Chapter 502 Market Weapon

The consumer electronics technology and market in Japan and South Korea are very mature and developed. Don’t look at Aida Electronics, which has attracted much attention in China. Disc player business as a whole is sold for cash—in the entire field of the electronics industry, it is still an extremely inconspicuous piece. If you pick a well-known electronics company from Japan and South Korea, the scale and strength are ten times stronger than Aida Electronics. times or even hundreds of times.

Kumho chooses Japan and South Korea as its targets for developing overseas markets, so it must launch sufficiently sharp products to have a glimmer of hope for success. Novel chapters are updated the fastest

Cheng Hanzhang and Xiao Jincheng roughly browsed the opening files of the USB flash drive and the mp3 player prototype.

U-disk, as a mobile storage, is much superior in readability, storage capacity, and storage reliability compared to the popular floppy disk at this time, but the promotion of U-disk is closely related to the wide application of the computer USB interface standard , which has been vigorously promoted by computer and communication manufacturers last year. In addition, the Internet has gradually penetrated into people's lives in developed countries and regions such as Europe, America, Japan, and South Korea. Free music files such as mp3 are widely available on the Internet for easy downloading. This is the broad basis for the existence of the mp3 player market.

Putting the information on the dark red cherry wood low table, Cheng Hanzhang pursed his lips for a while, as if he was thinking about how to describe it properly, and said: "There are always surprises these days, these two electronic products can indeed be used as Kumho’s sharp weapon to open up the overseas market... Then, ess, oh, it should be the Kumho Electronics Research Institute, and the main task right now is to participate in the continuous development of these two electronic products?" "Novel" novel chapter update fastest

Zhang Ke glanced at Tong: "You can arrange the technical matters..."

Dong said: "The first and second generation decoding chips of the DVD player are not outstanding in audio decoding. It is just that in the first-class prototype we have developed, the sound quality performance has been raised to a considerable height. It is relatively easier to use a dedicated audio decoding chip for an mp3 player. Of course, the video decoding technology also needs to be enabled, but there are priorities..."

Hearing what Dong said, Cheng Hanzhang nodded, and said, "With the almost complete technology provided by the headquarters and several patented technologies in audio processing, it is really not difficult to develop a dedicated audio decoding chip..." Cheng Hanzhang said After thinking about it, after joining the new club, I need to make a statement. Said, "Half a year..."

Zhang Ke nodded, he was anxious that he couldn't eat hot tofu, and he was not anxious to slowly open the Japanese and Korean markets. He was already very satisfied to be able to launch the official product in half a year. Relatively speaking, there will be some impacts from the Asian financial crisis. Not too obvious, but more.

Forget it, the emergence of new electronic products is usually launched as a luxury product, and if you can enjoy 200% profits, you don't have to pursue the goal of 400%. Dong continued to say to Cheng Hanzhang: "The key decoding chip and digital-to-analog conversion chip development tasks,

Naturally, you are none other than you, Haizhou lacks the necessary foundation, and some engineers and technicians are sent to Silicon Valley to participate in the development..."

Haizhou sent engineers and technicians. First, these engineers and technicians participated in the design and development of the prototype from the very beginning. The second is to consider cultivating one's own core technical backbone, and another main reason is that the cost of human resources in Silicon Valley is too high. The average annual salary of engineering and technical personnel in Silicon Valley is about 160,000 US dollars, and the annual salary of 160,000 yuan for these engineering and technical personnel in China is already quite good, but then again, in the mid-1990s, graduates of the computer department of Tsinghua University, The starting salary is about 160,000 RMB.

With a sharp weapon to open up the market, Xiao Jincheng has regained some confidence in being the general manager of overseas operations. He said: "It will take at least half a year for new products to be officially launched, and the establishment of a sales company should not take long in advance. Before that, in addition to overseas In addition to the establishment of the framework of the Operations Department, what are the urgent tasks that the Overseas Operations Department needs to complete?"

Dong looked at Zhang Ke, Zhang Ke said: "The most mature market for consumer electronics technology is Japan, which is not even as good as Silicon Valley. And Kumho's goal is to become a first-class consumer electronics company. In addition to operating overseas To set up the framework of the department, it is also necessary to assist the headquarters to establish an engineering technology research institute in Tsukuba City, Japan. Search for patented technologies and companies related to consumer electronics..."

Zhang Ting saw the impact of the Asian financial turmoil on Japanese small and medium-sized enterprises. Since he had the idea of ​​picking up a bargain, he had to make preparations in advance, so that when the time came, he would be able to follow suit and acquire Japanese small and medium-sized electronics companies that were overwhelmed.

Technology expansion has always been like this: a slightly more complex electronic product may involve dozens or hundreds of patented technologies, and they have to be developed one by one by themselves, and the cucumber dish has long been cold.

According to the state's foreign exchange control requirements in the mid-1990s, the foreign exchange income of domestic enterprises in overseas markets must be deposited in designated banks, and the use of foreign exchange savings under their names must also be approved by relevant departments.

Kumho Electronics Technology Research Institute invested 1 million US dollars to acquire all the shares of ESS under the names of Cheng Hanzhang and Xiao Jincheng. After Kumho reported to the relevant departments, Xie Jiannan soon knew the news, and he had to sigh secretly: Kumho The pace is really fast. Although I don't know the specific intention of Kumho's acquisition of ess, Xie Jiannan knows that ess has been independently developing a new decoding chip with the support of Shinco Electronics. This time, it was abandoned by Shinco Electronics. After Hu obtained ess, his ability in chip design and development will be greatly improved.

Delayed for nearly ten days, until January 22, the second batch of test samples of the new disc player decoding chip arrived in Haizhou by air. Scooper, Philips, Aida Electronics, and Mingjun Electronics finally jointly selected Xinke, Backgammon, Aiduo, Malata, Jinzheng and other five disk player companies, together with Aida Electronics and Xinyuan Electric, participated in the component and complete machine testing of the new disk player. Aida Electronics provided the first batch of prototypes that were successfully debugged, and Scooper and Philips Three companies, Mingjun Electronics, provide the main components for testing.

In addition, the component branch of Aida Electronics also independently provides auxiliary components such as disc player control chips and power control chips for testing to Xinyuan Electric.

Previously, Aida Electronics had been secretly supplying such component chips to disc player companies in Haizhou City, but now it has stepped half a foot over the threshold of component suppliers.

Before, the media were predicting that Aida Electronics would use it to exclude Shinco Electronics from the six testing companies. After all, Shinco Electronics is currently Aida’s biggest competitor. Prior to this, Shinco Electronics has always insisted on using Sony's movement. This time, Sony's movement is excluded from the class. It has clearly announced that it will cut off the disc player movement project, and the movement factory in China will also be used for other purposes. . Before the new level was launched on the market, the production capacity of Shinco Electronics was greatly affected. This is also the main reason for the sharp decline in sales of Shinco Electronics in January. will be even more sad.

The media predicted it wrong, and only Kewang Electric was excluded from the list of testing companies.

In the testing of new disc players, Aida Electronics has already accumulated enough experience. In order to quickly promote the launch of the new disc player, Aida did not take this experience as its own, and gave all of it to the other six companies participating in the test for free. Open, so that they can quickly launch their own products.

The half month before the Spring Festival should be the season for the hot sales of home appliances, but with the popularity of the super concept, disc players are generally slow to sell. All disc player factories are soberly aware that there is not much time to use to digest the inventory, and all the factories are following Aida's pace, and the price of disc players has been fully reduced. Below 2,000 yuan, the sales of disc players have been forced up, but the market price has dropped below 2,000 yuan, and the small and medium-sized disc players have no profit to speak of.

Kewang’s market operating costs are quite high, sales have not increased, and the cost shared on each disc player is not lower than those of those small and medium-sized disc players. The market price has dropped below 2,000 yuan, and they have no profit at all. Fortunately, distribution The dealer also intends to clear the inventory to preserve capital, and does not need to subsidize the dealer's profit.

Xie Jiannan was forced to accept Xinyuan Electric's condition to invest 10 million yuan to participate in Xinyuan Electric's test of the new disc player. He clearly knew that the day when the seven disc player companies led by Aida Electronics simultaneously launched the first-class disc player, the disc player To the day when they are expelled from the market, other disk player companies will have to delay at least fifteen days to one month before launching their own products. Even if there is only a 15-day window period, the sales alone will decrease by nearly 100 million, and the negative impact on the market caused by it is even more unbearable for Kewang.