456【The Receiver】

Sheng Hai, Shenzhou Science and Technology Company.

Liu Bo, who was still the marketing director last year, has been promoted to the marketing director this year, in charge of the marketing and sales departments. He took a market research report and said: "The chairman's positioning of the computer market is correct, and he is indeed far-sighted. It is more comprehensive and forward-looking than I think. Judging from the situation in the first quarter of this year, the national top The sales volume of mid-range models in top ten electronic product stores has increased by about 25%. However, Lenovo, Founder and Great Wall, the distribution volume of their mid-range models, according to the feedback from the malls, has increased by less than 3% .”

The company's operating director is Liang Xiucheng, who is a direct descendant of Shen Fuxing. He said: "Friends and merchants are very slow in responding."

Liu Bo said: "It can't be said that the response is slow. Take Lenovo as an example. Although the sales of mid-range models are increasing, the sales of low-end models are increasing faster. From the report released by Lenovo, we can see that in 1998, Lenovo's total Nearly 800,000 computers were sold, of which more than 70% were low-end machines, and more than 25% were high-end machines. By 1999, Lenovo’s computer sales had soared to 1.7 million units, more than doubled. High-end models still account for more than 70%. In the first quarter of this year, Lenovo’s sales of low-end phones increased by 45% year-on-year, far greater than the growth of mid-range models.”

"I understand," said Liang Xiucheng, "that the entire computer market is expanding. Lenovo must expand its production capacity, and most of the new production capacity should be used for low-end phones, so as to meet the supply of the low-end phone market. Don't say Lenovo didn't react, and even if it did, it didn't care much about mid-range models, because Lenovo had to ensure its market share in the low-end market."

"That's it," Liu Bo said with a smile, "so, in the coming summer sales season, our biggest enemy is not Lenovo, but Founder and Great Wall. These two brands cannot compete with Lenovo in the low-end machine market, and they are very It may take advantage of the trend to move to the mid-end market.”

Shen Fuxing said: "Our computer advertisements are very effective. The brand has already been launched, but it is definitely not as influential as Lenovo. Summer is the peak season for computer sales, so we should organize activities."

Liu Bo said: "The marketing department has already made a plan. Buy a computer and get a free USB flash drive. Buy our high-end machines and get a value-capacity USB flash drive directly. If you make up the difference of 200 yuan, you can get a 64m USB flash drive. Buy a mid-range computer and get a free USB flash drive. Capacity U disk, you can also get a larger capacity U disk by paying the difference.”

"Is this too much?" Liang Xiucheng asked in surprise.

"Seize the market, you are willing to spend 100 million a year in advertising budget, and you still care about a USB flash drive worth a few hundred dollars?" Liu Bo laughed.

Shen Fuxing asked: "What is the situation of the enterprises and the government?"

Liu Bo said: "It is difficult for us to get the list of state-owned enterprises, and Lenovo gives too much rebate."

"Giving so many kickbacks, isn't Lenovo making money?" Liang Xiucheng asked.

Liu Bo said: "Cut corners and materials. You can also sell the backlog of goods several years ago to state-owned enterprises, which is equivalent to recycling waste. No matter how much kickbacks you give, you can still earn money."

Shen Fuxing sighed: "The business of state-owned enterprises is still easy to do."

"As for private companies, our business is developing very rapidly," Liu Bo said, "Although Xifeng's erp system may not be suitable for each company's situation, at least it can be used, and many private company owners don't understand it, only know Xifeng The management system is well-known. Through bundling sales, our computers are very popular among private companies.”

Liang Xiucheng suddenly said: "Specialize in the special edition for enterprises, and install various office software before leaving the factory."

"Pirated software?" Liu Bo asked.

"Of course it's a pirated version. Who would install the genuine version for free? We are in business, not charity." Liang Xiucheng laughed.

Liu Bo said: "The most popular office software now is the WPS series, which is a product developed by the chairman's Jinshan Company."

"Never mind him." Liang Xiucheng said.

Shen Fuxing said: "Well, let's get in touch with Jinshan Company and ask them to give the lowest discount. Jinshan launched a red genuine storm last year, and it itself had a 40% discount promotion. We should also get a 20% discount for bulk orders. Calculate it for each computer. It doesn’t cost much to install genuine office software. This can also be used as a selling point, free installation of genuine office software, enterprise customers should agree very much.”

As the director of operations, Liang Xiucheng thought more about it: "The next point is to build up the product line. We now have two models, which are too thin, and we must have a low-end model. And the mid-range The price range of models is very large, and Yuandu belongs to the mid-range market, so we should launch another mid-range phone with a price of more than 7,000 yuan, so that consumers have a choice.”

"This must be started as soon as possible, and strive to be perfected within this year," Shen Fuxing said, "By the way, how did the USB drive react at the CEBIT exhibition?"

Liu Bo said: "The response was very enthusiastic, and more than 30,000 orders were received at the exhibition. When we showed the patent certificates from the United States and China, those foreigners were very depressed. But according to my estimation, there must be many foreign manufacturers. They will risk patent infringement to produce USB flash drives.”

"Is there anyone willing to cooperate with us?" Shen Fuxing asked.

"Yes, there are more than one family, and they are in preliminary contact." Liu Bo said.

Shen Fuxing said to Liang Xiucheng: "Setting up a special negotiation team can reduce the patent licensing fee to a very low level, and then form a U disk patent alliance with them, so that anyone who dares to infringe will be united and killed together."

"I will arrange it." Liang Xiucheng said.

Liu Bo interrupted suddenly: "There is another situation. There is a company in Israel that has obtained the Israeli U-disk patent certificate, and the approval time is even earlier than ours. Of course, judging from the patent application date, they are a few months behind us. .This is a muddled lawsuit, and we will definitely win, but it will take a long time."

"Leave him alone for now, and kill him after he's fattened up." Shen Fuxing said.

In fact, domestic patent infringement is more serious, and there are more and more brands of USB flash drives.

At present, China Technology has sent lawyer letters to 8 companies including Patriot, Netac, tcl, Hisense, BBK, and UTStarcom, among which two are willing to pay patent fees, and two are willing to purchase high-priced machines of China Technology. Core, the remaining four pretended to be dead and refused to reply.

For those guys who pretend to be dead, China Technology intends to hold a press conference, directly blacklist the media, and at the same time file an infringement lawsuit in the court.

This is nothing, but the headache is the counterfeit USB flash drive, Huaqiangbei is full of cheap counterfeit goods. Some simply use the brand of China Science and Technology, and the relevant departments of Shenzhou City do nothing, and China Science and Technology does not know who to sue.

While Shen Fuxing, Liang Xiucheng, and Liu Bo were discussing the company's development, Song Weiyang had already gone to Rongcheng to personally talk to the provincial leaders about the Western Software Park project.

This project could have been signed before the Spring Festival, but something happened in the province.

The reason is simple, that liar Song Ruhua made too big a deal, and Song Weiyang is of course unwilling to fulfill those promises. The leaders of the province are not happy. Not only have their political achievements not been fulfilled, but they have also shrunk significantly. Moreover, the achievements of the software park when the project was established have already directly sent someone to be a Beijing official, and the remaining leaders are waiting for the follow-up achievements!

Just a few days ago, Song Ruhua publicly stated to the media that Chengdu's location and environment were too restrictive, and he planned to shift his focus to East China.

This made the leaders of Xikang Province very anxious. They sent people to block up the top company headquarters every day, but Song Ruhua didn't show up at all. People are building an "Eastern Software Industry Cluster" and want to connect more than ten software parks in Jiangsu, Zhejiang, Shanghai and Shandong. It is expected to be fully completed within 6 to 11 years. The estimated investment is 2.9 billion yuan, driving the local economy of 29 billion yuan. 2 billion yuan, the park covers a total area of ​​2 million square meters.

A bigger pie was drawn, and the officials in these places got confused and took the initiative to make the pie even bigger.

Officials from all over the country rushed to contact Song Ruhua. Song Ruhua only needed 100 mu of land, and the officials gave away 500 mu of land. What, the city next door has allocated 1,000 mu of land to build a software park? We can't be compared, call Song Ruhua immediately, our city can approve 2000 mu of land!

Jiazhou's information industry park even reached the peak scale of 4,500 mu, scaring Song Ruhua. He had just promised to invest 100 million yuan in Jiazhou. After hearing that 4,500 mu of land would be allocated to him, he immediately understood what the officials were thinking, and immediately changed his mind and said that he would invest 10 billion yuan here!

What's even more ridiculous is that Song Ruhua also used the "Eastern Software Industry Group" to apply for the National Torch Program, and two months after he officially submitted the application, he was actually approved as a National Torch Program project.

How could Song Weiyang, an honest businessman, compare to a liar's ramblings?

Seeing that Song Ruhua was in a hurry in the eastern region and completely ignored the follow-up development of the western industrial park, Xikang Province was really in a hurry. He made several calls a day to ask Song Weiyang to go to Rongcheng to discuss the acquisition.