Chapter 1757 Looking Back
The independence of Huaxia Red Bull is actually similar to the lawsuit between Mr. Zong's Wahaha and France's Danone.
Both of them developed faster than the expectations of foreign investors, and then foreign investors wanted to force mergers and acquisitions to completely control the ripe peach trees when they were ready to pick peaches.
As a result, the farmers who worked hard to grow peach trees disagreed, and finally sued for various disputes, and then completely became independent, no longer giving foreigners the opportunity to pick peaches.
So the brand name may still be the same, and the business in China has basically nothing to do with the business of foreign companies abroad. They are all independent companies.
And the situation of Bai Feng's back-looking digging this time is not different. The reason why Huaxia Red Bull can dominate the domestic market and establish its own kingdom.
One is that the peach trees are indeed planted by themselves and they have the final say. They just bought a peach sapling from someone else. As a result, when the peach tree grows up, the other party not only wants to eat the fruit, but also wants to transfer the ownership of the tree to themselves. This is naturally not possible.
The peach tree grows on the land of China, absorbs the nutrients of the land of China and bears big and sweet peaches. How can it belong to you, a little foreigner?
Therefore, not only the peach farmers are unwilling, but also the leaders of the farmers cannot watch foreign companies bleed the Chinese land like this.
So it is extremely difficult for Thai Red Bull to forcefully acquire Chinese Red Bull.
But now it is different. The Red Bull brand has been taken over by Bai Feng, who is Chinese. When she filed a lawsuit against Chinese Red Bull, it was a closed-door conflict between family members.
No matter how much the meat runs, it is still in the pot. In this way, there will not be too much resistance from the policy point of view. Whether the merger can be successful depends on their own internal strength and means.
So as long as the Red Bull acquisition in Thailand passes the review and obtains the ownership of the Red Bull brand, Bai Feng will definitely make the leaders of Chinese Red Bull want to curse.
"Forget about him. I won't get involved in Thailand. I will show my face when he returns to China." Yang Dongxu said after reading the report on the beverage company.
Although Bai Feng's approach of cutting off the retreat first and then blocking the door is very rogue, Yang Dongxu still decided to wait until she takes action against the domestic Red Bull company and then go to support this rogue.
Who made me a shareholder of the beverage company? If I didn't show up when the war started, it would be a bit unreasonable.
"This is the topic of the meeting at BMW today. The Asian Auto Show is just one of the topics. The main topic is about the listing of the Huaxia BMW X3 SUV model."
Seeing Yang Dongxu review the documents related to the beverage company, Zhang Jing handed over another document.
The listing of new flagship cars can be said to be the top priority of the automobile company.
After all, no matter how good your own engine is, how good the gearbox is, how durable the bearings and car chassis are, everything must be integrated to show in a car.
Therefore, the launch of new models is a test for automobile companies. If it succeeds, the car sales will increase, the bonus will be high, the brand value will be further enhanced, and the company's development will move forward.
If the new car is pre-cooled, or even suffers a Waterloo, then it will be a pit. In a good situation, even if the adjustment can be made, it can stay where it is, tighten the belt and continue the design and development of the next car.
If the situation is not good, it is not enough to stand still. If you take a step back, it will be easily surpassed by other competitors in the same industry.
Looking at the history of BMW, the design of the earliest A3 and the Benz was done by Yang Dongxu.
In addition, before each new product is released, Yang Dongxu needs to personally review the finalization of the exterior design when it is just being designed and developed. Therefore, the upcoming launch of the X3 car also requires him, the CEO, to say a few words.
After all, this model is a great hope for BMW. If this step is successful, China BMW will once again increase its market share and brand value in China.
It is one step closer to the goal of all Chinese people driving China luxury cars.
When they came to the company, many employees were particularly surprised to see Yang Dongxu, and then stopped and saluted.
"Hello, Mr. Yang."
"Hello, Mr. Yang."
"Yeah." Yang Dongxu nodded with a smile.
Now, although his photos rarely appear outside or in the news media, many netizens don't even know that there is a hidden rich man named Yang Dongxu.
It was only when Zhou Ya was framed before that some people knew that the beautiful and elegant Zhou Ya had a husband like this.
But after the hot search, he became a passerby again. The public didn't know who he was.
But his popularity in the company is unquestionable. At least during the company training, employees still need to know who the company boss is and who the important executives are.
This is not like the ancient emperors who needed to have a brainless general who didn't know the soldiers, and the soldiers didn't know how to keep themselves safe in the future.
If the company doesn't even know its own chairman and the top executives, how can the employees below fight? It's just mechanical processing of work, how can it be without some enthusiasm?
Of course, knowing who the chairman of the board is, you can't post the chairman's information and photos on your circle of friends. This point should be clearly warned.
Otherwise, with the trend brought by Ma Fengyun in recent years, as the boss of a company, he would give speeches everywhere every day, attend banquets to improve his popularity, and establish himself as the company's business card for external publicity.
Sister Dong, Jing Dongqiang, and Xiaomi Lei, now it’s time to hand over Honor Lei. A large number of entrepreneurs have begun to be active in the media, making their reputations higher than those of second-tier stars, catching up with the popularity of first-tier stars.
Yang Dongxu, let alone other things, once the identity of the CEO of BMW Automobile Company was exposed, it was definitely a hot search.
He went upstairs to his own meeting room first, and soon Han Jun came in and the two met first.
Although Yang Dongxu is often not in the company, every company will have a chairman’s office. For example, the Lijian Security Company, which he may not go to once every two years, has his chairman’s office.
It doesn’t matter whether you come to the company often, but the chairman’s office must exist. Because of this office, both the company’s executives and employees can feel the presence of their own chairman.
If you don’t come to the company often, and you don’t even have a chairman’s office when you come, you may not even know who you are after a long time. How can the company be managed in the future?
So although Yang Dongxu doesn’t spend much time working in major companies, except for the Lijian Security Company, he basically attends several large banquets in other companies every year.
This banquet may be a year-end summary meeting, a beginning-of-year meeting, or a celebration of a huge increase in sales in the new quarter, etc.
In short, it gives employees and executives a feeling that although he does not often work in the company, the company chairman is always with them.
"There is no problem with other topics. Now there is a new topic that suddenly popped up when we had a small meeting before." Han Jun sat opposite Yang Dongxu and said.
"What topic?"
"The advertising invitation letter sent by Xuri Technology roughly means that they want to use the reputation and brand effect of our new BMW cars to become a sponsor of Xuri Technology's recently popular game "Qifan Platform"."