Chapter 1765 Bai Feng's Strength

After the discussion, Li Yihang and Zhu Hengyi went to discuss with the people who wanted to jointly build a private island, while Yang Dongxu and Wei Fei walked out together.

"Bai Feng's acquisition of Thai Red Bull is almost complete and will be back soon. How long do you think it will take to acquire the domestic Red Bull?" Wei Fei couldn't help but ask.

The acquisition of Red Bull can be said to be a major plan for Bai Feng to enter the beverage industry. After getting Red Bull and using this brand as a hangout, the products of the beverage company established by Bai Feng can be instantly distributed nationwide using the mature Red Bull offline channels.

And it has also opened up channels to enter the international beverage market. In short, as long as Red Bull is taken down, everything will basically be smooth sailing.

Before encountering the encirclement of international giants, Bai Feng could encircle the land as long as her horse was fast enough. What Uni-President, what Master Kong, or the current Wahaha.

She would overtake them all. After all, Red Bull is sold all over the world, not to mention the domestic Red Bull company, which can compete with Thai Red Bull. Not to mention the final victory, the performance is also rising year by year.

If Bai Feng can get this awesome brand and sales channel, as long as she doesn't make the product defective and sell it to make money, she will basically have a place in the beverage industry, and she will be a big shot.

"It's not possible for Thai Red Bull to forcefully acquire Huaxia Red Bull. One reason is that the bid is too low. When they invested, they gave a peach sapling. When they wanted to get a return, they wanted to dig up the fruit-bearing peach tree and give the tree planter a dime.

The second reason is that Red Bull has too much market share in Huaxia, and the authorities can't just sit and watch foreign capital so easily.

Now these two problems basically don't exist after Bai Feng acquired Thai Red Bull and took over this brand. The Ministry of Commerce can't prevent domestic and domestic companies from acquiring and merging.

And everything is regulated and not illegal, so when can they successfully acquire Huaxia Red Bull and gain a firm foothold in the beverage industry? It depends on whether Bai Feng is willing to pay more after returning to China.

The acquisition contract can be signed at any time if the price is in place. If the price is not too low, it will take some time to grind it out." Yang Dongxu said.

"Are you optimistic about the market for this kind of functional beverage?" Wei Fei couldn't help but ask when the two got in the car.

"It's not that I see this market very much, but with the development of the domestic economy, when food and clothing are no longer a problem, the direction of the consumer market will definitely change.

In the future, the main market for men's consumption will definitely include aphrodisiacs, while women will buy makeup, skin care, and whitening products. The elderly want to live longer with health products, not to mention children. When they are just born, they buy milk powder and diapers, and when they grow up, they buy toys and various children's clothes.

These will become the main force in the future consumer market. Therefore, there will definitely be a place for functional beverages in the beverage market, and then natural mineral water, plus the current main health-preserving flower tea, the foundation of the basic market is considered stable.

As for whether the beverage company will extend to food, such as convenience, egg yolk pie, biscuits, and other aspects in the future, it depends on the company's development strategy."

"What you said means that the beverage company is not just a beverage company. You are developing towards a comprehensive group." Wei Fei looked at Yang Dongxu with some surprise. He didn't expect him to be so optimistic about the future development of the beverage company.

"Since it can be developed to this point, why not? Not only can it develop into retail food, but it can also expand into grain and oil, and then link it with other agricultural products, and a large-scale food group based on agriculture will be formed.

When expanding into grain and oil, you can also ask the country for subsidies and policy support for the development of local agricultural companies. The government must be happy to see such a powerful food company appear in China.

After linking with agriculture, it will develop into meat food, such as ham sausage, beef jerky, and braised food. The development market here is huge. Don't think that ordinary retail food is only a few dollars a generation and is insignificant. If it is done well, the output value will be hundreds of billions." Yang Dongxu said with a smile.

"Then after expanding into food, the farms you invested in will have sales, right?" Wei Fei joked. He felt that Yang Dongxu's pie was a bit too big.

"It's like after taking over the Red Bull brand, you won't ask me for some Chinese herbal ingredients, and the flower tea doesn't need me to provide raw materials." Yang Xu shrugged indifferently.

In fact, he was not just talking nonsense to Wei Fei, but if Bai Feng really wanted to deepen her roots in this industry, a large-scale comprehensive agricultural company would be the inevitable path.

If the food is well made, it is not impossible to develop seeds and fertilizers afterwards. Many international giants do this. This is the direction of development for this type of company.

There are only two situations: if the development is good, the branch line will be expanded, and if the development is not good, the main line can only be defended. The direction of progress has been drawn by foreign agricultural giants. It is definitely right to go forward along this road.

And you said that retail products such as bread and beef gang are nothing. For bulk commodities such as grain and oil, as long as Bai Feng can withstand it, the country will definitely give policy support.

Enterprises that are closely related to people's lives are doing so well with national enterprises. There is no reason for foreign capital to intervene and share a piece of the pie.

In addition, Bai Feng's height is high enough and her strength is strong. There will be no situation where she is bullied or forced to be acquired by foreign capital. Her strength is simply too strong. As long as she rises, no one can really do anything to her.

With policy support from above and no fear of competition from competitors below, is it surprising that such a company has developed?

But it is not so easy to develop.

For example, Coca-Cola and Pepsi have not raised prices, which is a good industry barrier. For ordinary people who enter this industry, you really can't withstand this barrier of occupying market share with small profits and quick turnover.

And the products in the food and beverage industry are basically like this. Instant noodles used to cost 4 yuan a bowl and food companies made a lot of money.

When everyone realized that this industry could make money and wanted to rush in, mineral water changed its packaging and rose to 2 or 3 yuan, and instant noodles were still 4 yuan a bowl.

If the instant noodle food company that used to sell 4 yuan a bowl could make 2 yuan, with the economic development and currency depreciation, the cost is now 3.5 yuan, and they only make 50 cents.

They are big and have mature sales channels, and the average profit of 50 cents is not a small amount.

You just entered this industry, and you opened various factories and bought production lines, and invited celebrities to advertise, and the cost went straight to 5 yuan.

In this way, if you want to compete with others, you can only sell a bucket of instant noodles for 3.5 yuan, and you have to lose money to occupy the market share. But how many people can afford to burn money like this?

Even if you burn money to occupy the market in the early stage, when you want to make a profit, don’t you have to raise the price back to 4 yuan and make a profit of 50 cents?

Consumers are already accustomed to your price of 3.5 yuan. Now that the price is suddenly raised, how much of the market share you have occupied before can you hold on?

If you fail to hold on in the end, will the money you spent on marketing go to waste?

So the market that seems simple and has a low threshold is actually more difficult to survive than those industries with technical content.

Easy to enter! But hard to survive!

However, these human bodies are obviously not a problem for Bai Feng, which is a bit invincible.