Chapter 511: Ambition
The professional management ideas of European and American electronics manufacturers have had a profound impact on Texas Instruments, making Texas Instruments have always had such a tradition: Even if some product technology is developed in technology research, it is better to transfer the related product technology to Texas Instruments. Less involved in the field of final products, but focused on playing the role of semiconductor component suppliers and service providers.
Since Texas Instruments has such a business idea and tradition, it is naturally the most suitable partner for Kumho at this stage. There is no direct competition in the consumer electronics market, so Zhang Ke doesn’t have to worry too much about Texas Instruments’ intentional innovation in product technology and chips. Served on the neck of Kamho. Novel chapters are updated the fastest
Because Texas Instruments has such a business idea and tradition, there is no real obstacle for him to transfer to Kumho after finishing his service at Texas Instruments. Knowing Chen Xinsheng's own wishes, Texas Instruments' senior executives, including CEO An Jibo, all I just express my regret; but I also have high expectations for Chen Xinsheng's transfer to Kumho to promote the relationship between the two companies.
Chen Xinsheng's transfer to Kumho has been understood by the senior management of Texas Instruments, and in view of the fact that Kumho will soon introduce two projects from Texas Instruments, semiconductor chip packaging, finished product testing, and mobile phone finished product production, Zhang Ke hopes that the previous projects will directly become Chen Xinsheng's transfer project. During Ren Kumho’s transition period, since Chen Xinsheng’s employment with Texas Instruments is still one and a half months away, it is necessary to sign a formal agreement of understanding with Texas Instruments on this, so that Chen Xinsheng can represent Kumho’s rights and interests in the preliminary project negotiations. It also paved the way for Chen Xinsheng to transfer to Kumho. "Fiction" novel chapters are updated the fastest
Semiconductor chip packaging and finished product testing projects do not involve key core technologies, and relatively speaking, labor costs account for a high proportion of this business. Texas Instruments itself has such intentions in related industries to China, where labor costs are low. Only in this way can we continue to maintain an advantage in competing with Taiwan's TSMC in the chip foundry business in the Greater China region, and a joint venture has become the best choice.
Texas Instruments provides complete technology and a small amount of capital, and Kumho provides production bases and main factory construction funds. Zhang Ke doesn't care much about the gains and losses in the early stage, but requires that the follow-up technology development should also be carried out by the two joint-venture Tite Optoelectronics Research Institute. The big deal is that Taishi Optoelectronics Research Institute has changed its name to Tite Microelectronics and Optoelectronics Technology Research Institute. It is absolutely hopeless to re-introduce new technology from Texas Instruments after the current packaging technology becomes obsolete.
In addition to specializing in mobile phone baseband chip technology, Texas Instruments also has a complete mobile phone product technology in hand. However, these product technologies are one generation behind Nokia, Motorola, Ericsson and other electronic manufacturers specializing in the production of mobile phone products.
According to Texas Instruments' usual business thinking, they will never be stingy with Kumho for their mobile phone product technology, which does not involve the transfer of core technology, and there will be trouble if they pass the US national review. However, take the prototype assembled by Texas Instruments' mobile phone product technology. Although Zhang Ke can't give any technical evaluation, but intuitively, he can compete with the big brother in the analog signal era of mobile communication.
In the next ten years,
The idea of mobile phone product design always focuses on three words and six characters: "generous, elegant, and fashionable". The prototype assembled by Texas Instruments' mobile phone product technology is far from the above requirements.
The so-called little is better than nothing, and having a full set of mobile phone product technology comparable to Big Brother is better than nothing.
In addition to choosing to cooperate with Texas Instruments, Zhang Ke has no confidence in obtaining product technology from mobile phone manufacturers such as Nokia, Motoroto, and Ericsson.
Seeing that foreign mobile phone manufacturers are predatory in the domestic market, it is impossible for domestic manufacturers to be indifferent, but they have been unable to launch it for a long time. There are many reasons for this. One thing is for sure, it has a lot to do with the blockade and suppression of these overseas mobile phone manufacturers.
Of course, these technologies alone are not enough. Zhang Ke does not expect to be able to obtain mobile phone baseband chip technology-that is definitely an extravagant hope-but for mobile phone power management technology, Zhang Ke does not expect to be able to obtain the latest technology from Texas, even if it is two generations behind. Local technology is also fine, after all, this technology is not only used by mobile phones. It can be used by analogy for mp3 and other related consumer electronic products. With the relevant technical foundation, the ESS technical research team led by Cheng Hanzhang can save precious time for technical research.
Texas Instruments is not worried that Kumho will not be able to pay for it. Kumho's interest in the third-generation decoding chip ensures that they will have a relatively strong ability to pay for a long period of time.
The setting of technology and equipment is always a matter of long-term wrangling. Zhang Ke visited Texas Instruments headquarters for five days. The biggest achievement is to visit almost all the proud technical achievements of Texas Instruments. Twelve key research directions to be overcome in the future have been clarified for Kumho, especially the ess under Kumho. In addition, regarding the issue of Chen Xinsheng's transfer, he signed an understanding agreement with Texas Instruments, which actually ended Chen Xinsheng's tenure at Texas Instruments one and a half months ahead of schedule. Kumho had to pay Texas Instruments an additional nearly two hundred thousand dollars as compensation .
Zhou Zhengqing, vice president of Texas Instruments China, will take over Chen Xinsheng's position as president, and Texas Instruments' plan to form a company in the Greater China region will also be temporarily delayed due to Chen Xinsheng's resignation.
On February 19th, Chen Xinsheng had actually become a member of Kumho. Zhang Ke hoped that he and Xiao Jincheng would stay in Dallas to preside over the project negotiations with Texas Instruments. Zhang Ke knew it very well. He said to Chen Xinsheng: "Kumho is going to start the mobile phone project , the biggest resistance is not in the introduction and further development of new product technologies, but in the country..."
"There are no special provisions on the production of mobile communication equipment in China, and the final project approval right is still in the hands of the Ministry of Posts and Telecommunications. Is Ke Shao talking about resistance in this regard?" Zhang Ke nodded and said: "Mobile phone manufacturers such as Motorola and the Ministry of Posts and Telecommunications Don't ask others about the boss's relationship, just ask Ye Jianbin."
Chen Xinsheng met Ye Jianbin and knew this person. Shengxin is the general agent of Ericsson in East China. At first, Ericsson wanted to squeeze into the domestic market, but due to the close relationship between Motorola and the Ministry of Posts and Telecommunications, it was hard to squeeze into the sales channel system under the Ministry of Posts and Telecommunications. In addition to all sales channels, a complete three-level sales system was re-established. It was also because of the outstanding performance of Shengxin that Ericsson successfully opened up the domestic market in 1995. Subsequently, many overseas mobile phone manufacturers borrowed Ericsson's experience to squeeze into the domestic market; therefore, Ye Jianbin is very clear about the tricky relationship between overseas mobile phone manufacturers and the Ministry of Posts and Telecommunications.
For Kumho, the problem of the market is easy to solve, as long as there are channels, the influence of Aida Electronics in the country is not bad, but there may be a glamorous thinking in the Ministry of Posts and Telecommunications that "it is better to be with foreign thieves than with domestic slaves". It is definitely not an easy task to get a piece of approval from the Ministry of Posts and Telecommunications in 1997, and it is not ruled out that the Ministry of Posts and Telecommunications hopes to leave the first approval document to the electronics companies under the Ministry of Posts and Telecommunications. Fucking, but unavoidable.
Chen Xinsheng asked: "Is it more appropriate to get the approval first and then talk about the introduction of the project?"
"No," Zhang Ke said with a clear attitude, "even if the issue of approval documents cannot be resolved for a while, it will not affect Kumho's introduction of mobile phone product technology and further development. At worst, we will start from the Southeast Asian market first; other than that In addition, I also hope that you can work with Cheng Hanzhang to find suitable technicians for the development of mobile phone baseband chips, and it is even better to have a team..."
Of course, Zhang Ke will not forget the successful experience of Linktech seven or eight years later. Linktech only recruited staff from a mobile phone baseband chip research company in the United States at the end of 1999. Zhang Ke does not remember exactly which company he dug people from. He probably remembers that it was not until the beginning of 2001 that Linktech's mobile phone chip department began to formally develop mobile phone baseband chips. It has occupied 17% of the global mobile phone chip market in seven years.
As long as the right manpower is found, Kumho has been developing mobile phone baseband chips since 1997, and I believe it will not be slower than Unitech. Especially after 2004 and 2005, Kumho has not been able to form its own core technology in mobile communications, and it may be quite disadvantaged.
Chen Xinsheng nodded. Zhang Ke's decision at this time is in line with the systematic business strategy he has been talking about these days: to establish a complete product structure, so it is necessary to buy and sell mobile phone products with rich technology under the brand "Idea Aida" The product line; established a sound technical structure, so from the very beginning, it followed closely the manufacturing technology of baseband chips, which are the core components of mobile phones.
Although it is not easy to find the right manpower, several professional manufacturers of mobile phone chips, including Texas Instruments, have very strict technical blockade on this area, but it is not impossible. In the field of mobile phone baseband chip research, Chinese scientists have performed quite well. After the employment agreement with the original company expires, these people may join Kumho with their rich research experience in mobile phone baseband chips.
Chen Xinsheng believes that as long as there are more domestic electronics manufacturers like Zhang Ke, it is not in the foreseeable future for domestic electronics companies to catch up with Europe and the United States.