2009 Established Status
In the summer of 2014, "Interstellar" thriving in the North American market, easily defeated a comic-adapted superhero movie to create good results, and was firmly seated as the champion of the summer. Since the beginning of the year, the first weekend box office exceeded 100 million works. Unfortunately, it was still hindered by word of mouth. The subsequent box office growth slowed down significantly, and unfortunately it failed to surpass "Interstellar".
The Chinese market has shown a different look. A series of comic hero movies headed by "Captain America 2", "X-Men: Days of Future Past", "The Amazing Spider-Man 2" and "Godzilla" still have a strong reputation. Appeal, maybe the final box office figures did not make history, but the popularity of the opening weekend can be guaranteed, and the bottom line of the market still gives enough support, and works such as "Interstellar" that rely on word-of-mouth to complete the counterattack are still a few.
"Transformers 4" has always had an unparalleled strong appeal in the Chinese market. The previous series of trilogy swept the box office of 1.8 billion yuan here. As early as 2011, when the market had not fully awakened and matured, the third installment The box office of the film has already exceeded the threshold of one billion. Now the fourth film is coming strongly, and it even came to China to shoot, which has an innate advantage. All of these make the film the most popular work in the summer of China.
Although "Interstellar" only collided with "Transformers 4" in the third week of its release, don't forget that the overall laws of the Chinese market are different from those in North America.
First of all, imported movies can only be released in the Chinese market for 30 days, and it is not an easy task to renew the key; word-of-mouth works in North America can last for a long time, and the release cycle can even last for six months. It is rare, because the box office energy of most works has been exhausted in the first three weeks, and even some works have a cliff-like dive in the second week of release, and then the filming rate of major theaters in the third week is also an avalanche. Cut off, you don't even need to wait until the fourth week, you may not see the lineup.
Secondly, the box office curve of "Interstellar" is not very common. The box office data of the first week is a trend of rising, and the box office of the second week is even higher than the box office of the first week, which also means that the box office of the third week is very large. The degree will determine the total box office of this work in China, and then the secret key will expire in one week - no matter how good the word of mouth, no matter how widely spread, no matter how strong the stamina, the audience will not be able to watch this work in the cinema, then It means that production companies and distribution companies are likely to be unable to continue to strive for benefits.
It is against this background that the head-on collision between "Interstellar" and "Transformers 4" is full of countless possibilities, and naturally creates a hot topic!
"Transformers 4" lived up to expectations, and by continuously breaking records, it strongly declared its unparalleled sturdy appeal in the Chinese market, even if Renly visited the magic capital, he was still defeated.
Midnight show, 20.8 million RMB, the first in history, surpassing "gravity".
first day of friday,
176 million RMB, the first in history, surpassing "gravity".
In a single day on Saturday, 254 million yuan, the first in history, surpassing "gravity".
On a single day on Sunday, 231 million yuan, the first in history, surpassed "gravity".
On a single day on Monday, 121 million yuan, the first in history, surpassed "gravity".
On Friday, June 27th, "Transformers 4" officially premiered, and it swept 681.8 million yuan over the three weekends, more than the box office data of "Interstellar" premiered on the first five days. More than twice as much, it made a strong debut with a posture of completely refreshing the historical record of "gravity".
When the curtain came to an end on June 30, the end of June was officially announced and July was coming. "Transformers 4" swept over 800 million yuan in just four days, breaking through 100 million and 200 million the fastest in Chinese film history. The gestures of 700 million and 800 million broke out an amazing energy that made the entire market tremble, intuitively and powerfully showing the endless huge potential of the Chinese film market to all film production companies around the world.
Seven months ago, the birth of "Gravity" was shocking. The first work in the history of China to exceed 2 billion yuan attracted countless attention; seven months later, "Transformers 4" was refreshed strongly. All records have once again proved that the success of "Gravity" in the Chinese market is not a flash in the pan.
More importantly, the first three works of the "Transformers" series also received mixed reviews in the Chinese market. The voices of support and opposition were endless and tit-for-tat, which was consistent with the North American market; but the market charm did not decline but rose. It is better than one, which also proves that the mass base of commercial movies in the Chinese market is gradually stabilizing - the box office figures of comic-adapted superhero movies are also important evidence.
In the face of the sweeping trend of "Transformers 4", the market share of "Interstellar" suffered a fatal blow: the film placement rate dropped to below 30% in an instant, which once again proved the immature side of the Chinese market - all The film layout has not been able to follow the laws of economics. Instead, it is somewhat arbitrary. The ups and downs of the film layout curve make it impossible to start. However, the film layout rate of "Interstellar Crossing" has not directly fallen below 10%, which is already a strong word of mouth. An important performance in the box-office market, a fortune among misfortunes.
Nonetheless, "Interstellar" continued its box-office growth by relying on the troika: Word of Mouth, Nolan, Renly.
In the four working days before Friday, before "Transformers 4" detonated the market, "Interstellar" ushered in a wave of movie viewing frenzy, and again harvested 250,000 in just four days The box office data of 10,000 yuan, and the average daily box-office data is more than 60 million. Such a situation is unbelievable for a work that has entered its third week of release. The energy of the troika is gradually showing its power.
Then, the frontal collision of "Transformers 4" and "Interstellar" came!
On Friday, 83 million yuan.
On Saturday, RMB 102 million.
On Sunday, 95 million yuan.
boom!
Who can think of it? Under the comprehensive crushing of "Transformers 4", "Interstellar" still broke out the incredible box office pulling ability. The power of the troika is far beyond imagination, especially the collision of "Renly and Nolan" , a strong chemical reaction erupted on the social network, and it really makes people believe that after excellent word of mouth and correct marketing collide together, the market potential is unimaginable!
The two films also joined hands to create history, and this moment appeared on Saturday: for the first time in the history of the Huaxia film market, the two films had a single-day box office break of 100 million. Appeared, but unexpectedly made history in June!
Even if "Transformers 4" swept the countless box office records in the Chinese market, the box office of "Interstellar" did not collapse as expected, which also proves one point - compared to publicity and marketing, excellent word of mouth It will always be the strongest weapon to pull the box office.
Although in the North American market, the bombardment of countless visual effects commercial blockbusters has caused the market to experience aesthetic fatigue. The box office data of "Captain America 2" and "X-Men: Days of Future Past" have not been able to detonate the market, including "Interstellar Crossing". The same is true for the premiere weekend of "; but in the Huaxia market in the initial stage of market development, the word-of-mouth law can still work - the only thing to consider is that word-of-mouth preferences in this market are temporarily elusive.
In the end, the third weekend box office of "Interstellar" reached 280 million yuan, and the cumulative box office of the three-week release also reached 1.63 billion!
Such an excellent performance has also kept the Huaxia market positive. In the last week of the work's release, the cinema lineup rate has successfully recovered to 35%, and even a small amount of "Transformers 4" film lineup rate has been diverted. This is also the first time in history, which can be called a miracle.
When "Interstellar" ended its release in China, the film's total box office reached 1.8 billion yuan.
In the face of such numbers, all news media have expressed their embarrassment:
Judging from the box office trend of "Interstellar" in the fourth week, although the decline curve is very obvious, the overall performance is still particularly gratifying. It can be seen that the market still has more potential to be tapped and exploded. If you can renew the key month, then it may not be impossible to hit the box office of 2 billion yuan in the end. Warner Bros. did indeed submit an application, but unfortunately it failed to pass, and the film had to go offline. The total box office figure stopped at 1.8 billion yuan, which undoubtedly became a pity for the Chinese film market in 2014.
According to rumors, the main reason is that the extension of the secret key was not approved because of the local film protection month in July, but whether it is to protect local films, or do you think the box office stamina of "Interstellar" can't break out of the siege, then you can't do it. Got it.
In any case, the total Chinese box office of "Interstellar Crossing" settled at 1.8 billion RMB. According to the exchange rate at that time, the total was about 270 million US dollars!
By the way, "Transformers 4" was dragged down by the sluggish word of mouth after all. It failed to hit the 2 billion box office. The total box office was fixed at 1.985 billion yuan, which is 320 million in US dollars. It was not able to break the highest record held by "Gravity", but it still easily topped the 2014 Huaxia annual box office championship.
In fact, the box office figures of "Interstellar" are equally astonishing. It surpassed "Avatar" and "Thailand in the Embarrassing Journey" and became the third runner-up in the history of the Chinese market, only behind "Gravity" And "Transformers 4", such a result is already appalling, but it has not been able to break the record, but the number is the number, and the figure of 1.8 billion yuan is still enough to make other competitors look up.
what does that mean?
What it means: Renly has truly established itself as a No. 1 box office superstar on a global scale!