to the public. If Geometry Y6 waits until the end of next year, it will be equivalent to giving Tesla a year. It can only force both teams to speed up the progress. If it doesn't work, it can only reserve the hardware interface.

The reason why Qu Li interfered with the work of the technical department is that although their autonomous driving chip is advanced, after the release of Google Transformer, the logic of the autonomous driving deep learning algorithm has undergone a huge change, that is, the direction has changed. The potential of this chip is limited, and there is no need to invest a lot of cash.

Encountering this kind of thing, Qu Li was very depressed. The main force adjusted its direction, and a team had to stay to optimize the existing hardware.

In addition, the automatic driving function package that was originally prepared for charging can only reduce the difficulty now, which is equivalent to developing only L2+ level automatic driving, and only Tesla's EAP enhanced assisted driving function package.

Various changes are constantly happening, and the investment is wasted. It can only be adjusted continuously. Qu Li often has a headache, so he simply gave up the advance publicity, settled down, recovered some losses, and waited for a better publicity opportunity.

The Fortune Forum ended here, Ma Yun left and flew to South America to have lunch with the Prime Minister of Argentina. Some people described him as being busier than the general manager this year and a civilian diplomat. Qu Li began his farewell journey.

"Jumei has developed from a Taobao online store to today, and has become the current Shiguang Jumei. The whole process seems like a dream. Every different choice may cause Shiguang Jumei to die prematurely and not be as strong as it is today." Qu Li began to "recall the bitterness and think of the sweetness"

"Shiguang Jumei can be what it is today, it is inseparable from the efforts of everyone in the company, but I don't want to praise anyone today, but I want to make more explanations about the future, so that comrades with ideas know the direction of their efforts."

Qu Li said slowly: "Everyone knows that I prefer to screen talents rather than cultivate them. Geniuses don't need to be cultivated, but talents do."

"The genius I'm talking about is not the kind of Einstein, but a self-driven person who knows what he wants and takes the initiative to put it into practice."

"I hope Shiguang Jumei is such a corporate organization with the ability to self-iterate and evolve. This ability can only be given by the geniuses of our company. If you can't do it, it will inevitably decline naturally. This is the law of nature.

So don't think about staying in the company for a lifetime. Everyone must have a sense of crisis. Maybe If Shiguang Jumei goes bankrupt one day, just like Yahoo, what will happen to your mortgage and car loan then..."

"Don't think I'm joking, you must be aware of the various changes in the social environment and the stage of enterprise development. Although I don't think Ali, Amazon and us are competitors, in fact there is a competitive relationship. We will inevitably have various conflicts with them. This is inevitable..."

"If this is the case for enterprises, what about between major countries? I won't expand on this aspect. We should not only pay attention to the bigger the wind and waves, the more expensive the fish, but also pay attention to the fact that becoming an open and inclusive multinational company is our only choice. "

"In addition, Shiguang Jumei's name has changed, but our company's positioning has not changed. It is a technology and service company based on the supply chain, so don't confuse the primary and secondary. "

"Qu Li finished speaking at Shiguang Jumei, with rich connotations and reverie. At this time, he once again emphasized the importance of e-commerce retail, supply chain, and Shiguang Cloud Search, and reduced the weight of Shiguang Financial Services, Shiguang Culture and social games. Private brands are dispensable.

At the same time, he also emphasized the core values ​​of Shiguang Jumei: adhere to long-termism and do difficult but correct things. At this time, Shiguang Jumei's e-commerce retail business and logistics services are far from perfect and need more efforts.

At Honor's annual meeting, Qu Li made some of his remarks more obvious. As a consumer electronics product, they have suffered too much injustice overseas. There is no normal competitive market environment in North America, Japan and South Korea. Therefore, how to deal with conflicts in various complex situations has become a compulsory course for Honor's marketing department.

Honor faces competition from Apple in almost all its strong businesses, including smartphones, tablets, watches, headphones, and computers. It is the only company that dominates the fields of drones, balance/scooters, and Ebikes. It has also launched a new sub-brand, Segway, and included these products in it, which is under the charge of Wang Tao from Pengcheng.

Fortunately, the global sales channels have made Honor's computer business develop very well, especially notebooks. Win10 tablets and Honor mobile phones are more perfect for use. Including the new system improves the interconnection and interoperability with smart home products.

Finally, Honeycomb Energy's investment in power/energy storage batteries, virtual power plants and photovoltaic industries (Longi's largest shareholder) now has a virtual power plant project for consumers, that is, the integration of home photovoltaic power generation and storage, plus a large-scale energy storage system, using a distributed energy solution...

In general, Time Jumei needs to be rooted in reality, and Honor is a future-oriented company... (End of this chapter)