Chapter 1758: Stand on Your Own Perspective

As the CEO of BMW China, Han Jun naturally knows that Rising Sun Technology is actually a company under the big boss.

It stands to reason that with the current boom in technology, there is already a trend of a business empire. There is nothing wrong with BMW China being the sponsor of some activities of the anniversary celebration of Rising Sun Technology.

But being the sponsor of the Qifan platform always feels a little bit inferior.

It is true that this game is very popular, but from the perspective of the domestic ecosystem, the game is still the kind of industry that makes money but is criticized and not very presentable.

So let BMW China, a high-end and classy car brand, sponsor the other party. There is always a feeling of being lowered by the other party.

Especially BMW China also has extremely top sports car brands such as Maserati and Ferrari.

Using luxury brands to sponsor games is like using bear paws to make meat buns. It feels very lousy and the image of the own brand is lowered.

But this is the company of the big boss, so Han Jun was a little embarrassed when he met with several executives.

"Tell me what you think, or what do other people think of this advertising invitation during your meeting?" Yang Dongxu asked calmly.

"This." Han Jun hesitated, and then told the truth, "I feel that if we cooperate with Xu Ri Technology, this is no problem. A leading technology company and a powerful car brand complement each other.

But just sponsoring a game of Xu Ri Technology, I feel that the game is not worthy of our car brand. Even if it is a sponsor for YY, it feels that it lowers the grade of our car brand.

The needs and views of domestic consumers and foreign consumers on brand advertising are different. The Chinese people's requirements for brands are that the car drives well and has face, among which face is very important.

Foreign brand advertising is more about reputation, letting the public know about this famous brand, and then using sports stars and Hollywood stars to attract consumers to consume.

Let Huaxia BMW Automobile sponsor the game. Many parents in China are very controversial about the existence of the game. So this sponsorship is not a win-win situation, but it feels like using Huaxia BMW Automobile's brand to increase the other party's value and grade."

"Since you know it, then refuse it. Don't ask me about such things in the future." Yang Dongxu said.

"This."

"Okay, get ready for the meeting. In the future, when you encounter such a thing, whether it is Sunrise Technology or Hurricane Architecture.

In short, you are the CEO of BMW China, you just need to consider the problem from the perspective of BMW China.

If you support what is beneficial to BMW China, I will definitely support it. If it is harmful to BMW China, even if you reject Hurricane Architecture, I will reject it. Do you understand?"

"I understand." Han Jun nodded immediately.

"Okay, get ready for the meeting." Yang Dongxu also stood up, and the two walked towards the meeting room together.

He personally agrees that there is cooperation between the companies under his command. After all, why waste resources when they can be optimized?

But he is firmly opposed to the practice of one company under his command suffering losses to fill the gap of another company, and he will never agree to do so.

For example, using the BMW China brand to enhance the game's style, this seriously affects the image of the BMW China brand. How could he agree?

I just don't know which one of the Sunrise Technology companies made this advertising invitation.

Han Jun, who was walking out, seemed to see the doubts in his boss's heart.

So he said, "Sun Yang called and said that if Huaxia BMW is willing to agree, they can advertise for Huaxia BMW for free, or pay."

Not only did they not charge money for the advertising bidding, but they also paid the sponsors. This is quite strange.

But if Sun Yang came up with it and endorsed the game, this would not be strange. Because anyone with a clear eye knows whether Huaxia BMW is losing or making money by sponsoring the game, and it would be strange if Huaxia BMW agreed without paying.

Seeing that his boss didn't say anything, Han Jun continued to say, "The fundamental reason why this plan became an issue is that in addition to Sun Yang's reason for paying Huaxia BMW to be a sponsor.

There is also the reason why Huaxia BMW has a deep and solidified brand impression on the young generation in advance. Many young people can't afford Huaxia BMW now, but when they have money in the future.

With this early brand effect, when they choose a car, they will definitely choose Huaxia BMW first."

"You are all right in your consideration." Yang Dongxu nodded.

That's right, including Sun Yang's intention to pay Huaxia BMW to improve the quality of his own game. Both parties did nothing wrong from their own perspectives.

"However, while you are preparing to plant seeds in the minds of consumers in advance, you should also consider the current popularity and brand value of Huaxia brands. Is it worth it to lower yourself to endorse the game in exchange for the fame of young people who pay attention to the game?"

Han Jun was stunned for a moment, frowned and thought for a moment, "It doesn't seem to be worth it. This matter was only Sun Yang who called to talk about it, otherwise we wouldn't even consider other people."

Yes, if it wasn't Sun Yang who called, Han Jun wouldn't even consider this matter, and he wouldn't have convened a meeting of several executives to turn it into an issue to ask his boss for instructions.

Because it is Sun Yang, and Xuri Technology belongs to its own big boss. So Han Jun's first reaction was that this matter should be done, and then he would consider the pros and cons based on what should be done. In fact, Sun Yang should have just called and refused directly.

BMW China is now the No. 1 domestically produced automobile. It has even established its own reputation in the world. Maserati and Ferrari sports cars are luxury cars that many foreigners dream of.

Therefore, if Xuri Technology has a game abroad that has such appeal in China, then this advertising cooperation will be a win-win situation.

But this game is in China, and domestic consumers’ perception of the brand is first of all about quality and face. It’s not like foreigners do. The sponsor of this game I like to play is actually Ferrari. It’s so cool. I want to buy a Ferrari too.

The first reaction of domestic consumers when they see China BMW’s endorsement game is, are luxury cars starting to cost money?

In my heart, because of the high-end style accumulated by luxury brands, I instantly felt that I was being pushed down a notch.

"The attitude towards e-sports is still unclear. Although Internet laws are gradually improving, there is no clear statement on electronic games only after consultations and consultations. Sun Yang probably wants to build up the momentum of BMW China. ”

Yang Dongxu thought about it and basically figured out why Sun Yang made such a call to Han Jun.

Nowadays, when it comes to game endorsements, no matter how much money you offer, celebrities won’t accept them. This shows everyone’s attitude towards games.

So once BMW China takes over the job as a sponsor, Sun Yang can say to the outside world that even luxury car brands are optimistic about the gaming market and will become sponsors in the future. The gaming industry is really not a piece of shit that can only make money and have a bad reputation.

Then there is naturally room for other operations.