Chapter 854: Competition Methods

The international smartphone market is dominated by three giants. After the Sino-Korean conflict, the domestic market is dominated by two oligopolies. It is not that anyone is targeting Samsung, but with the rise of Juhua and OPPO, and the continued survival of Nokia, Samsung has little competitiveness in China.

Originally, Juhua Factory had enough technical accumulation to replace Samsung, but Yu Dazui was very ambitious. In an interview, he said: "We will definitely become the king of a field when we enter it. If we don't do it, we will definitely become the boss of this field." Then he boasted that he would surpass Honor in three years, Apple in four years, and Samsung in five years. As a result, Samsung collapsed and Honor took over.

After Qu Li retired, he said again: "I am not afraid of Qu Tianming, so why should I be afraid of his little brother?"

"What does Honor have? Iron Man, Hulk or Doctor Strange?"

"We can do what they can do, and we can do what they can't do..."

"Honor phones are not much else except expensive. Oh, and there are gold watches and watch straps co-branded with LV, which are all fancy and not wear-resistant at all..."

Well, gold is indeed easy to wear, which is not slander, but it is obvious that Yu Dazui is targeting Honor.

Just like the Chrysanthemum Factory's targeting of coarse grain phones, many fans are unwilling to admit that Xiaomi was established for more than a year, and Yu Dazui started to target Xiaomi. After all kinds of ridicule, it was a "pixel-level" imitation, including the product's promotional copy, such as: The best thing is about to happen...

Yu Dazui also wants to learn from Honor, but although the press conference is wonderful, how many fans watch the press conference? Product innovation is always the foundation, and the rest depends on channels and advertising.

Honor's offline stores in China include direct stores, specialty stores, authorized stores, etc., and now there are more than 20,000 stores. Moreover, direct stores have opened in prefecture-level cities, becoming a kind of landmark building, which can enhance the "aesthetics" of the entire business district. Well, this seems a bit metaphysical, maybe it is the psychological effect of fans.

Honor is probably a combination of Sony and Apple, a fashionable black technology product line. It is not only an important participant in AOSP, but also drives the innovation of smartphones, including fingerprint recognition in the past, APU now, 3D structured light facial recognition, full screen, etc.

Yu Dazui said that the Chrysanthemum Factory has everything that Honor has, which is not bragging, but fans think that Honor is a pioneer, creating something out of nothing, and the Chrysanthemum Factory is just an imitator, and can only imitate the "form" but not the "spirit".

Yu Dazui doesn't know what "spirit" is, but he understands "Saturation Attack Marketing Method", which many pollens cannot accept. This marketing method can be refined and condensed into one sentence: A lie repeated a thousand times becomes the truth. Anyone who has read this book knows that the marketing team of the Chrysanthemum Factory has a kind of perseverance that will not give up until the goal is achieved, and they can do whatever it takes to achieve the goal.

Qu Li was attacked by negative online public opinion. It is difficult to answer whether the Chrysanthemum Factory was involved, but it is certain that these things did not happen naturally. It is meaningless to explore who is behind the scenes.

First of all, attacking Qu Li can hit Glory, Time Jumei and Future Geometric, so Dadongzi, Ma Yun and Lei Jun were attacked one after another. The founders represent the companies to a large extent. After Pinxixi went public, Huang Zheng retired at the height of his career and was able to know the opportunity. As for Mahua Teng and Li Yanhong, they are likely to be isolated from the Internet that ordinary people are exposed to, and they do not see negative information, or they do not have time to see it.

As long as Qu Li is knocked off the altar and turned from the pride of the country into a "money-making machine", "capitalist who does not let go of any penny", "monopolist" and "comprador", you don't have to believe it immediately. The power of communication lies in long-term repeated brainwashing. If you don't believe this view this year, what about next year, and the year after? After five years, you see so many people repeating "the same fact", and you still don't believe it? If you believe it, you can at most not buy Qu Li's products. Even if it is a rumor, it will not cause you any loss.

Therefore, Qu Li is the biggest weakness of Shiguang Jumei and Honor. This is an indisputable fact. Qu Li sacrificed himself to achieve the company.

Now Honor and Shiguang Jumei have launched ESG publicity, which is to jump out of the constraints of technological competition and compete with friendly companies in another dimension.

Here we have to mention Mou Di, because: "How can a company that is not good to its own employees be good to users?" The treatment of front-line or grassroots employees can see the bottom line of a company. No matter how much you brag, it is not as convincing as increasing the ordinary base salary.

Honor is good to its own employees and suppliers. It can pay for equipment for suppliers, provide technical and management training, and lead supply chain companies to promote the common growth of the entire society. Such companies are unmatched in China at this stage.

Central Finance even made several programs to introduce Honor's ESG governance system, and then used it to prove the role of high-end manufacturing in promoting the entire national economy, and ultimately to illustrate the practical significance of the "Made in China 2025" plan of the National Institute of Materials.

Although this is not to praise Qu Li, it actually played a role of "support" when Qu Li was attacked by public opinion.

However, when dealing with online public opinion, Honor always adheres to the principle of not actively attacking friendly companies, which is somewhat passive. It hires Internet trolls only to maintain its brand image. However, destruction is better than construction. Fortunately, Honor has ESG. The domestic smartphone industry chain benefits from Honor far more than the Chrysanthemum Factory.

No matter how the Internet trolls slander, Honor's technical strength and user experience are always recognized by the market as the "Android King". Then they changed their words and said that Honor is Kunlun OS, which is based on AOSP magic modification, not Android.

If it's not Android, what is it? It's a self-developed operating system. Oh! Then you have to buy it. So it's not a good thing to admit or not admit that Honor's flagship phone is the king of Android phones in China. Moreover, Honor controls KMS. With the support of Time Jumei, WeChat, Instagram, Gu Ge search, news, browser, Zhihu, Jumei, Juhuasuan, and many other apps are heavily dependent on KMS, even including Heroes of Might and Magic and Peace Elite, which are popular and excellent. At this time, what will mobile phone companies choose? Chrysanthemum Factory can develop HMS, but Time Jumei and Kingsoft do not support it.

Microsoft originally pushed the edge browser with its self-developed browser kernel by bundling it, but Google YouTube found a way to "not support" edge, forcing Microsoft to give up self-development and choose Google Chromium kernel.

Unless Chrysanthemum Factory can win over other mobile phone companies and put pressure on Time Jumei together to force Qu Liluqi to compromise, there is really no way to break the cooperation between Honor and Time Jumei. Just look at Google GMS to know that GMS is bound to Google's apps and services. There are alternative products on the market. Why does it affect the sales of Chrysanthemum phones overseas?

The combination of Honor KMS (Kunlun Mobile Service) and KCM (Kunlun Message Push Service) has really improved the experience of domestic mobile phone users and narrowed the gap with iOS.

However, Honor's behavior of being both a referee and an athlete still aroused dissatisfaction, and a certain company reported Honor's monopoly behavior to the relevant department.