Chapter 1509 The Wolf Is Coming
Sitting in the office of the chairman of Hurricane Construction, Yang Dongxu, who had finished his official duties, browsed the news online.
At present, the entertainment news occupies an increasingly large proportion of the online news panel, especially when many portal websites find that reporting more such news can attract more tourists.
In the future, even a celebrity's dog giving birth to puppies can make it to the news. On the contrary, some real-time news and some livelihood news have been greatly reduced.
Today, when I opened the news column, the bold and enlarged front-page headline news was that Weibo was launched.
This software has attracted enough attention from netizens since its inception. It is jointly developed by Xinlang, Jiucheng and even the chaebol Samsung, claiming to be able to change the ecological situation of the entire Internet portal website.
Finally, after months of public anticipation, it officially started public testing today. As soon as the public testing was launched, the hand was definitely not small. Two kings, three queens, and more than a dozen first-line stars all announced that they had opened Weibo accounts at the same time, so that their fans would pay more attention to them.
All of a sudden, Weibo's traffic exploded. Within three hours of its launch, the number of registered users exceeded 10 million, and it was heading straight for 20 million.
In fact, Weibo didn't have anything too new. Its functions were actually available on Space or 51.
It just changed adding friends to adding followers. Space is to show yourself to friends, and 51 has created a campus network to show yourself to people from the same school.
Weibo has magnified this point again to the point that everyone in the country can follow you, so the entire Weibo function actually existed long ago.
Weibo is like a high-level tailor, stitching these things together and making a work that amazes the world.
For example, celebrity fans, compared to the past when they could only see their idols on TV news. Now, as long as they follow their idols, they can know when their idols are eating noodles at home, which instantly shortens the distance between them, as if the idols are right next to them.
At the same time, when the number of registered users reaches a certain level, celebrities will take the initiative to embrace Weibo after they feel that they can better increase their exposure on Weibo.
As for whether Weibo will pay celebrities endorsement fees, it depends on when other websites catch up.
According to the trend of later generations, Xinlang became a hot topic immediately after launching Weibo, and it was about to step on Sohu and beat NetEase to become the leader of portal websites.
So major Internet software companies launched their own Weibo one after another. After all, Xinlang can sew clothes, and so can I. And with you as a pearl and jade in front of us, we don’t have to think about what shape the clothes can be made into, just follow yours.
So NetEase Weibo, Baidu Weibo, Sohu Weibo and other Weibo all came out at the first time.
In order to increase the number of registered users of their own Weibo and attract traffic, celebrity joining has undoubtedly become the most direct and effective means of attracting fans, so various celebrities began to be divided up by these Internet giants.
Today this king has settled in Baidu Weibo, and tomorrow that queen has exceeded 5 million fans on Sohu Weibo. The day after tomorrow, a sports star actually opened a Huaxia NetEase Weibo.
In short, the excitement was like a vegetable market, waving money to ask celebrities to open Weibo in their own homes, and they gave more money.
In this way, these celebrities joined Weibo, which became an alternative endorsement of Weibo, and the fees given were naturally not small. So the value of the company naturally rises with the tide.
"Cut off the zombie fans, control the scale of the news, and then deal with some livelihood cases, follow up and report to win in the end, this is very promising." Yang Dongxu muttered to himself while scrolling through the news about Xinlang Weibo.
Is Weibo good?
Good, and very good!
As one of the mainstream news portals of self-media in the future, Weibo's success has been tested by time.
So if this part is done well, it can be said that there is a lot of potential, but how far it can grow depends on how much social responsibility it can shoulder.
When it comes to large companies shouldering social responsibilities, many people feel that this is a big talk, an empty talk.
Let's not talk about other companies, just say that Weibo wants to go higher, and social responsibility must be taken into account.
After all, people will always get tired of eating too much melon about celebrities, even if the traffic stars in the future have become the mainstream of the entertainment industry, and entertainment news has occupied 99% of all front-page headlines.
Do you think that as long as you do news about traffic stars, or news about celebrities, you can survive for a long time?
It is too naive to think so. It is like you have been flying in the sky for a long time and you always need to find a land to land. The livelihood issue is the landing point of the online news portal.
Observe the livelihood of the people, follow up on the livelihood of the people, and use your influence to assist the official to deal with the livelihood issues, and guide positive social public opinion and news.
Make yourself like the official media to make the people trust you, and be as lively as the street tabloids. This is the long-term way.
Looking at the entire history of Weibo development, Baidu, NetEase, Sohu, etc. have only started with a tiger head, but they didn't see the end of the snake.
In the end, although Xinlang was left alone, it didn't have the domineering power of a single company. The root cause was that it had grown too wildly before, and the public opinion was rampant. One person led the rhythm, and the whole network cursed together.
The official sat and watched the excitement, only paying attention to what kind of traffic this incident brought to itself, and didn't ask about other things.
Slowly, the reputation was gone, and the trust of the people was gone. A good overlord ended up falling to the second-rate level.
Buzz buzz buzz.
The phone on the table vibrated.
Yang Dongxu reached out and took it, "Hey!"
"Big boss, have you read the news jointly released by Xinlang and Jiucheng?" Qiu Bosong's voice came from the phone.
"Look, I just refreshed the page, and it is reporting the news that Weibo has more than 10 million registered users within three hours of its launch."
"Then us." Qiu Bosong sounded worried.
"Why do you see others getting jealous?"
"No, to use your words, I am a bit envious and jealous, but I can't be jealous. After all, both 361 Browser and 361 Guard are currently number one in the country, and a Weibo account has not made me jealous.
It's just this time that the other party's registered users are so exaggerated just because they came up. This star effect is really eye-catching.
I'm a little worried that his subsequent methods will have an impact on Rising Sun Technology. For example, compared to Tieba, Weibo seems to be more comprehensive and has a wider audience. "
"Haha, I was relieved when I heard what you said. This proves that you are still working hard and don't rest on your laurels and feel that you are invincible.
Don’t worry, the impact is definitely there. The market is so big, and although it is still growing rapidly, a giant crocodile suddenly swam in and took a bite of the big cake. There is nothing that can be done about other people's share of the pie being reduced. "
"Then should we do something about this together? When Xinlang announced its cooperation with Ninetowns and Samsung, other Internet companies were already secretly paying attention to Weibo.
Now that Weibo has launched such a bright satellite, companies that originally had the capital to follow up will definitely imitate and launch their own Weibo. "
"The swarm of people is foreseeable, but we don't want to join in the fun. Keep YY as our foundation, and then develop the video website well.
Especially in the game video area, we must do better. When the time comes to interact with the live broadcast website, the scene will definitely not be as big as the scene where Weibo invites the king and queen Gao, but it will definitely make a lot of money. Let Weibo be left to others to figure out. "
"Okay, let me know." Qiu Bosong hung up the phone.
Yang Dongxu touched his chin and looked at the news in front of him and the various hot topics that had been posted on Weibo.
There must be some moisture in registering users and collecting popularity. After all, people have just registered on Weibo, and there are probably sections that haven’t been cleared up yet. You said that people love Weibo to the death, which is obviously nonsense.
However, this level is not very high. Weibo has still been very successful in the past few years since its withdrawal. China's three major portals, NetEase and Sohu, were all in decline. Xinlang managed to survive by relying on Weibo alone. This shows the combat effectiveness of this product.
It's just that they already have the Dragon Sword and the Sky Sword in their hands. How large a piece of land Xinlang and Ninetowns can join forces to capture, and how they can consolidate their advantages to form a closed business loop and barriers, all depends on the skills of the two managements.
At this time, it is in the Ninetowns office building which is a certain distance away from the Hurricane Architecture office building.
The whole company was buzzing with excitement, champagne was sprayed everywhere, and even the usually serious senior management were having fun with their colleagues.
Fire!
Weibo is completely popular!
Ever since Ninetowns finally broke through the blockade of the mountain of Rising Sun Technology in the game market last year by virtue of its agency "Demon Realm", it has been proud and proud.
A year later, the company suddenly announced the acquisition of CC China's domestic business, dropping a depth bomb.
Immediately afterwards, Ninetowns announced that it would join forces with Xinlang and Samsung to develop Weibo, which made Internet giants cry wolf.
At this time, the wolf had opened its big mouth, and the fire on Weibo made the wolf in Jiucheng bite a piece of fat and oily meat in one bite.
As for how much of this piece of fat can be eaten, it depends on Jiucheng's digestion ability.
In addition, the daily active users of CC are constantly increasing, especially Weibo news and celebrity updates, which can be forwarded to the CC space with one click to share news about your idols with your friends.
In an instant, the number of CC users online increased again.
Therefore, the influence of Weibo is not limited to Weibo. Through the forwarding function, its influence has begun to penetrate into the lower levels and people who do not even follow Weibo.
Everything is developing in a good direction. An upstart on the Internet has shown his talents. The entire Nine Cities is glowing with a kind of positivity and vitality that has never been seen before.
However, Lin Wei, who returned to the office after a brief celebration with her colleagues, frowned slightly when she saw the specific statistics on Weibo.