Four Hundred and Fifty First Special Treatment

From "My Devil" to "Falling Apart", from the single chart to the album chart, since the end of the Grammy Awards ceremony, the mighty momentum of the King of the Day has continued all the way to the end of the year, from March to December, This dark horse band always has a place on the major charts and social networks.

Undoubtedly, the Grammys became the king of the day, and the historic feat of sweeping the four comprehensive awards made this young band stand at the top of the pyramid in an instant, bathed in the brilliant sunshine, and bloomed with brilliance. Then he ushered in the attention of his own.

Of course, this is already something to say. Standing on the second day after the Grammy Awards ceremony, barely sober from a hangover, you will definitely not see the future. Alice is the same as Ronan, including Ah Matt may not be able to foresee the future. They are sure that the band is about to usher in a new development opportunity, but they are not sure what height the band can reach. At this moment, they can only feel a vague light.

However, Alice can be very sure and sure of one thing——

Regardless of whether the Billboard results can usher in an explosion as expected, the crazy enthusiasm of the news media has already rushed to the face. After the Grammy Awards Ceremony broke out and made history, more than 300 media headlines around the world It was the first time to report such a grand event.

In North America alone, all mainstream media have undoubtedly reported relevant news, interpreting the victory of the One-Day King in different ways and angles. The bustling upsurge is even hotter than the heat wave in midsummer. Is the name of the king for a day.

Alice has spent nearly an hour simply browsing the headlines of the top mainstream media.

And, that's not all.

Early this morning, Alice "received" the hotel manager in her room, because the journalists gathered in the lobby of the hotel were far beyond the capacity, at least two hundred reporters gathered together and waited patiently, just hoping to be able to interview a reporter as soon as possible. King of Japan—

The one-day king at the nomination stage was a monkey jumping out of a crack in the rock; the one-day king after the awards ceremony was still a monkey who made his debut as a surprise... monkey.

In fact, after the nomination list came out, there were quite a few media who invited to interview One Day King, but the enthusiasm of the media was relatively limited at that time. In addition, One Day King was on tour, so the enthusiasm of the media for interviews did not reach the highest level. The opportunities were far less than imagined, and Atlantic Records filtered some, and in the end there were only about five media outlets interviewing One Day King.

So how did those reports at that time come about?

Rely on the Internet to search for information, after all, it is the Internet age,

Enter keywords in the search window, and you can easily find information.

Although it is not stated clearly, the attitude and posture have proved that the news media is not optimistic about the chances of the one-day King's upset victory at the Grammys-so even if seven nominations lead the Grammys, the special report is still one. No.

It is precisely because of this that after the award ceremony, the major media were a little flustered. They still knew nothing about the band. All the information they knew so far were all written on the webpage and Impression, they haven't even had close contact with the band members, and they don't have any idea of ​​their personality, demeanor or type.

This is bad.

As a result, interview invitations from major news media swarmed like a tide—last night, at the official photoshoot after the award ceremony, I was surprised to learn that the first interview opportunity of King One Day had been snatched away. They are so surprised and surprised. From here, we can see Wyatt's brilliance and wisdom.

But after learning that the first interview was taken away by "Rolling Stone", the other reporters could only keep their mouths shut. Even if they were not satisfied, they could only admit defeat.

After careful consideration, Atlantic Records determined the itinerary for the one-day king on the first day after the awards ceremony. The two interviews were from "Rolling Stone" and "Spin", both of which were professional music magazines, and both were top-notch in the industry. The former represented In the mainstream market, the latter represents independent musicians. Such a choice is understandable and not controversial.

In addition, the two covers and the inside pages of the magazine were taken from "Entertainment Weekly" and "GQ", both of which are entertainment magazines. The former is the highest-selling entertainment magazine in North America. , the latter is a representative of fashion magazines.

Although "GQ" is not the most top fashion magazine - because the cover of a magazine like "Vogue" is not available to anyone, and the King of the Day has nothing to do with the fashion circle, so it is naturally impossible, but " There is no problem with a top-level magazine like GQ, which is between fashion and entertainment, and it can pave the way for the king of the day to fully open up his popularity.

Strictly speaking, it takes a day or even two days to shoot the cover of a magazine, because each issue of the magazine represents the trend of fashion, not only the image of the sponsoring brand needs to be taken care of, but also the fashion taste of each issue needs to be considered. A model It is often necessary to shoot ten or even twenty sets of looks, and the makeup needs to be adjusted every time the look is changed. The shooting process is very long and very difficult.

Like today, it is simply impossible to have two interviews and two covers in one day.

But the situation of One Day King is special. In the final analysis, it is still a band, not a real fashionista. There is no need to change too many sets of clothes. I had no idea, so I arranged only four magazine pages—not eight pages, and the workload was directly halved, so the shooting time was drastically reduced, and even two cover shots were arranged in one day.

Even so, it is a serious challenge to complete four tasks within one day, and there is a high probability that work will continue after midnight until the early morning of the next day.

In other words, the itinerary is full! One day, the king will have a full schedule for the next two weeks, and there is no time and space for breathing.

However!

The media reporters gathered in the hotel lobby for the first time - they knew that the king's schedule was full, but they still had to come to try their luck. They didn't seize the opportunity before, and it was too late to try to get close now. But in order to work, he had to bite the bullet and go into battle.

If you miss the current opportunity, you will miss the hot spots, and you may lose readers and even advertisers——

The first musician in history to truly sweep the four major Grammy awards, how could such a hot topic not be reported? Readers are transferred to other newspapers and magazines that report the first time, which is a matter of minutes; then, how can advertisers not complain?

So, that's how it happened.