Chapter 862: Fight

The global procurement network of Shiguang Jumei has been basically built, and it has participated in the preparations for the import expo of relevant departments. Jumei Logistics cooperated with TNT to establish a global logistics network and bonded warehouses in most bonded ports around the world.

With the technical support of Jumei Logistics, TNT realized information-based office and connected to the "Global Logistics and Express Cooperation Network" built by Jumei, and finally turned losses into profits. The company's market value is close to 10 billion euros.

In Europe, the United States and Southeast Asia, many small logistics and express companies have joined their network and cooperated with sellers from Shopee and Shopify. The skyrocketing business volume in recent years has facilitated the smooth progress of cooperation.

Domestic and foreign media unanimously believe that Shiguang Jumei and Amazon will eventually have a battle. Amazon has established extremely high thresholds in North America, Japan and Germany with its self-built logistics. Shiguang Jumei has successively received traffic support from Facebook and Google in the United States, and has never brought real pressure to Amazon.

In addition, Shopee has been constantly testing in Europe, Japan, South Korea, and Southeast Asia, but unfortunately the effect is sparse. Jiang Fan can't use the extremely low price of Pinxixi after all. Fortunately, he did not change his strategy in time, invested heavily in Coupang, became the largest shareholder of this Korean website, and invested in IT and logistics technical support.

On the other hand, Jiang Fan opened an Australian site. Most of Australia's goods are imported from China, and the tariff has been reduced to zero. The consumption habits are similar, and there is no strong competitor, except Amazon.

Amazon has accelerated its internationalization this year, continued to invest heavily in India, opened an Australian site, and acquired the largest e-commerce website in the Middle East, souq...

So the competition between the two companies came unexpectedly in Australia. Their foundations are similar. Whether it is Qu Li, Lu Qi or Lin Bing, they all want to fight this battle. Bezos may have similar ideas and began to deploy troops.

Since we have to fight, we will go all out. Lu Qi, Da Dongzi, Xu Lei, Jiang Fan, Zhou Ting, Tobias Lutke, head of Shopify, and others have formed a working group that can mobilize most of the company's resources to start the war.

The outside world obviously doesn't know what they are doing. In the second half of 2017, Shopee's investment was concentrated in Australia, starting from building its own logistics and distribution system to increasing the full hosting model. Even WeChat and Instagram have increased their publicity and promotion activities here.

This is not a fair duel. Although Amazon has established membership services and music and video websites, Shopee is cheaper and has lower costs. There are also more traffic entrances. It is also a waste of money, and in the end it depends on everyone's efficiency.

First of all, we must know a fact that the gross profit margin of European and American e-commerce is generally above 30%, and the gross profit margin of domestic e-commerce companies is generally around 15%. How to make money with a lower gross profit margin? Of course, find ways to improve efficiency.

For example, the middle platform organization was born to improve the efficiency of the enterprise. In this regard, Jumei is really not afraid of Amazon.

Even if they are both English-speaking countries, Australia is a rural countryside in the eyes of Americans and a developed country in the eyes of Chinese people, so sending domestic people there to work should be a good job. On the contrary, Amazon's executives may be "exiled" to Australia.

If the fight breaks out in Australia, then don’t give up the Middle East market. Qu Li selectively gave up the Indian market. WeChat and Instagram’s promotion focuses on Asia Pacific, and almost selectively gave up Indian market. So in Southeast Asia, the Middle East market share is very high.

It’s not that WeChat and Instagram don’t have Indian users, but this is not the focus, and the investment is not large. Anyway, even if there are more Indian users, it is difficult to monetize. Shiguang Jumei’s family is not rich, so it must give priority to the market that can make money.

There have been reports that domestic competitors want to target Shiguang Jumei, and Lu Qi and others are busy expanding their territory overseas. They really have no time to deal with these people. Besides, WeChat is on sale. Can Meituan and Didi really leave the traffic of Shiguang and Guge?

It’s hard to say for Meituan. Didi and Byte have already started internationalization. Entrepreneurs born in the 1980s yearn for the world, and Shiguang Jumei has opened up a relatively mature path, setting up an international headquarters in Singapore to expand business and take advantage of the domestic engineers/programmers bonus.

Compared with Mahua Teng and Li Yanhong, the generation born in the 1970s and leading the team born in the 1980s, they are a little hesitant; the team of young people born in the 1990s led by the generation born in the 1980s will be more courageous and fearless, and each generation of entrepreneurs will be stronger than the previous one, so that the industry will continue to progress.

Being young also means not respecting authority and established rules of the game. Qu Li never mixes in circles, nor does he form his own circle. He is a bit different.

Instead of focusing on the petty and petty, Qu Li pays attention to Galaxy Power. Suzaku II launched again in November and continued to be successful.

SpaceX jumped directly to the nine-engine Falcon 9. Galaxy Power went from one engine, three, six to nine, slowly accumulating data and experience. It is not easy to make mistakes, but it also consumes more funds. Fortunately, Qu Li is not short of money.

This time, Qu Li took the campus recruits to watch the launch process of Suzaku II through live video at the joint training base. Galaxy Power has only launched two rockets this year, and will double next year, striving to launch once a quarter.

Whether it is domestic, Hong Kong, or Southeast Asia, there is a large demand. As long as they are willing to take risks, they don't have to queue up. Galaxy Power has too little experience in success, and it needs to slowly accumulate credibility. This involves future premiums. If Galaxy Power is not only expensive but also risky, it will easily lose its market competitiveness.

Although Qu Li is not sensible, since he is engaged in this industry, he has learned a lot. He knows that there is also an aerospace insurance consortium in China responsible for insurance business for satellite launches.

Qu Li may not necessarily participate in the joint training for campus recruitment in the future, so this time he pays special attention to it. He summarized his management experience in the past few years and finally recorded a video and uploaded it to the company's intranet. At the same time, a statistical analysis and return visit were made on the growth of campus recruits who participated in the joint training.

The promotion opportunities of newcomers depend on the development cycle of the enterprise. In the high-speed growth period, it is okay and there are many opportunities. Once the company's business is stable, young people will not have many opportunities.

A person's achievements are often really related to fate. If Ma Yun was born ten years later, there would be no Ali. If you were born ten years earlier, you who see these words, you might have another more successful life.

A lot of research has been done at home and abroad. In order to maintain the vitality of the enterprise, it is necessary to establish an open system that can continuously obtain energy from the outside world. Qu Li hopes that both Shiguang Jumei and Rongyao can "get rid of the old and bring in the new", so he can only give more "newcomers" opportunities and drive away a group of "old people", which is very cold-blooded and realistic.

It was fine when Qu Li was there. After handing it over to professional managers, they will naturally unite more old employees of the company to consolidate their own positions in order to protect their own interests. This is an obvious thing. Fortunately, he did not just leave. The establishment of these systems is a long-term game process. Qu Li is still young and has time! (End of this chapter)