Chapter 970 Hacker VS Dinosaur

Now it is the 21st century, the concept of publicity is even more important than the movie itself, let alone in Hollywood, even in China, it has begun to take root in the hearts of the people.

The distribution and publicity of "The Matrix" in China, East Asia and Southeast Asia is done by Minghu Culture itself. In Europe, the distribution rights are given to several large distribution companies, while in North America, of course, it is handed over to Columbia Pictures——When it comes to distribution, of course a Hollywood giant like Columbia is very good at it. Moreover, they can be said to understand the market preferences of North America in particular.

After seeing the film, Glenn Shire personally made the decision, so Columbia spent 40 million US dollars for the distribution and promotion of "The Matrix".

Oriental Dream Film Company, which is also located in the United States, is itself one of the producers and investors of "The Matrix". At this time, of course, it is also continuing the tradition of "Calabash Baby" and has become one of the distributors.

They invested $10 million in publicity and distribution.

You know, excluding the investment in reusable shooting equipment, including special effects, the total production cost of "The Matrix" is only 60 million Chinese yuan, which is equivalent to 30 million U.S. dollars. Taking into account the expenses, its total investment did not exceed 40 million US dollars.

But it has already reached 50 million U.S. dollars in publicity and distribution funds in North America alone.

The trailer was sent out more than half a month in advance.

Various advertisements.

Newspapers, TV stations, radio stations, streets and subways, as well as advertising columns on buses, promotion of various advertorials, various related publicity activities, and of course, clip advertisements of movies that are being shown in cinemas.

Minghu Culture, which is in charge of distribution in China, Japan, South Korea, and Southeast Asia, is not afraid of anyone or any film, but Columbia and Oriental Dream, which are in charge of promotion and distribution in North America, are under a lot of pressure.

You know, it's summer time!

North America’s summer holiday season has always been a place where all kinds of blockbusters are vying to get together, and blockbuster blockbusters are released almost every week. When Empire was making a lot of money, Jurassic Park 2: The Lost World was about to start.

On July 29, those big dinosaurs will land in more than 3,000 theaters in North America!

In the current Hollywood, and even in the current global film market, there is really no film with a larger scale than this——Columbia and Oriental Dream, Glenshire and John Days, of course not I know what the production and distribution company Universal Pictures said at the release meeting of that film, but what Iger, the senior vice president of Universal Pictures and the producer of the "Jurassic Park" series, said, even they All agree: Dinosaurs are not afraid of anyone, any movie!

The second highest-grossing movie in the world so far!

Two years ago, it won a global box office of 1.23 billion US dollars in one fell swoop!

After watching the first film, hundreds of millions of viewers around the world are looking forward to this sequel!

And to be honest, what people watch is not even a story, a star, or anything else. They just like dinosaurs—for this movie series, dinosaurs are the biggest stars!

The foundation of this blockbuster is extremely solid!

"Titanic" is known as the pioneer of special effects movies. The special effects images it achieved in 1998 were exquisite and grand, and they directly crushed almost all film markets in the world, but even James Cameron, Even "Titanic", what everyone sees is not just special effects. Its story is also very moving, and even its hero and heroine are very eye-catching.

But Jurassic Park... no!

Its selling point is the fright brought by dinosaurs!

However, it is not that no other company and other movies have tried the selling point of dinosaurs so far. However, in the era without special effects support, they all failed, and since the special effects, other companies have not had time to make this Attempts in this area were preempted by "Jurassic Park".

When the whirlwind of dinosaurs swept across the world two years ago, people walked into the movie theater ecstatically to accept such a fright, and when they walked out of the movie theater after being frightened, they would turn to the people around them one after another. Recommended by people: You must watch it, you will definitely regret it if you don’t watch it!

At that time, the entire major Hollywood film companies were wailing: With the foundation of this movie, experts can already imagine that the next movie, even if it is just a random story, everyone will be scrambling for the dinosaur. into the cinema.

Universal Movies is really booming now - the Jurassic Park series is of infinite value!

But now, audiences around the world have accumulated enthusiasm for two years, and accumulated anticipation for dinosaurs for two years. Once these enthusiasms are released, its terrifying power can be imagined.

No matter from which angle you look at it, a Chinese movie with both male and female protagonists being Chinese, a so-called sci-fi movie, actually has a certain religious core in it—it’s hard to be an opponent comparable to dinosaurs.

And in fact, when the trailer was released and all kinds of publicity swept across North America, although the publicists Columbia Pictures and Oriental Dream Films must have spent a lot of money for various public relations, there were still a lot of media and Internet. There have been some notable bad-mouthings about The Matrix.

The most critical core point lies in the hero and heroine.

With the accumulation of decades of global leading advantages, the confidence and arrogance deep in the hearts of Americans have been deeply rooted, especially in the context of the current Hollywood movie crushing the world, the kind of American movie audiences come from the heart. No one can reverse the cultural self-confidence and arrogance.

In a movie released to the public all over the world, the hero and heroine are actually Chinese?

Is this also possible?

Therefore, combined with the release scale that the two distribution companies have won for this film, combined with the splendor of the film and trailers currently released, and the random surveys they conducted on the streets of many cities, North American audiences have shown that this film is very popular. According to the survey results of whether the movie is interested, there are several box office forecasting agencies in North America. Before the movie is released, they all give relatively conservative box office expectations with a relatively wide range.

One company predicts that the North American box office of this movie should be between 80 million and 150 million U.S. dollars - they think that the fighting action of this movie is cool, and the overall style is very suitable for young people's appetite for watching movies. , the special effects production is also exquisite, showing that "Hollywood of the East" already has a very high special effects production ability, so, if it is not because the male and female protagonists are Chinese actors, which will affect the sense of substitution of Western audiences, this movie The box office of the movie is even expected to exceed 150 million US dollars.

Another gave a box office expectation of $70 million to $130 million. They are relatively pessimistic about the film's market acceptance in North America. Different from the previous one, they believe that in the US market where science fiction films are the most developed in the world, an oriental science fiction film with a certain philosophical thinking and religious meaning, even if its leading actors and actresses are replaced by white actors, the overall The box office will also be greatly restricted. In the box office forecast report released by them, there is such a sentence: "Whether the sci-fi logic of this movie itself can be justified will be the key to whether the box office of this movie can break through 100 million U.S. dollars."

Of course, even in the current North American film market, if the box office exceeds 100 million U.S. dollars, it is definitely a success and a big hit. A 100 million U.S. dollar box office in North America will not be as bad as it will be ten years later. In the 1990s, even in North America, which had the world's largest box office market, there were only ten or twenty movies a year. Two large box-office forecasting agencies gave box-office forecasts before the movie was released. They all believed that once the movie does well in all aspects, it has a chance to break through $100 million in the North American box office. For a Chinese movie like The Matrix, it is already highly rated.

One reason for this is that the film's early trailers, even in the critical North American market, struck many as cool -- cool, interesting, and even appealing to young moviegoers. , This is an important prerequisite for whether the movie can be a blockbuster in the summer.

The second reason is that although he is only a director and does not act in person, China Li still has a certain influence in North America, especially his special relationship with China Liao and the country they are in. That special marriage situation simply brought its own traffic, and the degree of attention and topicality has always been quite high. What's more, the Columbia acquisition case some time ago has aroused strong attention in the United States. China's Li spends a lot of money, and China's Qi's employment is a topic that people talk about in the United States. It hasn't completely subsided either.

What's more, China's Li's films have already had successful precedents in North America.

A Chinese animation film like "Calabash Baby" has a not low box office in North America, and even repeatedly rubbed against Disney's animation blockbuster "Wig the Pooh" for a long time.

And the third reason, the background is bigger and more convincing!

Because according to the random street surveys conducted by box office forecasting agencies, many North American audiences said that they have seen the overwhelming trailer of "The Matrix" and that the "Matrix" that the movie showed in the trailer " Unique and charming temperament", expressing great interest.

As for the fact that the male and female protagonists are Chinese actors, many young people said that they don’t care, “I just go to the movies, and I want to see what science fiction movies Chinese Li will make.” “I don’t care who the male and female protagonists are. , I don’t know them anyway”, and some people even think, “The heroine is very sexy, so I’m going to watch it”!

Of course, there are also many people who expressed some concern about this. They all said that they "hadn't considered it yet" about whether to watch this movie. —The results of the survey show that even only a very small number of people said that they have not seen the trailer, or have no interest in the movie and will not watch it.

It is precisely because of these supports that even the most cautious box office forecasting agency has set the bottom line at the level of 70 million US dollars for the box office estimate of this movie!

No filmmaker dares to underestimate the aesthetic tendencies of young audiences! Whether it can win their love is the key to the success of a commercial movie that pursues box office!

And when the distributors Columbia Pictures and Dongfangmeng Films collected the early feedback from the North American region and held a release meeting, everyone agreed to suspend the promotion of the leading actor Zhou Baoshan in the United States. Anyway, at present, North America The audience was not interested in him at all.

So, after intensive planning, a new publicity plan was released——

"Can the Chinese make good science fiction films?"

"Americans, Hollywood filmmakers and American writers are the best creators of science fiction stories in the world. The Chinese have not produced a decent science fiction story so far!"

"A friend of mine has read the internal evaluation version. It is said that the story of "The Matrix" is very good. The world structure in it even contains a lot of religious ideas, including Christianity and traditional Chinese religion."

So, along with this publicity plan, a sum of money was poured in, and some film critics began to speak out when they participated in the show, "People who know me well know that I am a science fiction fan. Wait until this Chinese science fiction movie "The Matrix" is released. , I will definitely watch it as soon as possible. I want to see what kind of sci-fi story China Qian can tell us! Wait for my news, if I think this story is not sci-fi at all, or not good-looking at all , or not at all, I'll tell you! What? What if it's nice? Oh my God, do you think it's possible? You think it's seven little gourds?"

"This time, China Qian can't use cartoons and children's films as an excuse!"

"Of course, I welcome everyone to watch it with me to see if everyone agrees with me!"

"We are experts in sci-fi stories, and our audience in North America is the most qualified to judge whether a sci-fi movie is a real sci-fi movie, and whether it is good-looking!"

…………

In this way, Zhou Baoshan's planned US promotional tour was cancelled.

In the early stages of recording programs in China, Zhou Baoshan went to Japan on July 16, because the box office of the "Once Upon a Time" series in Japan was quite impressive, and he has a certain reputation in the hearts of Japanese movie fans.

At the same time, He Yingyu went to South Korea. "My Sassy Girlfriend" and "The Gate of Life and Death" also have considerable influence in South Korea. He Yingyu has even entered the "Twenty Most Loved Korean Actors" for three consecutive years At the highest point, because of the popularity of "My Sassy Girlfriend" in South Korea, she even became the dream lover of countless Korean men, and thus overwhelmed a series of big-name stars in Korea, Europe and the United States, ranking high on this list Single top position!

After finishing the pre-screening promotion in Japan and South Korea, they will go to several countries in Southeast Asia respectively, and then meet in Singapore to return to China together.

After the movie is released, at the end of July, they will decide whether to go to Europe and the United States to promote it, and how to promote it, depending on the box office situation in the North American and European markets.

And at this time, because "Jurassic Park 2: The Lost World" is also a movie released simultaneously around the world, and their release time in dozens of movie markets around the world is set on July 29. Day, which is the eighth day after the release of "The Matrix", so, as the global release date of "The Matrix" is gradually approaching, the pre-screening promotion of "Jurassic Park" has also been in full swing.

On July 17th, director South Gross personally led the team to Japan, and happened to collide with the promotion team of "The Matrix" headed by Zhou Baoshan. The Japanese film market seems to be a bit noisy with gongs and drums and firecrackers.

Because it has a population of more than 100 million, the economy is so developed, and the people still like to watch movies very much. The movie market in Japan is not only for Hollywood movies, but also for Chinese movies that have been rising in the past two years. , are extremely important overseas markets.

Especially for Minghu Culture's films, Japan has become an important ticket holder for Minghu Culture's series of films since the period of "My Sassy Girlfriend"!

However, to the great disappointment of the Japanese audience and fans, Li Qian still did not come!

He didn't come when "Once Upon a Time", "Red Sorghum" was not released in Japan because the theme was anti-Japanese, and he didn't come when "Gourd Baby" was released. Now that the new movie is about to be released, he still doesn't come. Come—many Japanese music fans, film fans and fans have vented their dissatisfaction on the Internet!

Some people say that Li Qian is a person who hates Japan at all, otherwise he would not have made "Red Sorghum" to tell stories about the resistance against Japan. Others said that Li Qian did not like Japan from the bottom of his heart. With so much publicity, including concerts, why doesn't he come to Japan once?

Of course, this is relatively easy to refute, one sentence is enough - have you heard or seen where Li Qian did publicity?

The answer is: he never does any publicity!

But even so, for the publisher of "Jurassic Park", this is worth hyping, but with a movie destined to be a big hit like the sequel of "Jurassic Park", the other party is not particularly interested in this If you care about it, simply push it behind your back, and if you see that the response is not big, you will give up.

On the contrary, the promotion of the crew of "Jurassic Park" is the highlight.

In particular, a sentence by South Gross, the director of "Jurassic Park 2: The Lost World", has become a key word pushed by the distributor of this movie in Japan——

"The dinosaur you love is coming soon!"