Four Hundred and Forty-Fourth Follow the Trend

In fact, Atlantic Records had already made preparations. Ahmet flew directly to Los Angeles on the night of the Grammys, obviously preparing for the overall layout.

It can be seen from the data that the album sales of "Seven" have remained stable at more than 200,000 copies. This album also has the energy of the third wave of singles and even the fourth wave waiting to be released. Ordinary albums are different, so how can a sophisticated Atlantic Records easily miss it?

Therefore, when "My Demon" topped the Billboard singles chart for the first time, Atlantic Records released the third single "Falling Apart" of "Seven".

Two flowers bloom, one for each.

Let's talk about "My Devil" first. Although it only won the championship for a week and there is no energy left after the explosion, the stamina of the song is not bad. It stayed in the top ten for another eight weeks, leaving the top ten one step earlier than "Chasing the Light". The famous range, and then stayed in the top 20 for a while, but the momentum of slow decline has shown signs of weakness.

Apparently, the flashing moment of reaching the top in an instant consumed all the energy, thus highlighting the problem of lack of stamina. In the final analysis, King One is still a fledgling dark horse with a weak fan base; and "My Devil" itself is not recorded in the annals of history. Legendary songs, at least not yet, and the subsequent development curve is also expected.

In the end, "My Devil" spent a total of twenty-nine weeks on the list, and then fell out of the top fifty, completely out of the list.

Despite this, "My Demon" has achieved very good results in the charts. It is not surprising that some singles will go out of the charts at the speed of light after reaching the top once, such as the new song of One Direction. It has been on the list for more than seven months, and its full battery life has initially demonstrated the market appeal of the King of the Day.

Although "My Devil" is not a famous song handed down from generation to generation, it became the first single that the King of the Day opened the door to the mainstream market. It is indeed a successful work that seeks a balance between business and art. You can more or less see the light and shadow of this single.

Perhaps, it is not a classic yet, but after time has passed, it will become a classic.

What's more, the results of "My Devil" also included a weekly championship, becoming the first single of the King of the Day, which is commendable.

"My Demon" can be said to have overfulfilled the task; while "Chasing the Light" continues to be on the list, allowing people to see more potential for the King of the Day.

This is the foreshadowing, the foreshadowing for the explosion to come. The question is, does the One Day King need to wait until the second album to usher in a full-scale explosion, or does he already have the qualifications for an explosion?

After saying "falling apart",

There was no live-action video for the single, but Atlantic Records had been planning it since the night of the Grammys.

The reason why I didn't release a single immediately while chasing after the victory was that I wanted to firmly grasp the opportunity and strive to maximize the benefits, instead of rushing to mess up my own position.

Atlantic Records hired an animation production company to produce a three-minute music video in two months, which was released two weeks after the release of "Falling Apart", and wave after wave of publicity campaigns unfolded in an orderly manner; and, The music video is also carefully crafted——

Continuing the setting of the world view of the king for a day, the corresponding characters of the four members are produced in the cartoon, telling the story like another movie, showing the exploration and adventure of the four characters after they return to the earth, four characters and four The narrative lines, not only did not meet and intersect, but also became more and more independent, just like four story lines, and appeared in the same story background.

Brainstorm, come again!

The brain-burning world view has attracted more and more netizens to join the discussion, and they have interpreted it from their own perspectives, which has become another kind of viral marketing.

"Falling Apart" was officially released in the second week of March, and despite the company's lack of hype, the Grammy effect still has a strong presence.

After entering the list with a low-key 81st, it soared to 43rd in the next week, and then the music video was released, and the carpet promotion was officially launched. No. 12, and has reached No. 15 in the fourth week. The rising speed is undoubtedly the best among the three current singles of One Day King, and it has full stamina, showing strong combat effectiveness in the fierce competition.

Unexpectedly, the social network discussions of "Falling Apart" easily surpassed "Chasing the Light" and "My Demon", not only in terms of explosive power, but also in terms of stamina and sustainability. This also means that not only the Grammy It's just an effect, but the song "Falling Apart" has won the love of the general public, just like the Shining Band's "Ho, Hey", which also makes people full of more expectations for this song.

This is a positive sign!

Logically speaking, the first single of the album should be the best, with a good start to open the situation, and the follow-up singles are slightly inferior, but still hope to continue the momentum; and now the three singles of King One Day are Sesame Blossoms High, the reputation of a single is better than that of the other, showing a strong upward trend.

This also means that after the Grammy's surprise victory, the King became more and more courageous amidst the doubts all over the sky. Conquer the audience step by step and thoroughly establish your own sense of existence.

Although the process faced many ups and downs, the operation behind Atlantic Records still firmly grasped every opportunity, and "falling apart" successfully fully detonated the momentum accumulated in the past two months and three months.

Part of it comes from the world view built up by the music video and the inner pages of the album cover. Obviously, the album "Seven" is not just a musical work, but also a novel and a movie. The king will tell a grand story Hidden in it, like a brain-burning movie, it caused countless speculations.

Part of it comes from the real face constructed by the official account of the One Day King on YouTube. Alice insisted on shooting all the way to make the video and finally waited for the moment to shine. An image that is said to be unfamiliar, without any sense of intimacy; while YouTube videos provide a platform and a channel, allowing people to freely dig deeper into this band.

Another part comes from the Grammy effect. From the nomination to the ceremony, there are countless rumors about the one-day king. From the rave reviews of the professional media to the sweeping of the Grammys that night, this black and shiny dark horse has become popular on social networks. Always stand on the cusp of the topic.

In this way, the momentum has accumulated bit by bit, including "Jimmy Chicken Feather Show", including the hashtag "Chasing the Light", and so on, and now finally ushered in the moment of explosion.

And "falling apart" is just a small spark that ignites the entire gasoline depot!