Chapter 272 Qiansheng Commercial Building (for Subscription)
Since the pedestrian street is a one-way street from west to east, Du Xiaobing drove a black Santana around from the south, turned north near the east gate of Baotu Spring Park, and came to the old west gate of Quannan.
This is the west end of Quannan Pedestrian Street, and it is also one of the most prosperous commercial road sections.
Just like the last time I came here, the car parked in the parking lot in front of the Sanlian Building. Lv Dong and Du Xiaobing got off and walked east. There was a two-lane road separated from the Sanliang Building, and the green construction site fence occupied the area. On a construction site with an area of nearly 100 mu, a four-story concrete commercial building rose from the ground, and the green gauze was being removed, revealing the light blue brick exterior wall inside.
The commercial building adopts the latest design. On the side facing the pedestrian street, there are large floor-to-ceiling glass windows. Through the gap between the construction site enclosures, you can see the transparent glass curtain wall outside the main body of the first floor.
Stores designed in this way are undoubtedly more suitable for businesses to do publicity. If they are popular, they are more likely to attract passers-by.
Most of the business of Lu's Catering Company in Quannan is handled by Du Xiaobing, the experience is accumulated, and the people are tempered.
Lao Du is no longer the business idiot he used to be, he has more or less experience.
On the east side of the parking lot in front of Sanlianmen, find a granite isolation ball and sit down, look at the commercial building with more than half of the decoration on the outer wall on the east side, and say to Lu Dong: "It's just right here for our store, this building hasn't opened for rent yet. , the shops on the side facing the pedestrian street are not small in size, the only disadvantage is that the rent is relatively expensive.”
Lu Dong sat on the granite isolation ball next to him: "There is nothing to say about the advantages of the Ximen side. The east side of the pedestrian street is the residence of provincial units, the west side is the real business district, the north side has Quannan Square and the electronic market, and the west side has Baotu Spring, Daming Lake in the north, countless shopping stores and Furong Street in the east, today is not a weekend, and it is still in the morning, so there are a lot of people.”
Every city has a representative street, and there will never be a shortage of people on this street. Quannan is Quannan Road Pedestrian Street.
Du Xiaobing looked at the granite sidewalk and counted silently for a while, then looked down at his watch, and said, "In ten minutes, there were hundreds of people in the past, most of them were young people."
Older locals rarely come to the commercial street to join in the fun.
During the preliminary investigation, Lu Dong obtained a lot of first-hand information, and said at this time: "Old Du, this is our first choice!"
Du Xiaobing also had an idea: "Don't you often talk about the effect of commercial agglomeration? Our hot pot, Malatang, and Burger King are all on the first floor of this commercial building, and they are directly connected together. Isn't it better?"
Lu Dong nodded slightly: "I think so too. The mainstream consumers of our three stores are young people and family customers. We are not doing high-end hotels, but mass catering. The more lively and crowded, the more attractive we are. .”
In terms of criteria for choosing a business district, on the one hand, the restaurant’s own market positioning must be considered, and on the other hand, the stability and maturity of the business district must be considered.
The market positioning of restaurants is different, the customer groups they attract are different, and the choices of business circles are also different.
Pedestrian Street is a very mature business district, but it is impossible for every place to be a gathering point. A single restaurant opened in one place alone will not be as effective as opening multiple shops together.
The business district is determined to be on the pedestrian street, and the specific location should also consider the flow of people.
There are lanes on the pedestrian street, which is a one-way line from west to east. From east to west, you have to take the south road. There are two bus stop signs on the south side, one at Heihu Spring and one near the east gate of Baotu Spring Park. From the east gate of the park to A short walk to the north is this commercial building, not to mention that there are countless buses leading to Baotu Spring on the west side.
This commercial building is a little to the west at the intersection of Ximen Crossroads. The East-West Road is a pedestrian street, and the North-South Road is called Minghu South Road.
As the name suggests, this road leads directly to the main gate of Daming Lake.
Therefore, most people on the pedestrian street must come from the west, and the south of the road is full of small shops, which are not suitable for large restaurants. The first building on the side of the road is the Sanlian Commercial Building, which is mainly a home appliance store, and the second building is the Qiansheng Commercial Building under construction. , The store clusters are opened here, and the large flow of passengers may be stopped here.
If the business is good after the store opens, the business of the same type of fast food restaurants within a range of one or two hundred meters to the east may drop a lot.
Lu Dong chatted with Du Xiaobing for a while, and Du Xiaobing's cell phone rang. After chatting for a few words, the two went to the east side together, and entered the construction site through a door there.
They were received by a deputy manager of the project developer Qiansheng Real Estate Development Company, who Du Xiaobing contacted through his family relationship.
"Hello, Manager Wang." Du Xiaobing warmly shook hands with him and quickly expressed his intention.
Manager Wang asked someone to bring a hard hat, and led the two of them directly into the building.
"This is the first project developed by Qiansheng Company on the pedestrian street." Because the person who entrusted the relationship is quite a face, Manager Wang also briefly introduced: "The commercial building has four floors, with a total area of more than 50,000 square meters. Mi, the fourth floor has been leased by New Century Cinema Company, and will build the largest and most advanced multiplex theater in Quannan. Quannan Pedestrian Street has always been called "Xi Re", and when the commercial building is completed and opened, this area will become Quannan City. The hottest business district in the district.”
Entering the commercial building from the east and walking among the shops, Du Xiaobing said truthfully: "The location here is really good, Manager Wang, it's not easy for you to get this land."
Manager Wang smiled and said nothing. The big boss of the head office has many old comrades-in-arms with excellent relationships, which is enough to ensure that the company can obtain a relatively fair competition environment.
Lu Dong looked at the shop without saying much, and his eyes frequently fell on the word "Qiansheng" in some places.
When the New Year was approaching last year, he received many business cards, one of which said Sennan Qiansheng Company.
Are the two related?
Passing through a large open area, the three of them came to the south side of the commercial building facing the pedestrian street.
The shops here are much larger than those on the east side, and many of them are not completely separated, like an open shopping plaza.
Many workers were installing water and electricity. It was inconvenient in the past, so the three of them stood in the aisle covered with marble tiles and watched.
The side facing the street is an open structure for the time being. At a glance, it is 3,000 square meters.
It is conceivable that when all the fences on the construction site are removed and the store opens, it will naturally attract the attention of pedestrians on the side of the road.
Lu Dong asked in Mandarin as much as possible: "Manager Wang, the shops are still not separated, how big are you going to make?"
Manager Wang said with a smile: "Look at the later leasing situation and customer needs." He added: "The shops here are only for rent and not for sale. Although the investment promotion work has not officially started, many customers have come to inquire."
Lu Dong believed this because the location was so good.
To exaggerate, even if a shed is built with broken mats in such a location, there will be no shortage of tenants.
Manager Wang thought of the previous phone call and asked, "I heard that you are in the catering business?"
The two of them were young, so he didn't despise them at all, because the person who called and introduced them was very reliable.
Lu Dong said directly: "Do chain restaurants." He took the initiative to go west and came to the west side, where the escalator was being installed: "Manager Wang, I have three different types of chain restaurants. Your rented shop here is open, the area is about 200 to 300 square meters, the best location is a little west..."
Because it was introduced by an acquaintance, Manager Wang thought for a while and said: "The store near the west is planned to be a little smaller, about 200 square meters, and further east, we can plan two large stores of about 300 square meters. Based on such figures, your possible leasing area will be as high as 800 square meters."
While talking, someone came from behind and seemed to be looking at the shop too. When they saw Lu Dong and his party, they paid special attention for a moment.
Lu Dong also looked at the other party slightly. The leader was a middle-aged man in his forties. He spoke Mandarin quite standard, and seemed to have a Beijing flavor.
Under the leadership of another person, these people looked around and left first.
"There are quite a few people looking at the store." Lu Dong asked intentionally.
Manager Wang smiled and said directly: "Those people from Guangmei Electric are planning to open their first store in Quannan. Qiansheng Commercial Building is next to Sanlian, which is convenient for them to sing against Sanlian."
Du Xiaobing answered: "The Qianglong still doesn't overwhelm the snake, so they aren't afraid of Sanlian's tricks?"
Manager Wang said with a smile: "Who can say for sure about these things, it's hard to say who will win the battle. The Sanlian nest is used to it, and it is state-owned with a rigid system. Compared with private enterprises, it may not have an advantage."
Du Xiaobing raised his head and looked through the glass curtain wall to the west, and he could see the Sanlian commercial building separated from Qiansheng by a wall. On the top of the commercial building, there was a Sanlian commercial slogan that resounded throughout Taidong—Buy appliances, go to Sanlian!
Lu Dong also saw it. If I remember correctly, this commercial building, which is the headquarters of Sanlian Electric Appliances, eventually became the Guangmei Electric Appliances Mall.
In a short time, I met two groups of shopkeepers.
"Manager Wang!" Lu Dong came back to his senses and asked about himself: "If we accept the lease now, can we sign an agreement?"
Probably did not expect Lu Dong to be so happy. Manager Wang paused and said, "Are you sure you want to rent? According to what you said just now, the annual rent for the three shops with an area of 800 square meters is 800,000!"
Lu Dong has long been prepared, the biggest cost of opening a shop here is none other than the rent!
Here is a typical example of fast hands and slow hands.
"Just don't worry." Lu Dong said with a smile: "Since I want to rent, I must have prepared the funds."
Manager Wang could hear Lu Dong's sincerity, and said, "Let's go to the office to talk."
The three of them went to the north side of the commercial building, where several renovated offices had already started working. People from Qiansheng Development Company worked here, and there was a reception room among them.
When Lu Dong and others came over, they happened to see several people from Guangmei Electric coming out.
Manager Wang first asked Lu Dong and Du Xiaobing to go to the reception room, and then called someone to make sure that Lu Dong and Du Xiaobing were all right.
These days, those who rent houses should be careful, and those who rent out houses should also be cautious.
There are too many liars.
In order to prevent hitting orders, before entering, Manager Wang specially received the person from Guangmei Electric: "Old Liu, is the deal successful?"
"No." It is impossible for Old Liu to speak nonsense with his eyes open: "Guangmei, a big company, needs to find a few more alternatives, and then submit them to the capital head office, where the decision will be made."
Manager Wang has heard about Guangmei's boss: "That person is not an ordinary person. I heard that he is a decisive person in everything he does."