Chapter 966: Criteria for Success
Eight days before Li Qian published his second blog post.
Tuesday, June 12, 2004.
After entering May, the Chinese film market, which has gradually become turbulent, finally ushered in the first real blockbuster event-"Blood" was released.
This is the first commercial masterpiece of the great director Zhao Meicheng, the first "court martial arts war film". In the rolling tide of making.
This is the first movie in China where an actor has directly received a salary of tens of millions. None of the famous actors such as Li Qian, Guo Yulong, Zheng Zhongyuan, Ming Xiaojing, He Yingyu, and Fu Hongxue have received this level of salary. Remuneration - Huang Ge, who was famous for "Big Wrist" before, also participated in this movie, but only received a segmented remuneration of 6 million plus 2 million.
The so-called 6 million plus 2 million means that the guaranteed film salary is 6 million. In the later stage, if the box office exceeds 200 million, add 1 million, and if it exceeds 500 million, add 1 million.
And Zhu Qiang, who played a slightly important supporting role in this movie, only got a salary of 3 million.
At the same time, this is the first strong cooperation between Jinghua Films, one of the three major companies in the Chinese film industry, and Minghu Culture. Fei Film and Television has successively eased the relationship with Minghu Culture and resumed cooperation at a certain level, but at least, before the filming of this movie, Minghu Culture was resisted by the entire industry.
Jinghua Film and Television can be regarded as the only opening for the traditional forces of Chinese film to open to Minghu culture.
And the opening is not narrow.
Actor Huang Ge, heroine Qin Jingjing, supporting actor Zhu Qiang.
The theme songs are from Ge Rilen and Lin Xianjun respectively, and the soundtrack of the whole movie is also arranged by the music department of Minghu Culture.
The two theaters under Minghu Culture that have not yet completed integration, Minghu Cinemas and Great Wall Cinemas, have also invested a lot of screening resources for this movie.
The degree of participation of Minghu Culture in this film can be said to be very high.
Therefore, not only Yuan Ke and Zhao Meicheng have high hopes for this movie, but Minghu Culture also looks forward to the commercial success of this movie.
On the day of the premiere ceremony, many stars from Minghu Culture attended to cheer for the film.
He Runqing, Cao Zhan, Yu Bojun, Han Shunzhang, Bai Yujing, Sun Ruoxuan, He Yingyu, Lu Lingxi, Liu Yingying, Zhou Ye, Ge Rilen, Lin Xianjun, etc., all the big names were present.
Moreover, last year’s movie market didn’t seem to be doing too well, and the movie box office market in the first half of this year was also lackluster. Computing the box office market for a single month, compared to last year’s box office market supported by "Red Sorghum" and "Big Wrist", There has also been a considerable decline. Therefore, whether it is domestic audiences or movie theaters, even the media are full of expectations for such a commercial giant.
The release schedule of "Blood" can be regarded as the right time, place and people, and it's all available.
However, the box office situation of this movie is a bit weird-it didn't start off as everyone expected, but it wasn't bad either.
Its reputation is not good, but the follow-up box office is definitely not a low drop.
In the first week of its release, major domestic theaters gave full support. Apart from the competition from two Hollywood movies, he hardly had any decent rivals in terms of domestic movies, but the box office barely exceeded 100 million——100 million 1623 Ten thousand! The box office champion of the week!
As for Jinghua Movies, Yuan Ke and Zhao Meicheng were a little disappointed with the first week's box office.
Moreover, the examples of Qin Wei, Du Weiyun, Liu Chengzhang and others in the past are in the front. The reputation of this movie was not good after only a few days after it was released. A huge shadow always hangs over the heads of a group of people.
However, the movie still took in a box office of 94.58 million in the second week!
Another weekly box office champion!
Of course, word of mouth, like all movies, diminishes the longer it's released.
And in the third week, on June 25, another blockbuster movie was released. Li Qian's senior at Suncheon Film Academy, Wu Han's new movie, released by Oriental Media Group, "The Laughing Hero".
With the success of the previous "Across the World", Wu Han has now stepped into the ranks of first-line directors in one fell swoop, and his new movie is of course attracting attention. What's more, the male protagonist of this movie is Zheng Zhongyuan, who joined the "self-destructive image", and the female protagonist is the top female star in China today, Fu Hongxue.
Therefore, under such strong competition and diversion pressure, the box office of "Blood" finally experienced its first abnormal decline-it dropped by more than half, and the weekly box office was only 45.28 million!
But the strange thing is that in fact, the top combination of Wu Han, Zheng Zhongyuan and Fu Hongxue, the good reputation left by "Across the World" did not support the continuation of the urban comedy line "Laughing Heroes" became a big hit in the first week— —In the first week of its release, its box office was 78.53 million!
Won the weekly box office champion, but did not break through 100 million as expected!
Of course, whether it is Zhao Meicheng's first week of 116.23 million, the next week's 94.58 million, 200 million in 13 days after the release, or Wu Han's first week of 78.53 million, in fact, for themselves, compared to their past Movie box office results have all improved--Wu Han's improvement is even particularly large.
However, last year's several domestic films were so popular that everyone felt that the commercialization of domestic films has become more and more mature, and the harvest season is really coming!
Although Du Weiyun and Qin Wei fell to the ground one after another, they made all the young directors even more excited-look, the old guy and the old artist are dying, Zhao He and Feng Bicheng are all young directors! This shows that the directors of the older generation can no longer keep up with the situation, and this is our opportunity!
Wu Han is obviously also on this list.
However, "Blood" and "Laughing Heroes" were released, but the results did not seem to be satisfactory.
"The Gate of Life and Death", "Huang Feihong", "Red Sorghum", "The Big Wrist", "Huang Feihong: A Man Should Be Self-improvement" and other excellent examples in the past few years are in front of them, but they find that it seems that they should be within reach The results are so far away from me.
The time has entered July, and another domestic blockbuster is coming.
Guo Yulong's self-directed and acted historical martial arts masterpiece, "The Princes of the Beacon Fire Opera", will be officially released nationwide on Monday, July 9th-Guo Yulong has always been the top movie superstar in China over the years, although with Li Qian's With the rise of Zhou Baoshan, a martial arts superstar with a similar career path, and his own age getting older year by year, his influence seems to have been affected a little bit, but his movie is still going to be released. No one dares to underestimate it.
And before the release of his "Feng Huo Opera Princes", there is only one week left for two domestic films such as "Blood" and "Laughing Heroes" to fight each other.
From July 2nd to July 8th, July is the hottest month of summer vacation.
"The Laughing Hero" met expectations and won 52.47 million next week, but was robbed of the weekly box office champion by a Hollywood blockbuster with a box office score of 71.52 million.
In other words, even though Wu Han finally won the first weekly box office championship that he dreamed of as a director, it was only that one time.
In the second week, he dropped to second place.
And in the same week, "Blood" came to the third week of release. After the sharp drop last week, the trend has returned to stability, with a single-week box office of 30.76 million.
Four weeks after its release, the total box office of "Blood" has approached 300 million, and there is no problem in breaking 300 million, but everyone can see that there is almost no hope for this movie to break 400 million.
Because next, Hollywood movies needless to say, among domestic movies alone, "Fenghuo Opera Princes", "Matrix", and "Flying Apsaras" are all blockbusters that have a strong blood-sucking ability to the box office market.
Among them is "The Matrix". Although there have been no successful sci-fi films in domestic films, it is Li Qian. All his cartoons can have a global box office of more than 500 million US dollars. The posters that have been released so far , Zhou Baoshan and He Yingyu are also quite cool, who dares to say that his science fiction films will not be good?
Once it is released, it will definitely be a box office black hole!
His fans, his movie fans, and even potential audiences in the entire Chinese film market, all the money in their wallets will be directly sucked by this big black hole!
And although Liu Chengzhang said that the last movie fluttered, it is recognized domestically that Liu Chengzhang is still top-notch when it comes to playing special effects. Therefore, once he tells the story of this movie in a stable manner, the appeal to the audience will be huge! And considering the huge amount of investment in this movie, it can be seen that the special effects are estimated to be more intense than "Sword Immortal", so his box office is really hard to say!
What's more, the reputation of "Blood" is really not good.
In fact, Qin Jingjing's performance has been recognized to a considerable extent. After all, her appearance is top-notch, and good-looking is good-looking, and her acting skills are top-notch. The acting school is the acting school. If you don’t pay attention to observe, you may not feel much. When you pay attention to her and watch her carefully, you will find that the level of the acting school is really not covered. It is the gang who only sells cuteness. The pure little vases are incomparable.
And Huang Ge played the prime minister in this movie, and he also changed his image of being talkative in "The Big Bang", low-key, silent, and few words, but the key scenes were well portrayed.
It can be said that this is a pair of powerful partners.
Moreover, Zhu Qiang, who is neither yin nor yang, nor male nor female, digs deeper into the scene even better than the two of them. Many viewers even commented on Zhu Qiang's performance in the movie as "shocking" after watching it.
Therefore, for the three actors of Minghu Culture, a movie like "Blood" is not a glorious resume with extra points, but it is definitely not the kind that smashes the signboard.
But the story of "Blood" and the director Zhao Meicheng's handling of this story are definitely not outstanding - there is a level of mediocrity, but you are Zhao Meicheng! You are a great director, you have spent a lot of investment, hired a big star, and the filming is only satisfactory, which disappoints the audience.
This kind of disappointment will directly affect the later box office of a movie.
What's more, "Fenghuo Opera Princes" has come!
On Monday, July 9th, the film was officially released nationwide.
Even the great director Qin Wei, who has not shown his face for a long time, unexpectedly appeared at the premiere of the film. Although he refused to accept any interviews, he still brought a huge topic to the premiere.
This movie is another typical action blockbuster in which Guo Yulong supports the whole audience by himself.
The heroine, Zhu Qianwen, is just a typical vase inside.
Moreover, it is said that because the heroine is Zhu Qianwen, Shi Zhongjun, the shipbuilding king who is rumored to love his illegitimate daughter very much, invested 30 million yuan in this movie.
In recent years, the girl Zhu Qianwen has dominated the Chinese film industry, and almost no one dared to provoke her because of such a big money maker standing behind her!
The box office is good.
In the first week of release, 85.66 million!
The box office champion of the week!
Facts have proved that despite the rise of idols of the younger generation and new martial arts superstars of the younger generation, Guo Yulong is not old and has not declined yet, and his appeal is still there.
It's just... the same sentence, I'm afraid of everything!
From "The Gate of Life and Death" and "Once Upon a Time" in 2002, to last year's "Red Sorghum", "The Big Wrist" and "Huang Feihong: A Man Should Be Self-Reliant", to the cartoon that just won a global box office of 500 million US dollars "Gourd Baby", in the past two or three years, the success standard of Chinese films has been repeatedly raised.
What is success?
In the first week, you have to break at least 100 million, preferably 150 million. Even if your total box office is not as good as "Red Sorghum" and "Big Wrist", even if you can't make it 500 million, at least 400 million, right?
However, at present, it is difficult.
Zhao Meicheng's "Blood" probably won't make it through. After 19.36 million in the fifth week of release, the film's total box office has exceeded 300 million, but it is obvious that the follow-up has been weak, and it is almost impossible to exceed 400 million.
Wu Han's "Laughing Hero" was released in the third week. Facing the impact of "The Lords of the Beacon Fire Opera", the box office dropped slightly, and only got 30.61 million. The current total box office is 161.61 million. It is not a big problem to exceed 200 million, and 250 million is not hopeless. It can be said that it will definitely exceed the 201.08 million of his last movie "Across the World", and continue to secure the seat of a 200 million-level director , but it is almost impossible to go further.
However, Guo Yulong, as the top superstar in the domestic film industry today, did not exceed 100 million in the first week!
Moreover, there are only five days left in the good time for him and his "Fenghuo Opera Princes".
Because on July 21, if you count the early game, or even July 20, "The Matrix" is coming!