Four Hundred and Forty One Sales Curve

After the Grammy Awards Ceremony ended, people roughly guessed and conceived how many Grammy effects the king could enjoy in one day.

The sales explosion of the album "Seven" is the expected result. Although the single-week sales of 700,000 directly after the award ceremony is a little beyond imagination, it is not outrageous; The three-week championship and then the seven-week championship, the vast and continuous momentum can't stop at all.

More importantly, the seven-week champions are all solid champions—the weekly sales are all more than 200,000. In the 1990s or the beginning of the millennium when the music market was still prosperous, such performance was nothing; But at a time when the global music market is generally in a slump, such achievements are enough to cause eyebrows. In the end, it was not because of the weakness of the opponent, but because of his own strong performance that he reached the top of the Billboard and won the championship again.

This is really scary! Week after week, King of the Day continued to bring surprises, and gradually faded the aura of the Grammy effect, and began to spread word of mouth by relying on the solid quality of the "Seven" album, so that the one-time effect of the sales explosion evolved into a steady flow long-term effect.

From questioning to belief, from complaints to praises, "Mules and horses need to come out for a walk", and now, people can finally understand the reason why the professional media score of this album can reach 93 points. The reason why the album swept the four major Grammy awards——

Indeed, well-deserved reputation!

The really excellent quality has conquered the picky listeners. At first they bought the album with a curious or critical attitude, but now they really like it. Naturally, the word of mouth praise makes the album sales continue to explode, strong Swept the seven-week championship.

Until the first week of April, the new album "The-Next-Day (The-Next-Day)" of the legendary superstar David Bowie successfully reached the top with 400,000 sales, and the legendary rock band Bon Jovi ( Bon-Jovi's latest album "What-About-Now" broke out with a sales volume of 270,000 and ranked second, and King One Day's "Seven" slipped to the third place with a sales volume of 220,000 .

Of course, Justin Timberlake's third studio album "Perfect Vision" sold 1.29 million copies in a single week in the second week of April. The sales volume of the album breaking through the one million threshold is currently the second highest in history, second only to the record of 1.89 million in a single week created by Justin Timberlake's predecessor, Superboy.

With such an achievement, there is no suspense for sweeping thousands of troops to top the Billboard album chart.

However, the follow-up sales of "Seven" are still strong, and after falling to an average of 100,000 sales per week, it still firmly occupies a place in the top five of the Billboard album list.

At this time, after the sales volume lost its explosive power, it turned to long-term sales by virtue of its stability, showing a different look.

Such momentum lasted for thirteen weeks, and then the weekly sales fell back to less than 100,000, but it still did not disappear from the list, maintaining a weekly appeal of more than 50,000, and it lasted for more than 20 Week, until the second week of October, the album did not fall out of the Billboard top ten ranks.

The long and strong sales curve really proves a fact——

The Grammy effect has successfully brought the album "Seven" into the attention of the general public, but it is not just following the trend, but the real word of mouth that can make the sales of the album Changhong. Without being able to "represent everyone", along with the word-of-mouth reputation, the album sales have always been strong, and it has become one of the most watched albums in 2013 along the way.

Before and after, it has been ranked in the top ten for forty weeks. Such a momentum is indeed amazing. However, it is still not over at the end of the year. Occasionally, sales of more than 100,000 in a single week can explode, and the bulletin board ranking It also fluctuates back and forth between the top ten and twenty.

It has been nearly eight months since the end of the Grammys, and the album is still able to explode in sales. Such a gesture is indeed excellent, but people have gradually become accustomed to it, no longer surprised, no longer complaining, but slowly accepting the day The fact that King managed to win a place in the music market.

At least, that's the case for "Seven", and the future development prospects of King One Day is another story, wait and see.

It has been confirmed early on that this album will occupy a place in the year-end sales rankings in 2013, and even have the qualifications to compete for a high ranking. "The great success of Atlantic Records is even more delighted.

However, that's not all.

In addition to the album, the performance of the single is even more impressive, and the Grammy effect is more direct and more crazy.

In the era of digital audio sources, singles can be purchased separately, which is more convenient and cheaper, and is more in line with the consumption mode of fragmented time. This also makes the explosive energy of single sales often exceed that of physical albums, so that Billboard has to modify the rules. Albums have also begun to be counted in the same way as physical albums, but no matter what, the upward momentum of single sales is still unstoppable.

It is precisely because of this that the Grammy effect is more obvious in the performance of singles.

Before the Grammy Awards, the "Big Three" already had their moment of glory, and regardless of their prospects at the awards ceremony, the benefits of the Grammy effect are limited in the end; but not Kings for a Day In this way, it has been unknown before, which also means that there is a lot of room for improvement.

After the Grammy Awards Ceremony ended, all eyes were on King One Day, and the dark horse posture really stole the show.

In the third week of February 2013, the champion of the billboard singles list was still the single "Thrift Shop" by McMur & Ryan Lewis, and the runner-up was still "Palace Lock Paradise" by Bruno Mars. It seems that there is no feeling The direct impact of the Grammy effect, but read on and you will be able to detect the truth.

Third place went to Britney Spears' "Scream", fourth place went to The Shining's "Ho, Hey" and fifth place went to Kings for a Day's "Chasing the Light".

Although the king for a day did not perform the song "Chasing the Light" on top of the Grammys, thanks to the band's history-making move, the work still received a lot of attention, and the ranking of "Chasing the Light" still rose by one rank , tying the single's best score on Billboard.

It is a little regretful that "Chasing the Light" did not get a Grammy bonus-at least not a direct bonus. In the end, the fifth place was the peak of this single, and it could not go further.

But despite this, "Chasing the Light" continued the overall momentum after the One-Day King Grammy, staying in the fifth place for another five weeks, and then began to slowly decline, and the follow-up development curve was even worse than " Hoo, hey" is even better, which is an unexpected surprise.