Chapter 762 It's Still Easy to Make Money From the Chinese
Room 1902 of Kai Tak International Hotel in Hongfeng Linjiang was temporarily set up as an office center, and a team from Shanghai McKinsey Management Consulting China Branch rented here.
From the window of this suite, you can see the Hongfeng Radio and Television Media Building 800 meters away. From a different direction, you can vaguely see the special spherical building of the Anran Grand Theater two kilometers away. This is the cultural center area of Hongfeng. Standing here, it seems that we can grasp the pulse of Hongfeng's cultural trend.
McKinsey Management Consulting Company is a world-renowned consulting company. Simply put, their job is to provide correct solutions to senior managers. Writing an in-depth business investigation report is one of the preliminary tasks. McKinsey involves Their industries are even more diverse. As long as they are willing to spend money, there is no business report that they cannot produce.
This time, the Shanghai Branch received an order with a bid of 10 million yuan to investigate the core competition module of Anran Film and Television Entertainment Company and dig deeper into the operation mode of this independent production company. This team has been working continuously for 11 days, and now it is In the final stage of summarizing and finishing.
"The organizational structure has been sorted out."
"The data report is still 20 fills short."
"The level grading process is complete!"
"The process optimization report has been filled in."
"..."
The team members below are constantly reporting on the progress. The supervisor in his forties carefully spelled the Rubik's Cube. Soon, a 200-page ppt came out, with pictures and texts, mixed in Chinese and English, quite professional. If the elites of McKinsey do not speak authentically In American English, if there are no 10 English words in a 100-character sentence, it is not qualified.
Elites are indeed elites. McKinsey’s localized consultants only accept high-achieving students who graduated from the resumption of diplomatic relations in Qingbei. The think tank has a large number of successful cases of American counterparts. It only conducts in-depth excavation for a film and television entertainment company with an annual turnover of more than 3 billion yuan. 11 The daily work intensity is considered overtime for an order of 10 million yuan, and they have long wanted to complete the task and go home as soon as possible.
The supervisor went through it carefully. In his opinion, many work links of Anran Film and Television Entertainment Company were messy, unreasonable, inefficient, and even useless. It has achieved the top position in the Chinese mainland market, not to mention that its output value exceeds other giants of film and television companies, but only in the variety show industry, An Ran is a well-deserved overlord.
The client who commissioned this survey is also a similar company, and the specific identity is kept secret by McKinsey, but they are confident that they will deeply optimize the elite model of Enron Film and Television Entertainment, apply the successful experience of similar companies in the United States, and hand over this report after slightly modifying it. The 200-page ppt completes the task, allowing customers to upgrade themselves more efficiently and effectively.
"Finally, it's time to submit the summary. Watch the broadcast and editing of "Extreme Challenge" tonight, fill in the unfinished data, and we can go back to work tomorrow!"
"Hey, I've been suffocated to death in the past two weeks. Everything I eat is spicy. I still miss Shanghai's local dishes."
"Who doesn't want to go back early? This small project has been delayed for 11 days, so drunk!"
Several employees were chatting happily. Their data collection and analysis tasks had been completed, and before they knew it, they became "senior consultants" in the TV industry.
The supervisor looked at all the data and was deeply shocked.
He waved his hand and signaled the following data analysts to come over: "Private touch n, have you noticed that Anran Film and Television Entertainment's annual revenue this year exceeded 3.244 billion yuan, and this does not include the fourth quarter "Extreme Challenge" program, And the expenditure is only 629 million yuan, this speed of making money... are you sure you are not mistaken?" Mo n actually couldn't believe it, a large private enterprise with more than 500 people had a yearly expenditure of 629 million yuan, of which 239 million It is used to distribute employee benefits and wages, and the miscellaneous expenses are about 56 million. The rest is paid to celebrity artists.
and program production costs.
The total cost of each program is listed. Among the twelve programs on air, the maximum cost is no more than 230 million, that is, "Run, Brother". There are 52 episodes a year, and the average cost of one episode is only 4.4 million. The unit price is unexpectedly so Less than expected by the supervisor.
The least is "Super Change". The annual production cost is less than 10 million yuan, and the income in exchange is actually 30 million yuan.
"Negative number? Are you sure this program is correct?"
The supervisor pointed to the large negative number and found it incredible. Mo n explained: "The data of "Super Change" is obtained from within the Red Maple Broadcasting System, which is quite accurate. Yang An has a rule that "Super Change" is a public welfare program without any advertisements Income, there are only very few c-class garbage-level advertising targets, which are used to pay for Red Maple TV. In each issue, 12 different guests are invited to receive a symbolic salary of 1 yuan, and the program team bears All contestants and guests’ carriage, accommodation, and food costs are fixed at 30 million yuan per year in the National Youth Innovation and Invention Enron Foundation. After the annual production cost balance, the company will make up for the shortfall. This is the reason for the 30 million yuan. "
The supervisor was not very clear about this detail, and was a little stunned. How could a private enterprise be so interested in this kind of national invention and creation competition?
"This Yang An is a bit weird!" The supervisor shook his head.
Then there are miscellaneous expenses. Miscellaneous expenses include marketing operations, public relations, normal consumption of various consumables, etc., and the cost is only 56 million. The supervisor is strange again: "Don't they do marketing operations?"
Another employee replied: "They really seldom do promotional operations. The main reason is that Yang An himself is a top artist with hundreds of millions of fans. Just posting a word on Weibo can save millions of publicity fees. The effect is also very accurate. In addition, I heard from partners that they occasionally have market operating expenses, but most of them are paid in cash, and it is impossible to find out how much is used and where it is used. This is a common problem in private companies.”
Partner refers to more professional commercial espionage, and their data collection uses part of the intelligence provided by these people, which is tacitly understood by both parties.
The supervisor asked: "Cash fee? Could it be that they are bribing the higher authorities, or doing some shady business?"
The employees below expressed that they were not clear about this kind of business core secrets. It is absolutely impossible for Enron's internal senior leaders to know. They wanted to buy these data from their partners, but the other party said they had no comment. It was too difficult to inquire about Yang An. The news of the core staff around me.
I asked a lot of unreasonable situations, and the supervisor himself was a little dizzy.
He is a business executive transferred from Hong Kong, and he doesn't know much about the situation in mainland China. Seeing that Yang An's money-making speed is faster than robbing banks, he was shocked, but also endlessly envious.
"It's still easy for the Chinese to make money. With a population dividend of 1.4 billion, if you put on any variety show, at least tens of millions of people will watch it. The economic benefits brought directly or indirectly are really unimaginable. It's too exaggerated. !"
The supervisor sighed, dismissed the others, and ordered to go on: "This afternoon is free and easy until 8 pm. Come back and watch "Extreme Challenge" together, and complete the final data!"
Of course, the other employees were happy to see this. After 11 days of hard work, they finally had the opportunity to rest for half a day. Most of them cleaned up and went out to play. Some people wanted to go to the Anran Grand Theater to see what happened.
"Extreme Challenge" has its premiere today, but the Extreme Men's Gang did not gather together. Everyone is too busy. New Year's Day is a good opportunity to run commercial performances. Sun Honglei and Huang Bo's one-day commercial performance fee starts at 3 million. Yang An won't pay out the wronged money!
So for the night's premiere, Anran Film and Television Entertainment only invited the company's internal artists and some partners in the TV circle to celebrate. There was no live broadcast, and only a few friends from the media participated.
At 7 o'clock in the evening, Guo Hongyang led a table of people, including members of the Men's Gang and the core editorial team, to accept questions from reporters on the stage.
Suddenly someone was pushing a cart with a large bundle of barley on it. He came up from the backstage and came to the crowd. One person distributed a bundle, which made Director Guo, Yang An and others laugh non-stop.
Yang An asked curiously: "Who gave it to you? The meaning is pretty good!"
Guo Hongyang was also asking questions. The guests and friends in the audience were laughing, and one person raised his hand: "I gave it to you, don't thank me!"
Who is it, Xiao Yueyue!
The stage burst into laughter, and the others laughed too. Just looking at his face made me want to laugh.
Xiao Yueyue made a start, and other people followed suit, not only Yang An's friends in the cross talk world, but also friends from the TV station joined in the fun.
Yang An watched more than a dozen people falsely claiming this merit, and said with a smile: "Okay, you wait, I have written down your names, Xiao Yueyue, Shaobing, you two are the happiest dancers! You Tian Liang, hey, let me say Tian Liang, why have you become a funny dad in recent years? Chun Lai is next to you, right? Did you bring him down too? "
Bao Chunlai is also a national player in the sports world. After retiring, he also ventured into the entertainment industry, but he has not been successful. Being the host of a bad show on a satellite TV station, not married and having no children, I can only watch popular shows like "Where Are We Going, Dad" slipping away year after year.
Being teased by Yang An, Bao Chunlai just laughed and kept bowing his hands. He had the cheek to beg Tian Liang to bring him here today. Who wouldn't want to get to know Yang An earlier and show up in front of him earlier, maybe he would be spotted by Yang An. I was lucky enough to participate in a variety show, and it became popular by the way? To be continued. ...For those who read books, you can search for "Blue Book Bar", and you can find this site in the first time.