Seven Hundred and Three Hot

Can you imagine? Only three months ago, the joint tour of the One-Day King and Shining Band still had enough tickets left in smaller venues; What happened during this period?

Answer: The Coachella music festival happened.

Life is changing every day; the entertainment industry is turning upside down every day. A Coachella music festival has indeed given birth to countless topics.

The knights have become an army, the three-finger salute has gone out of the circle, and the king has diehard fans one day, and the world seems to be different.

The online ticket sales for the "Departure" tour officially kicked off. In less than a week, all the tickets for all shows were sold out, stunning the entire market.

So far, the biggest doubts of professionals have been answered——

What is the market appeal of One Day King? Can it hold the box office alone? How much influence does the halo from Grammy to Coachella have?

Tickets are sold out, that's the best answer.

However, as mentioned before, there are still many intricate inside stories about the same "sold out", and people in the industry have also raised curiosity:

One day the king's sold out, what kind of sold out is it? Are you sure it's not Atlantic Records' hype?

There are rustling voices in the industry looking for the truth. They will not poke the diorama in public, but they need to know the inside truth.

However, the truth is—

Sold out, literally sold out, the tickets for the 50 performances of the king in a day are indeed sold out, and now there are no tickets left for the internal VIP seats, even if media reporters or senior producers in the industry want to There is no need to ask for tickets through personal connections.

According to the statistics of professional organizations, the "Departure" tour has not even officially kicked off, and the 100% attendance rate has created the best in a year, including Bruno Mars, Taylor, Swift, Lady Gaga, and One Direction The most recent tour, the attendance rate was in the early 99%, after all, there is still a little bit to reach 100%, but the King One Day did it.

Of course, even if you buy tickets, you may not be able to attend; and the attendance rate is also related to the number of performances. The 50 performances of the king in one day are only half of Bruno Mars’s tour last year. The statistical base is different. There are various reasons. made such a difference.

Nevertheless, according to data from professional organizations, so far the ticket revenue of "Departure" has exceeded 40 million U.S. dollars, because the promotion cost of Atlantic Records is low, the venue fee is not high, and the stage of King One Day has never been Create highlights with modeling, lighting, dancing, etc.

The performance cost is not high, and the profit after deducting the cost is undoubtedly one of the most popular and profitable tours in the past year.

It can be truly and clearly felt in all aspects that the super popularity of "Qi Cheng" is real, extremely real! The kind of truth that does not mix water!

Moreover, within a short period of time, information asking for tickets has appeared on the black market.

The scalper appeared.

The original price of 128 US dollars in Washington Field was finally sold for 1,000 US dollars. From this, it can be seen that the fan base of the One Day King is still not solid enough, and the situation of "price but no market" has not appeared, as long as the bid is high enough , there are still fans or scalpers who are willing to sell.

Naturally, the final attendance rate of the concert still needs to be questioned. Whether it can maintain a 100% ratio still needs to face the test; but it can also be seen from the side, the frenzy that is willing to spend a thousand dollars on the black market to buy tickets to go to the scene The knight has appeared.

In other words, there are more and more fanatical fans of the exclusive king for a day.

At the same time, the voices of the Cavaliers on the social network calling for the addition of Atlantic Records became more and more intense, and they made a very reasonable suggestion:

Now One Day King is only performing one show on Friday and Saturday, but what if one is added on Sunday?

Doesn't this solve the problem perfectly? All the best!

The voices of the knights became more and more lively and turbulent. Even the people who eat melons followed suit, and the social network also showed a boom.

But Atlantic Records cannot solve the problem so simply and rudely——

In fact, in cities like Salt Lake City, Phoenix, Kansas City, and Charlotte, one or two performances often reach the upper limit of the market capacity. After all, the same band is on stage for two consecutive days. The test, only in big cities like New York and Los Angeles, the performance will be held for three consecutive days or even longer, after all, the market capacity is much larger.

Now, the tickets for the two performances in these cities have all been sold out, which has exceeded the expectations of Atlantic Records, and the market is basically saturated. If we rashly add more performances, I am afraid the sales figures will not be good.

Los Angeles and Chicago are the top choices even if additional venues are to be added, while further market research is required for other cities.

Moreover, not only the market reaction, but also the state of the band must be considered for adding shows. There will be 50 performances within six months, and all of them will be played by themselves. This is a severe test for the band. It is very easy for the company to say that it is an extra show, but it has strict requirements on the energy and physical strength of the band.

Companies need to be cautious and cautious.

Atlantic Records has taken a risky gamble, and now they need to be more cautious, and decide whether to add the show after careful consideration. Even if there are no additional shows, it is a good choice to retain this hunger and then plan for the future of the band. It still depends on the planning of the publicity department and marketing department.

As a result, the shouts of the knights were in full swing, while Atlantic Records stood still, and the social network was very lively, and once again felt the super popularity of the king for a day.

Throughout May, the topic of the "Departure" tour has always been hot, and even once out of the circle, even passers-by who have not bought tickets have become curious, but unfortunately it is hard to find a ticket now, curiosity is curiosity, and they can only watch and eat Just melon.

Then, from May to June to July, One Day King was always focused on the rehearsal of the concert and was in full swing.

As the time draws closer, the heated discussions that had once cooled down again, and reached their peak with Atlantic Records announcing that Washington would add a Sunday.

The news of the additional show in Washington instantly spread across the Internet, and the tickets for the additional show were sold out in less than 30 minutes. It proved the correctness of the market research of Atlantic Records with practical actions, and it was even more accurate than before. Crazy, the action of adding fields has been enthusiastically sought after by the Cavaliers.

Afterwards, Atlantic Records did not act rashly, but the voice of the Cavaliers asking for an additional field was quickly diverted.

Because the "classic" is here, this is the big news!