453【Market Positioning】

From the end of February to the middle of March, Song Weiyang had been wandering around the capital, taking a few orders by himself.

"Vimicro" is expanding its scale and has purchased 60 computers in one go, all of which are purchased from China Science and Technology Corporation. In addition, Sohu.com, which has just been successfully listed, has also set up a branch in Huadu, and more than 80 computers all use the Shenzhou brand. After being acquired by Xifeng, Yinlu needs to carry out intelligent information office, and purchased 30 China computers in the first batch.

There are also companies of the members of the Golden Bull Club. Song Weiyang made a phone call, and everyone expressed their priority to China, and ordered a total of 80 computers within half a month.

At the same time, the salesmen of China Science and Technology began to travel around the country, specifically looking for large and medium-sized enterprises to negotiate: as long as they buy China Computer in bulk, they will get a free Xifeng erp system at a super low price, and they will help with the installation for free, and teach them how to use it step by step. system (for a fee).

Xifeng's erp management system is very well-known in the industry in China. At the beginning, it was developed by Jinshan Software. It has been continuously improved in the process of production management, and now it has been updated to version 3.0. This thing is not for sale, and many companies are very jealous of the similar management system in China.

But Xifeng doesn’t sell them, and the prices in foreign countries are extremely high, and they also need professional training, and even foreigners have to be hired as consultants. After all, they are all foreign-language systems. Only big companies like Haier, which are rich and willing to spend money, are willing to introduce foreign ERP systems and spend a lot of dollars to hire foreign consultants to teach them.

Now, Shenzhou Science and Technology has spent 8 million yuan to buy out Xifeng erp2.0 version. Pure Chinese system, one-click management for fools, and free installation, if you want to train employees, you can also spend money to ask Xifeng for help.

Even before the commercials of China Computer were broadcast publicly, more than 20 large and medium-sized enterprises snapped up the purchases, and the order volume exceeded 3,000 units. The second thing to buy a computer is to get Xifeng's erp management system. Although it is only the obsolete version 2.0, the advantage is that it is a full Chinese version, and it does not need to consume a large amount of foreign exchange. It can be put into use soon after installation.

Shenzhou Technology has specially set up a computer department, recruited more than 400 employees at one go, and set up after-sales outlets in 25 cities across the country. In addition to bundling sales to enterprises and establishing cooperative relations with shopping malls, China Science and Technology has even formed a strategic partnership with Changhong.

Some people may ask, Changhong is a TV manufacturer, why do we need to cooperate with this company?

Hehe, in the Chinese brand computer market in 2000, among the top 10 domestic brands, three of them were mainly engaged in TV sets. The sales volume of computers produced by tcl can even rank among the top five, and its magic weapon is the existing color TV sales channels. In addition, tcl is already making a repeater, and it is said that it is preparing to enter the USB disk production line.

It is really difficult to do in the TV industry. It cannot be done without transformation and diversified development.

Mr. Ni from Changhong is fighting a price war again, and he is ingenious, spending huge sums of money to hoard color picture tubes. In the color TV manufacturing industry, color picture tubes account for 70% of the total cost. Mr. Ni directly monopolizes domestic color picture tubes, and also announced that he will continue to cut prices, trying to drive his domestic counterparts to death.

So a funny scene appeared, the manufacturers who signed monopoly supply contracts with Mr. Ni expanded their production capacity one after another, and turned back their promises to supply to other companies. At the same time, the smuggling of color picture tubes in South China is booming, and the price is even lower than domestic ones. Mr. Ni's monopoly business has become a joke.

As a result, Changhong fell into a situation where the capital chain collapsed, and Mr. Ni was about to be kicked out. However, other color TV manufacturers took the opportunity to counterattack and set off a price war. The price of color TVs fell again and again, and several color TV manufacturers were on the verge of bankruptcy.

This price war will continue until 2001, and the average profit of each color TV is less than 10 yuan, which is similar to selling cabbage in the industry. And this kind of situation really happened. In August 2001, a shopping mall in Jiangcheng held a promotion, and all domestic color TV brands were sold by the catty. The labels on the TVs were "30 yuan per kilogram", which really attracted countless consumers to buy.

What's even more ridiculous is that while domestic color TVs are killing each other, foreign color TVs do not cut prices. They use high-end foreign style as their selling point. Not only are their profits higher, but their market share has also risen from 10% to 30%. The defense of domestic color TVs five years ago was in vain, and foreign color TVs gained a firm foothold again.

Mr. Ni has not stepped down yet, when Song Weiyang offered an olive branch, he immediately agreed to help Shenzhou sell computers. One is that it can disgust tcl, Hisense and other rivals that also produce computers; the other is that it is profitable to help sell a computer, which is even more profitable than Changhong selling a color TV by itself.

...

Lenovo headquarters.

Mr. Liu is now very popular, Lenovo has already achieved the number one in the country, and has left the second place far behind. Lenovo's stock price has also been rising steadily, exceeding HK$50 per share. The Hong Kong Stock Exchange even plans to include Lenovo in the Hang Seng Index.

Everyone in the group felt that Lenovo's stock price was too high, and they were discussing the splitting of Lenovo Group and Lenovo Digital, and listing Lenovo Digital to collect money. By the way, Song Weiyang created a new technology in advance, which was originally called Digital China. Lenovo had to name it Lenovo Digital in order to avoid crashing the car.

Once Lenovo Group and Lenovo Digital are split, Lenovo's stock price will definitely plummet. This kind of plunge can avoid certain stock market risks, and can continue to siphon money. Then, it is to list the parent company Legend Holdings, and happily make another wave of money.

Why did Lenovo's stock price fall from more than 70 yuan at the end of 2000 to only a few yuan? In addition to the stock market environment factors, it was mainly Lenovo's own creation, and three stocks were listed one after another.

"Shenzhou Technology has released a computer, you should pay more attention." Mr. Liu said with a serious expression.

Yang Yuanqing didn't take it seriously, and said with a smile: "Don't worry, Shenzhou Technology can't afford a few waves."

Mr. Liu shook his head and said, "Song Weiyang is very powerful, we must guard against him. Besides, the PHS business is too profitable, and Shenzhou Technology's financial strength is very strong. It is a hundred times more dangerous for them to enter the computer industry than those who sell color TVs."

"No matter how powerful Song Weiyang is, he made a mistake this time," Yang Yuanqing said irresistibly, "Shenzhou Computer's pricing almost made me laugh to death."

Mr. Liu asked: "What's going on?"

Yang Yuanqing said: "Nowadays, high-end and low-end computers are easy to sell. The high-end tens of thousands of yuan are mainly foreign brands; the low-end 5,000 yuan are all domestic brands. China Computer also launched two models, one 10,888 yuan, which is a high-end route; the other one is actually priced at 6,888 yuan, neither high nor low, neither embarrassing nor embarrassing, who can he sell it to?"

"Hehe, then you don't have to worry anymore." Mr. Liu immediately became happy.

In the past four or five years, the Chinese computer market has been very evil.

First of all, domestic brands are the main players, with a market share of more than 55%. However, the market share of foreign brand machines and domestic assembled machines is around 22%, mainly because the compatibility of spare parts is not enough at this time, and most customers do not know that they can still be assembled.

Secondly, there is a huge disparity in sales of high-end, high-end and low-end computers. The most popular ones are low-end brand phones with a price of more than 5,000 yuan. From Lenovo to various small brands, they keep bragging about the CPU model, and other configurations are all the most rubbish stuff, which abruptly creates the illusion of "high quality and low price" for consumers.

Everyone thinks that there is no market for mid-end brand phones with a price of 6000-8000 yuan, and they are too lazy to manufacture them. The shipments of all brands are very small.

Now the main model of China Computer is actually sold for 6888 yuan, which is a perfect black hole in the market. Mr. Liu and Yang Yuanqing are amused by this stupid trick, and they just sit and watch how China Computer is cheated by bad pricing.

(The computer is broken. I am not used to the input method of the new computer. I need to spell all kinds of common words slowly.)