Chapter 769: Delivering a Speech
Takeshi Morita and Shigeru Yamaguchi waited patiently for an answer, Yang An apologized, and discussed with his own people in a low voice.
Yang An asked: "Leaving aside the content of the program, is there any problem with the confusion of copyright and procedures?"
The lawyer discussed a few words with a strategic researcher who is proficient in the Japanese market, and replied: "This is actually a borderline game with China. It must involve a lot of illegal procedures, and of course there are risks."
Yang An asked: "How high is the success rate? What I'm most worried about is whether they can make it happen, because the more people involved in this kind of thing, the more chaotic it will be!"
The lawyer explained: "Whether they can succeed or not depends on their determination. The initiative is in their hands, and we are too passive."
The researcher suggested: "Yes, the risk of this matter is uncontrollable. It is easy to say in China, but in Japan, they are local snakes. If we are not careful, we will fall into the mudflat and cannot extricate ourselves!"
Yang An nodded: "I understand, this is not a good deal for me, I must refuse."
If you don't do this, how can you break into the Japanese market? Only rely on the Internet? Or a mobile app? Don’t be silly, in Japanese TV programs, even casually humming other people’s songs have to pay the songwriter, and the copyright is so important. If there is no support from a regular Japanese TV station, outside programs will absolutely It's hard to move an inch in Japan!
For a while, Yang An didn't have any good solutions.
When he was about to propose a change plan, he glanced at the statistics table he had seen before, and noticed that the data of "rf Walking" was a bit abnormal. He asked, "This program only produces 45 episodes a year?"
Takeshi Morita replied: "Yes, this is an irregular program. Unlike China and South Korea, Japanese variety shows have fixed 12 episodes a year. Japanese TV stations like to do special periodicals, and the time is not too fixed."
Yang An asked: "And the ratings are not high, so it should be close to the red line of Fuji TV, right? Do they have any plans to sell copyright?"
Takeshi Morita and Shigeru Yamaguchi exchanged glances. Everyone didn't quite understand why they asked such a question. Takeshi Morita said cautiously: "I need to confirm this matter. After all, I am not from Fuji TV."
Yang An nodded: "Okay, then I'll just say it straight, I don't agree with the multi-party cooperation plan you just proposed, but if you can come forward and help me buy the full copyright of "rf Walking", I can have a good opinion of this program. In-depth transformation and re-production, as for the cost of purchasing the copyright, and the proportion of the share after broadcasting, we can talk about it after confirming that we can buy it."
Shigeru Yamaguchi was a little puzzled. The cost of purchasing copyright is not low, and tx must not be affordable. tx is poor, how can it be possible to afford it? It is a state agency, and buying this set of copyrights requires a lot of procedures, and it is not realistic, so there is only one answer, this big Chinese money owner bought it.
It’s just that the copyright has fallen, and there’s no such thing as tx. Whoever pays more, who gets more money, copyright and income should also be proportional. This eventually became the Japanese version of the independent production model, and the Chinese took the copyright. The Chinese produced it, and the Japanese broadcasted it in their own country. Everyone happily shared the money together.
Regardless of whether these Japanese people understand it or not, Yang An nailed this one to death. He is best at this separation mode of production and broadcasting. It is far more refreshing to create freely without restraint than to be subject to various restrictions.
Takeshi Morita asked seriously: "Mr. Yang is really confident that he can make content that sells well in Japan?"
Yang Andao: "After purchasing "rf Walking", I will make a major revision. Please rest assured that no one in the world understands the model of outdoor reality shows better than me. I will make "rf Walking" shine. I President Morita should understand why you want to buy it instead of setting up a new project directly?"
Morita Takeshi nodded again and again, expressing his understanding.
"rf Walking" has complete procedures and has a certain reputation, but it is much easier to switch from one TV station to another than to start from scratch. I bought a low-rated one, and if it can be watched with a little modification rate soared,
Slapping Fuji TV in the face, not to mention, can also reduce the strength of Fuji TV. Takeshi Morita is also willing to do this, it saves worry and effort, it just costs some money, but the big money in China is rich!
"I will find out about this as soon as possible."
"Okay, President Morita has worked hard, and President Yamaguchi, you have also worked hard."
"Mr. Yang has worked hard!"
The three parties negotiated friendly and tentatively decided to form an alliance.
After an afternoon of negotiations, Yang An secretly felt fortunate that two pro-Chinese TV stations were talking to him, otherwise such a thing would be unthinkable, and the Chinese would still want to plant a flag in the Japanese variety show industry? too difficult!
...
The industry seminar in the evening is the most important and the last meeting of the Asian Broadcasting Union during this Taiwan celebration.
Throughout Asia, there are more than 200 members of major TV stations from 12 countries and regions. They communicate and discuss with each other, comment on the rapid development of Internet media, discuss the way out of traditional TV stations, standardize international broadcasting treaties, and complement each other. All kinds of resources, this is a grand event for Asian TV people.
Yang An has never participated in such meetings before. There is also a professional team responsible for developing overseas markets, and he does not need to be present when negotiating with local TV stations in various countries. He is only responsible for authorizing and signing, and then sending a steering group to the localization of the country. There are very few opportunities for him to show up. .
Therefore, among a group of old men and aunts, the young Yang An, who comes from China, the largest market and the richest, is the most powerful producer of TV variety shows in Asia, and he inevitably attracted the attention of many people.
Yang An's speech was arranged in the middle, with 15 minutes of explanation and 15 minutes of Q&A.
When the host announced: "Welcome Yang from China, and bring us "Variety Shows and Entertainment in the Era of Information Explosion"."
There was warm applause from the audience. Wearing a black dress, Yang An stepped onto the podium and started his speech today beside the simultaneous interpreter.
"Information explosion means that in the era of rapid Internet development, news, entertainment, advertising, technology, and all kinds of information have shown explosive growth, which has brought about a serious problem. Our personal ability to accept is seriously overloaded, and information is seriously Excess! Next, I want to start with cutting off the source of information and reducing the signal-to-noise ratio, and talk about how to improve your own value in the variety show entertainment industry, make your programs effective information, and firmly grasp the hearts of the audience. Avoid getting involved in various spam streams..."
The point of view analyzed by Yang An is very unique, the starting point is very novel, and what he said is very solid, directly using variety shows as an example, the audience can draw inferences from one instance and recommend various types of entertainment.
The biggest difficulty TV people encounter is the impact of the Internet on traditional TV stations. Yang An talked about many theories and methods to improve competitiveness, many of which he did personally, and many of them were ideal methods.
A person’s leisure time is only two or three hours a day. There are online games, stand-alone games, playing cards, playing chess, listening to music, reading novels, watching TV dramas, watching movies, shopping, playing billiards, clubbing, having sex, sex, etc. Hundreds of leisure methods can be listed. How to make people lock to watch variety shows and automatically block others is a very profound problem.
In this regard, Yang An himself is just getting a glimpse of the way, and his experience is still gradually being explored. He is willing to share some of his experience with everyone, and at the same time, he will absorb other people's good ideas to continuously improve his own theory.
Seminars, seminars, it is important to study theories and methods, and discuss the correct conclusions.
Fifteen minutes passed, and all the people below were listening to his lecture carefully. Gradually, many people realized that this was the in-depth thinking made by young people who are most adapted to the Internet information age, and it is very valuable for reference.
There were more than two hundred participants, half of whom were foreigners and half of whom were Japanese.
Representatives from Japan's five major commercial TV stations have come. Fuji TV is led by a vice president. This 60-year-old man named Iwasaki Shiro has been working in the TV business for more than 45 years. He has personally launched classic Japanese dramas and TV shows. There are no fewer than 20 kinds of daily comprehensives, and he is a senior producer who is quite famous in Fuji TV and even in the Japanese TV industry.
"Arrogant boy!"
Hearing the warm applause for Yang An from the audience again, Iwasaki Shiro let out a snort from his nasal cavity, feeling extremely dissatisfied.
The Asian Broadcasting Union and the side notified him a week ago that the speech session would be cancelled, saying that it was an arrangement of the organizing committee. He didn't think much about it at the time, but he was a little frustrated.
Who knew that he got the original schedule after tossing and turning, and compared it with today's actual game, he immediately knew that this Chinese kid took his place.
"A Chinese in his early 30s, what qualifications does he have to speak loudly on stage? In the deformed Chinese market, after making a few commercial shows that make money, he can dictate to the global entertainment industry? Childish!"
Iwasaki Shiro is very disdainful, he is very famous in the Japanese TV industry, in addition to his good performance, his personality is also a must.
Japan's five major commercial TV stations basically don't talk about their own positions. The outside world says that a certain TV station is left or right, mainly based on whether the TV station likes to invite left or right guests. Some extreme left guests participated in a certain program and said a lot Many, the outside world said that the TV station's position is left.
Iwasaki Shiro is an exception. Like some right-wing politicians, he joined the Japanese Soldiers Association, and repeatedly made right-wing remarks when recording programs or even producing programs, forcing the entire program group to stand in line. The old guy still likes it Speaking in the media, jumping up and down fiercely, he is one of the important promoters of Fuji TV's extreme right-wing.
"Arrogance!"
"Stupid!"
"Nonsense!"
Iwasaki Shiro had several such allies around him. They were already dissatisfied with the guidance of a young Chinese guy. The proud Japanese never recognized such a colleague, and they decided to fight back. To be continued. ...For those who read books, you can search for "Blue Book Bar", and you can find this site in the first time.