Chapter 1487 New Year, New Challenge
On the second day of work at Xuri Technology on the eighth day of the first lunar month, the employees who had just arrived at the company were still a little confused and seemed to be immersed in the festive atmosphere of the New Year. The company's senior bosses had already started the first meeting of the year.
The first meeting was held by the game department, and all the heads of the major game groups in the game department were present.
Last year, the total revenue of Xuri Technology's game department alone was 4.7 billion yuan. Excluding various expenses and development costs, the total profit was 3.1 billion yuan, although it was impacted by the Magic World game before the end of the year.
Although Magic World was not defeated later, the revenue of the game department has been very stable. Therefore, the profit increased by 123% year-on-year.
Among them, Fantasy and Swordsman had the highest revenue, especially Fantasy. Even though the game environment was affected by Magic World in the last few months near the end of the year, the total revenue was still as much as 1.6 billion.
Swordsman 1.1 billion, these two accounted for almost two-thirds of the revenue of the entire game group, followed by Legend of 800 million. Then there was the revenue of more than 200 million from YY Game Hall and less than 400 million from various web games.
Qifan hesitated that he had been doing updates last year, and paved the way for improving the reputation and attracting players, so the revenue was calculated separately and not included in the annual revenue summary.
In general, even though the second half of the year was full of momentum, the game department of Xuri Technology had a hard time, but the harvest was still full.
From the big red envelopes that Yang Dongxu gave to the game department at the end of the year, it can be seen that the big boss still recognized and affirmed their achievements.
Of course, affirmation is affirmation, and the pressure on the game department is still very high. The senior management of Jiucheng Company was well prepared before, whether it was facing plug-ins or private servers, they were very aggressive.
It can be said that both black and white means were used. When private servers were found, they were directly sued without hesitation. At the same time, there were people who hacked the servers of private servers. It can be said that they took two approaches.
Then the people who made private servers spent money to hang up the server, and the capital was not returned yet, and the game was gone. Looking back, the police were already blocking the door.
Let alone plug-ins, no matter what kind of boss you are, no matter how much money you have recharged. As long as it is found that plug-ins have been used, they will be directly blocked and never unblocked.
The big stick was swung vigorously, and anyone who dared to stick his head out would be hit with a stick.
With such means, the number of online players of Magic Domain has reached new highs.
It has only been a few months since the public beta of Magic Domain, and they have already opened the 38th service.
There are news reports that the top management of Jiucheng is very confident about this year's performance, and announced to the public that 100 servers will be opened to meet the needs of the increasing number of Magic Domain players.
According to the current ultra-large capacity server developed by Dongxu Technology, each zone has 20,000 to 30,000 people, and 100 new zones are directly heading for the peak of 3 million total online users.
How great is it to open 100 servers in a year? Let's put it this way. Legend is still very strong now, and the total number of opened zones is only 132. This year, the number of players has skyrocketed. Fantasy Westward Journey has only 188 zones, and Swordsman has 176 zones.
Magic Domain has installed rocket thrusters and is ready to take off. This has made Xu Ri Technology, which is used to being the boss, first chased and blocked by World of Warcraft, and now Magic Domain has been hit hard.
Although the game department received a big bonus at the end of the year, the pressure is generally great for both the management and the coders below. There is always a sense of crisis that if you don't work hard, you will be fired immediately.
"After the beginning of the year, the overall revenue and player traffic of the game department have reached a new high. It is expected that the revenue in the first quarter will increase by 33 percentage points compared with the previous quarter.
At the same time, Legend, Fantasy, and Swordsman have begun to launch new chapters. It is expected that the revenue growth in the next quarter will be a big increase compared with this quarter.
At the same time, in addition to chess and cards, the leisure game hall has negotiated the copyright of many games with the Frozen Throne. They will be put on the shelves in the next six months.
The newly developed game Bubble Hall is ready for public testing in three days." Sun Yang sat and reported, and the others sat upright, looking at the overall big data of the game department and the individual data of the game group they were in charge of.
After Sun Yang's report, the conference room became quiet, and Yang Dongxu tapped his fingers on the table.
"Let's talk about your own opinions. Changhao, you go first."
"Okay." Changhao nodded, "Let's talk about Legend first. Because the Demon Realm and Legend games are similar, the Legend game has been more impacted by Jiucheng.
So after the internal meeting of the Legend game group, in addition to launching new maps and small interesting gameplay. Legend is preparing to increase the level cap from 45 to 50, and launch a new weapon and equipment set."
"Will this impact be huge?" Yang Dongxu raised his eyebrows.
It has to be said that raising the upper limit of the character level is a good way to revitalize players' enthusiasm for the game. But this method is a double-edged sword. While giving players new motivation, they may accidentally crash the game.
For example, the ones who spend the most money in the game are definitely the high-level players. These high-level players are not only rich themselves, but also drive the price transactions of the entire game area because of their large spending.
People finally spent hundreds of thousands to get a dragon slayer and a warrior set, and they are having fun here. Suddenly, you come to upgrade the character level and launch a new set. The dragon slayer in your hand must be instantly not fragrant.
After all, no matter how powerful these level 45 weapons and equipment are, they are definitely not as powerful as level 50 weapons and equipment, right?
The things I got today are not very satisfying, and suddenly they have depreciated by half. It would be strange if these high-level players are not furious. Once the high-level players quit the game, the game will not be far from collapse.
"The impact is indeed huge." Chang Hao nodded, "but upgrading levels and launching new weapons and equipment are imperative. However, in order to mitigate the impact of upgrading levels and equipment on the value of weapons and equipment for high-level players.
The current solution of the Legend Game Group is a two-pronged approach to this problem.
First of all, the first step is not to upgrade common equipment such as rings. A good paralysis ring is half the value of the whole set of equipment. In this way, the ring is not upgraded, and only the value of weapons and suits will depreciate, so the impact on the equipment market will be half.
The second step is smelting. Level 50 weapons and equipment are not directly exploded by killing monsters. New land The high-level BOSS in the map only drops materials for making high-level weapons and equipment.
Then use these materials and the original level 45 equipment to smelt, upgrade the equipment level to level 50 and increase the corresponding attributes.
In this way, the current level 45 weapons and equipment with great value are no longer upgraded to level 50 and sold for a set. Instead, they can be smelted directly.
And the better the basic attributes of the weapons and equipment, the better the attributes after smelting than the ordinary smelting. In this way, level 45 equipment is a necessary smelting consumable, and the value will not drop too much. "
After listening to Chang Hao's words, Yang Dongxu nodded. This method is indeed good. As long as the price of level 45 equipment and weapons is not too serious.
New map, new level, new equipment. The high-level players who originally felt that they had nothing to do except PK instantly had the motivation to continue to struggle, and the popularity of the game can definitely be improved.
Seeing that the big boss seemed very satisfied with this plan, Chang Hao breathed a sigh of relief.
To be honest, even if he got a big red envelope at the end of the year and a wave of stock dividends. But Chang Hao didn't have a good year. After all, the biggest impact of the acquisition of Demon Realm was Legend, and he was the person in charge of Legend.
Now the solution is finally out, even if all the members of the Legend game group will have to work overtime for a while in the future.
But with the solution, everyone is working together, and they are happy even if they have to work overtime.
Then Xu Youzhen, the head of Fantasy, Ma Fang of the casual and web game group, and Qi Changwei of the Qifan platform all made speeches.
Overall, while maintaining their respective game advantages, they also proposed more targeted and novel game upgrade or modification plans.
This made Yang Dongxu very satisfied. Compared with the previously lifeless game department, with the catfish of Magic Domain swimming by, everyone instantly became full of fighting spirit.
Discussed the details with the supervisors of each game group, and then these supervisors of the game department left to do things. Qiu Bosong and others came in and started the second round of meetings.
Now, in addition to the game department, YY and 361 are also important parts of the company.
Among them, after 361 handed over the web game to the casual game group, in addition to the video website business that needs to be continuously expanded this year, there is also a Weibo business waiting for Qiu Bosong.
Not to mention YY, CC and MM are now grasshoppers after autumn. The top leaders are very entangled in this market, because anyone who is not blind can see the ability of instant messaging software to attract traffic and make money in the Internet industry.
Many people at the top are very worried that this area will be monopolized by Xuri Technology, causing a bad impact on the industry.
So during this period, the market in this area is very turbulent. The top leaders are hesitating, and many people are gearing up to enter this area.
So YY must now step on the accelerator and start to grab land. To prevent the blank market after CC and MM from being seized by other competitors.
Recently, there are even rumors that Shengda wants to acquire CC's domestic business, and Baidu seems to be very interested in MM's domestic business.
One is Chen Shoufu, the absolute boss of the current Internet industry, and the other is an Internet super upstart who launched a satellite last year and is still shining this year.
It is a big challenge for YY to take root in the corpses of CC and MM and enter the instant messaging industry.
So if it is said that last year the game department was deliberately treated coldly by Yang Dongxu to test the pressure, everyone felt stressed and did not have a good year. Now that the Chinese New Year has just passed, the game department has finally breathed a sigh of relief after coming up with a solution to the current predicament.
Now YY employees are starting to feel their breathing become heavier, ready to face the challenges of the cold winter.
The country's hesitant attitude towards monopoly, the two big guys' covetous eyes on this industry, one is unbearable, let alone three of them at once.
Four people gathered at a mahjong table, and the other three played against Sunrise Technology. If one of them fails overnight, Sunrise Technology may lose everything.