Chapter 101 Entrepreneurship Is Difficult
In the last days of January 1982, Yota, a humble communications start-up, was launched in Cambridge, Massachusetts. Although from the perspective of business scope, the field of this company is the emerging mobile communication field, but from the perspective of the company's employees, this company is more like a law firm. Almost all recruited new employees, without exception, graduated from the law department of Harvard University, and their interview supervisor is an authority on patent and intellectual property law in Harvard University.
The reason why Eva was able to hire such a powerful professor was due to the connections of her partners, Bill and Paul. These two seniors who dropped out of school early have also gradually gained a little fame in the society over the past few years. In addition, Bill's mother is an executive of IBM. This trivial matter is nothing to Bill.
Encouraged by Eva's high salary, many alumni who have just graduated or have already graduated joined this small company. After a few weeks, the work here is gradually on track.
For a period of time, Yota Communications has been busy submitting patent applications, and Seryozha has sent a bunch of technical materials to Eva almost every week through the relationship between Terkina and Tonya of Soviet Airlines. On the other hand, Eva will immediately convert this thing into a standard technical patent application and submit it to the staff of the US Patent Office. Sometimes it is three patents a day, and sometimes it is more than a dozen patents a day.
Fortunately, the efficiency of the U.S. Patent Office is good, and the review of patents basically only takes about a week, and because of the market size and economic status of the United States, as long as Tonya’s company obtains the patents here, it basically wins the U.S. Due to the exclusivity of this technology in the market, the subsequent patents in Europe and other countries are not so urgent, and it only needs to be handed over to other patent agency companies.
Judging from the current progress, the research progress of the Voronezh Institute of Communication Science can almost synchronize with the speed of Eva's patent application, which means that as long as the Voronezh Institute of Communication Science completes all the work on the Altai system, Eva will basically Patent applications can be completed. Although the work on this matter can be handed over to the employees, another matter has to be put on the agenda, that is, how to produce these products and push them to the market?
Although Altai already has mature products in the Soviet Union, the products of Yota Communication are still only on paper. How to produce products that can be oriented to users has become a difficult problem. This requires workshops, equipment, employees and a lot of preliminary work. All these tasks will take at least a year. For Seryozha who has occupied the market, The amount of time these jobs take is simply unacceptable.
In terms of production, Seryozha has two choices. The first is to acquire a ready-made communication equipment manufacturing company, and the second is to find a reliable OEM company. Xie Liaosha thought over and over again and decided to find a reliable OEM company to complete this matter. In terms of cost, it is a good choice to choose a Japanese or Korean company as a manufacturer, but Xie Liaosha set his sights on Taiwan. , because he knows that there is an OEM giant that is about to grow up. So Seryozha told Eva her thoughts and asked Eva to find a consulting and intermediary company to handle the matter.
As for things like sales, Xie Liaosha didn't have a good way. After all, the country of the Soviet Union is now a seller's market, as long as Seryozha brought in the goods, he would not be unable to sell them. Seryozha thought of advertising, but everything had to wait until the product was produced. Since Seryosha's Yota Communications Company provides a complete set of solutions, including the operator's equipment and terminal equipment, in addition to getting the production done, Sergesha also needs to find interested operators to do this. matter.
The things behind are still too far away,
Everything had to wait until the first batch of products went offline, so Eva, the big housekeeper, suddenly had more things to do, which made her complain a lot on the phone. In addition, he also suggested that she find some suitable professional managers to share her work, but Seryozha also knew that good managers were not easy to find.
In addition to staring at the progress of the Voronezh Institute of Communication Sciences recently, Seryozha took the time to meet with Grigory and gave him an IBM PC with MS-DOS installed as a New Year's gift. Since returning to China, Seryozha has often been involved in official business, and there are not many opportunities for the two to meet each other. Grigory earned the money he invested in Microsoft from the casino, and Seryozha invested it on his own initiative. He felt obliged to tell Grigory, even though Grigory didn't care at all!
"You said this thing can help me with my mathematical research?" Grigory looked at the instruction manual and waved, while Seryozha sat quietly aside! Drinking beer to himself, MS-DOS is not the kind of common graphics operating system that Serezha is familiar with, but an operating system that relies solely on keyboard input. So just let Grigory tinker with it, this kid is very talented, maybe he can come up with something good!
"Strictly speaking, this thing was invented to help people calculate, but someone designed some software to make it do more things. In fact, we also have computers in China, but they are all in research institutes. And the university, and the volume is relatively large, the reason why this thing is called a PC is because it is suitable for use at home." Seryozha tried to explain with his own understanding.
"Okay, I see, so what it can be used for depends on our imagination, right?" Grigory nodded.
Seryozha raised his head, drank the beer in the glass, and then continued to Grigory: "Actually, I think it is more suitable for playing games. For example, there is a jigsaw puzzle game, which is to randomly draw several graphics from the screen. Fall down from the top, and then put them together, and you can eliminate it if it occupies a line, but I didn't find this game, otherwise I can install it for you to play!"
The first thing Seryosha got this computer was to find familiar games and install it on it. He was the first to think of Tetris, but unfortunately he did not find such a thing.