Chapter 307

"When choosing a store, first look at the location and passenger flow."

Standing at the crossroads, Du Xiaobing wrapped up his Nike winter clothing and said to Lu Dong, "This place can also be regarded as a central point in the eastern part of Quannan!"

Lu Dong looked at the northwest corner of the intersection. There was a newly remodeled two-story commercial building here, which was the second store of Quannan RT-Mart. The address of RT-Mart was listed.

This old-fashioned commercial building covering an area of ​​more than 5,000 square meters was bought by RT-Mart for renovation last year.

"Are you sure when it will open?" Lu Dong asked.

Du Xiaobing has been in charge of contacting RT-Mart to discuss cooperation, and said, "Before the New Year."

Look around at the Lvdong intersection. This is the intersection of Lishan Road, one of the main roads in the north and south of Quannan, and the intersection of Wenhua East Road and Wenhua West Road.

I used to accompany people to get medicine from the Provincial Traditional Chinese Medicine on Wenhua West Road, and I have walked through this place many times, and RT-Mart has been called prosperous.

At that time, RT-Mart was facing east on this side of Lishan Road, and there were two huge shops next to each other, one was KFC and the other was McDonald's.

Du Xiaobing had done a lot of work in advance, and said to Lu Dong: "Don't look at it, it's a bit deserted here now. The survey I hired before showed that there are more than a dozen buses going from here. To the northeast of the intersection is the Textile Industry Department and its To the southeast is the family courtyard of the old campus of Normal University, and to the southwest is a residential area stretching all the way to the next intersection, at least hundreds of residential buildings."

In the cold wind, Lu Dong opened the map he brought and checked it carefully.

Du Xiaobing added: "This is the closest one. Besides the radiation area, more than 200 meters to the east is the old campus of the Normal University and the affiliated schools of the old campus, as well as the Yangtouyu Community, and there are more schools in the east. Colleges, technical colleges, police colleges, many students from the old campus have moved out, but there are still a lot of them left behind, and there are also schools of architecture that insist on not moving out of the urban area to the north.”

"To the north is also a residential area. The next intersection is Luoyuan Street, which is the financial street of Quannan and the whole of Taidong. The office workers are very concentrated. People from the nearby office buildings will not take more than ten minutes to walk."

"To the west, there is the Department of Education and the Salt Industry Bureau in the north of the road, as well as the family areas of the two units, and a little farther away, there are Provincial Chinese Medicine, Provincial University of Traditional Chinese Medicine..."

On the latest map of Lixia District in Lu Dong's hand, there are all related markings.

But what Du Xiaobing has done these days is far more than what is marked on the map: "I asked someone to make a special statistics. The coverage area that can be reached by bicycle in ten minutes has a population of more than 150,000. There are more than 50,000 residents including college students. Thousands of people."

He thought for a while, and added: "One more thing, the RT-Mart store here has confirmed to open a free shuttle bus, and there will be more than a dozen shuttle buses to and from the surrounding large residential areas to pick up and drop off people for shopping for free. our potential customers."

Lu Dong nodded slightly: "RT-Mart finally chose to open a store here, and must have done a lot of preliminary work."

Without Ning Xue, Lao Du became more reliable: "RT-Mart has done nearly three months since it decided to enter the Quannan market at the beginning of the year, until it confirmed the location of two stores. The preliminary research has been done for nearly three months. At least two stores will open next year. We are keeping an eye on them. put."

Lu Dong glanced at his watch and said, "It's almost time, let's go to the mall."

Du Xiaobing led the way: "This way."

When they came to the RT-Mart shopping mall, where the construction site fence had not been dismantled, Du Xiaobing took Lu Dong into an office and found the relevant reception staff.

Since Du Xiaobing had done enough work in advance, the other party directly took the two of them through the shopping mall that was undergoing interior decoration, and went to the easternmost row of shops.

On the easternmost side of the shopping mall, on the side facing Lishan Road, there is a row of shops, the largest of which are the ones on the south side.

Du Xiaobing also took a fancy to the three most southern ones.

The shops are all two floors above and below, each with an area of ​​about 300 square meters. Lu Dong turned around and looked around. There are glass curtain walls on both sides inside and outside. There is a door leading to the inside of the mall, and between the two southernmost stores and the third store, there is also a main passage as the east gate leading to RT-Mart Supermarket. It can be said that it is very convenient to enter and exit.

Lu Dong has passed by here many times, and still has some impressions that the two southernmost shops are KFC and McDonald's.

Lu Dong probably guessed that if they gave up here today, KFC and McDonald's would enter soon after.

The rent for the three shops totaled 800,000 per year, which was the price that Du Xiaobing and RT-Mart had negotiated after many rounds of tug-of-war.

The rent is not cheap, but Lu Dong doesn't want to wait any longer. Who knows what changes will happen after waiting? Nowadays, many fast food chains have entered Quannan, staking their land everywhere, trying to build a brand as much as possible and gain more market share.

Not to mention anything else, there are KFC, McDonald's, Yonghe Soymilk and Aijia Beef Noodles for outsider fast food.

Lu Dong saw from the newspaper some time ago that Malan Ramen is also planning to enter the Quannan market.

Malan ramen, a large bowl, is considered to be the fastest expanding speed of domestic fast food chains.

Lu Dong still remembered that in just two or three years, even the Quannan Grain Bureau would be keen on the fast food market, and set up a fast food company, Jin Deli, to end it in person.

After turning back to the mall office, Du Xiaobing and Lu Dong fell behind, Du Xiaobing asked Lu Dong: "How is it?"

Lu Dong said directly: "Old Du, you have a good vision, so choose these three and sign a contract with RT-Mart as soon as possible. After renting them, we will start to decorate them, and strive to open at the same time as RT-Mart."

Du Xiaobing said: "Okay, I'll talk to them now."

Back in the office, Du Xiaobing began to discuss the specific lease matters, Lu Dong came out to take a breath, and Lu Jianren, who was the driver for the two, came from the intersection with a piece of paper and a cigarette in his mouth.

"Dongzi, take a look at this." Lu Jianren handed the piece of paper to Lu Dong: "Just now at the intersection, someone asked about everything, so I asked him for a piece of paper."

Lu Dong took a look and found that it was Zhang KFC's questionnaire.

Lu Jianren has never eaten KFC, but he also knows what KFC sells, and said: "I remember that this restaurant sells the same business as Burger King. I saw them handing out test papers and asking questions. I listened for a while, and seemed to be asking questions. What are the ages and occupations of the people nearby, and what to choose when they come out to eat.”

He patted his forehead: "I don't know much about business. I heard people ask, is KFC planning to open a store here?"

What Lu Dong held in his hand was the questionnaire of KFC. The KFC people who did the preliminary market research showed up, and the RT-Mart site might also be included as a candidate.

Seventh uncle is really a rare serious one.

Although KFC has a series of procedures to go from doing research to actually confirming the opening of the store, Lu Dong still feels that it is better to get this done as soon as possible.

Fortunately, Lao Du has already talked about the specific lease.

Lu Dong asked Uncle Qi to point it out, and went over to see the people at KFC.

He also acted as a passer-by, said a few words to the KFC people, and answered a few questions.

Judging by Lu Dong's actual contact, KFC is still in the market research stage.

He once opened a copycat fried chicken restaurant. Lu Dong has heard of KFC’s preparations for opening a restaurant. The preliminary market research is a necessary procedure, and there is a clear scoring system. For example, among several alternative locations, one more bus line plus one Points, two points for one more subway, and the turnover of shopping malls also has evaluation points. The average daily turnover of 10 million is one level, and 30 million is another level.

There is also the division of the flow of people. It is said that one of the mandatory rules for opening a store is that the number of people passing in front of the alternative store every day must be more than 10,000.

There is no doubt that KFC's approach can make the new store avoid risks as much as possible, and the later operation is also guaranteed.

In an unfamiliar city, Lu Dong would do no less than KFC before choosing a new store location.

But in Quannan, the most familiar city, he has too many things to refer to, so as to speed up the process of choosing a store and opening a store as much as possible.

Even multinational fast food companies like KFC do not have this advantage.

Just like here at RT-Mart, KFC is still doing the necessary pre-market research, and Lu Dong is already negotiating house rental procedures with RT-Mart.

Before leaving get off work in the afternoon, Du Xiaobing negotiated the lease with RT-Mart, officially signed a lease agreement for three stores, and paid a deposit of 800,000 rent in advance.

Based on the principle that familiarity is worse than familiarity, the decoration of the new store is still handed over to Mr. Xie's decoration team to maintain the same decoration style.

The radiation area here includes large residential areas, various schools ranging from elementary school to university, as well as commercial companies and public institutions. There will be no shortage of potential customer groups even if the three stores open.

The only troublesome thing is that there are a lot of public units around.

These days, some people are used to not giving money for meals... no, they are used to getting IOUs for meals.

As for the redemption time of the IOU, you don't have a strong relationship, and it can really be delayed into life imprisonment.

Fortunately, Lu Dong doesn't plan to do business with the public, and it is impossible to go to Burger King or Mala Tang for fast food for dinners or treats in public units.

For Lu's hot pot, all of them serve in the open hall, and no private rooms will be set up separately.

In this way, for people in public institutions, personal gatherings in private are okay, but if they really want to hold public receptions, the quality of Lu's hot pot is obviously not enough.

Doing corporate business can indeed make money, and you can make a lot of money.

But there are also risks.

After finishing the lease of RT-Mart's new store, in the next two days, Lu Dong and Du Xiaobing made several trips to the Ginza office.

In the next step, Ginza will take the lead in promoting the construction of the University City Store and Beiyuan Store, but there is no hope of opening this year. The Beiyuan Store has just started construction, and the University City Store is progressing a bit faster. It is planning to rent a three-story auxiliary building in the newly built convention and exhibition center.

In view of the skyrocketing population from students to residents in the university city over the past year, the new store in Ginza is not only a supermarket, but also a shopping mall.

This side is far from the central intersection, and is located in the center of many schools and several residential areas in the south of the University City, which can effectively radiate the market in the south of the University City.

The Ginza University Town store was originally a project discussed by Zhang Mingyu, and he was also responsible for it. At that time, it will be much easier for Lu's Catering to rent a store directly inside the mall than RT-Mart.

Probably knowing that Lu Dong was busy, Song Na informed him that her parents invited him to their house for dinner.